Amazon vs. Walmart: Online Sales & Trends 2021

This study of over 1,000 U.S. consumers and earnings data for Amazon and gives insights into shopping preferences and growth indicators for both ecommerce giants.

This report reveals:

  • How key events in each retailer’s history shaped its growth and current success among ecommerce customers and sellers
  • Why consumers prefer one retailer over the other
  • What the future might hold for Amazon and — as well as for shopping at large
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Amazon vs. — By the Numbers

Both Amazon and Walmart operate enormous global ecommerce platforms. In the United States, Amazon far outpaces in terms of revenue, membership program participation, and online traffic. However, Walmart’s ecommerce growth, as well as its less crowded seller marketplace make it an attractive destination for ecommerce sellers looking to add new channels to their businesses.

Amazon’s Digital Dominance vs. Walmart’s Grocery & Essential Category Legacy

Consumers love Amazon’s Prime member benefits and fast, low-cost shipping. But when it comes to groceries and essential items, they prefer, which leverages thousands of physical Walmart locations across the U.S. to provide familiar brands and easy curbside pickup. With Amazon’s plans to expand its physical grocery footprint to serve consumers at all budgets, will Walmart’s dominance last?

Why customers shop at…

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About the report


Insights from this report were sourced from Jungle Scout’s 2021 Consumer Trends Report, a quarterly, anonymous survey of over 1,000 adult U.S. consumers about their buying preferences and behaviors. The majority of analysis in this report compares Amazon shoppers to Walmart or shoppers.

This report also draws from Jungle Scout’s 2021 State of the Amazon Seller Report, an annual study of nearly 5,000 Amazon entrepreneurs, business owners, and major brands.

Additional external sources are cited throughout.

Using the Data

We invite you to explore Jungle Scout’s 2021 Amazon vs Walmart Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful Amazon businesses.

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