Q1 2022
This quarterly study of 950 U.S. consumers explores spending and ecommerce trends, with key insights into how inflation, brand loyalty, and the homebody economy shaped retail at the start of 2022.
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1.
Consumer spending was down, and rising inflation and savings were top of mind. 38% of consumers said their overall spending would decrease in Q1. Why? 72% of consumers said rising inflation has affected their purchasing, and 52% were saving up for a big purchase or expense.
2.
Pricing and deals acted as powerful motivators for online purchases and brand loyalty. 53% of consumers were led to purchase because of deals, coupons, or discount codes, and nearly half (47%) said they bought from their favorite brands due to affordability.
3.
Self-care, home improvement, and the “homebody economy” continued to be a hallmark at the start of 2022. 60% of consumers said they would spend more time at home in 2022 than before the pandemic. Half were more willing to spend money on their homes, and 62% had a greater interest in self-care than before the pandemic as well.
Between February 4-8, 2022, Jungle Scout conducted an anonymous survey among a panel of 950 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.
We invite you to explore Jungle Scout’s Q1 2022 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].
Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas and supports 10 global Amazon marketplaces.
