State of the Amazon Seller 2022
This study of 3,500 entrepreneurs, brands, and businesses explores the current state of selling on Amazon in 2022, with a special focus on small and midsize businesses.Read more chevron_right
Learn about where consumers shopped, what they bought, and how they adjusted spending. This report includes special insights into Amazon and Walmart preferences, social media and influencer marketing, the impact of emerging tech, brand activism, and more.
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Walmart continued to have a stronghold on in-store shopping. Nearly the same percentage of shoppers (63%) purchased from a Walmart store as shopped on Amazon.com (65%) in the past 3 months. Walmart dominated in-store shopping for “essential” categories like grocery, OTC medications, vitamins and supplements, cleaning supplies, beauty and personal care, and pet supplies.
Social media was an influential shopping venue for consumers. 40% of consumers searched for products to buy while using social media. More than half (56%) of consumers considered purchasing products recommended to them while shopping online.
Brand accountability and transparency were important to consumers. 58% of consumers said a brand’s social activism impacts their impression of a brand. More than half of all consumers said they would be more likely to buy from brands or companies that treat their employees well, are transparent, and are locally sourced or eco-friendly.
Consumers adopted emerging and financial tech. Nearly half of all consumers (48%) preferred shopping from retailers that offer flexible payment options, and 44% of consumers used deal-finding browser extensions or plug-ins when shopping online.
Between August 6-9, 2021, Jungle Scout conducted an anonymous survey among a panel of 1,100 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.
We invite you to explore Jungle Scout’s Q3 2021 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.
Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful ecommerce businesses.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].