Key Insights


Men shop more often — and from a wider variety of stores — than women. The number of men shopping online at least once a day is 63% higher than the number of women who do the same.


While Amazon remains the most popular starting point for consumers overall in searching for a product online, men begin with social media platforms like Facebook, TikTok, or YouTube nearly twice as often as women.


While 60% rarely return purchases made online, consumers say they’re twice as likely to return clothing than any other type of product. They’re also more likely to return orders when the process is free.

About the Report


Jungle Scout conducted an anonymous survey between May 8 and May 9, 2023, among 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 50 U.S. states, all genders, and ages 18 to 75+, as well as various employment types and income levels. Gender-segmented survey data excludes a portion of nonbinary respondents not large enough to offer fair representation for analysis.

Respondents were asked questions about their behaviors and spending since the beginning of 2023. Some of the analysis in the report compares responses from this survey to previous consumer trends surveys conducted by Jungle Scout, where data has been collected on a quarterly basis since June 2020.

Using the data

We invite you to explore Jungle Scout’s Q2 2023 Consumer Trends Report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.

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