Amazon Category Dynamics

The Best & Worst Categories for Amazon Sellers

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Key takeaways

Five of the most popular Amazon categories among brands, sellers, and consumers. Market share leaders; search, sales, and pricing trends; and factors that play into category popularity. Plus, expert tips for selling in these highly saturated markets.

A look inside five categories that are popular with sellers but not shoppers, or vice versa. Market insights and expert advice on how to enter and navigate Amazon’s less predictable categories.

Five of the least-shopped, least-sold-in categories on Amazon. Explore market intelligence that aims to answer the question: What opportunities exist for brands and sellers in low-demand markets, and how can you seize them?

What’s inside this free report:

  • Amazon market data on 70+ brands and over 20 categories
  • Over 20 expert tips to stand out in highly competitive categories, generate growth in low-demand markets, and reduce risk in categories with fluctuating demand
  • The biggest risks and potential rewards of selling in different category types

About the report


The data in this report was gathered using Jungle Scout’s Amazon market intelligence tools. It represents the U.S. marketplace for specified date ranges and filter parameters. Year-over-year data reflects the period of March 14, 2023 – March 14, 2024, compared to March 14, 2022 – March 13, 2023. Read the full report for more details.

Using the data

We encourage you to explore Jungle Scout’s Best and Worst Amazon Categories Report report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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