Q4 2022

Consumer Trends Report

This quarterly study of 1,000 U.S. consumers explores spending and ecommerce trends for the 2022 holiday shopping season, with insight into the ways inflation and social media impacted shoppers as they looked ahead to 2023.

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A pulse check on consumer spending and holiday shopping: Where, when and how people shop for gifts and deals and what they bought
Consumer perceptions around social media and ecommerce in addition to general economic sentiment

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Key Insights

Move over, TV ads! In 2022, nearly 20% of U.S. consumers got holiday gift ideas from social media. Gen Z and Millennial shoppers were more than twice as likely as Gen X and Baby Boomers to buy social media-inspired gifts.

More than 93% of consumers noticed higher prices in their everyday shopping. Amidst record inflation, the majority of American shoppers adjusted their spending and a third of those cut back on holiday expenses.

Consumers were more focused on financial security ahead of 2023. While family, physical and mental health remained top priorities for consumers, their career and finances increased in relative importance in 2022.

About the Report

Methodology

Jungle Scout conducted an anonymous survey on Oct. 14, 2022, among more than 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 49 U.S. states, all genders and ages 18 to 75+, as well as varying employment types and income levels.

Respondents were asked questions about their behaviors and spending for the fourth quarter (October, November, December) of 2022. Some of the analysis in the report compares responses from this survey to previous consumer trends surveys conducted by Jungle Scout, where data has been collected on a quarterly basis since June 2020.

Using the data

We invite you to explore Jungle Scout’s Q4 2022 Consumer Trends Report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.