2023

Amazon Advertising Report

This annual report examines paid campaign data to explore how brands and sellers are advertising on Amazon. It also reveals which strategies and products result in the greatest return on ad spend (RoAS).

Download the report to explore:

  • Which product categories are seeing the highest returns on advertising spend
  • Side-by-side comparisons of the most popular Amazon ad products
  • Amazon advertising trends, strategies, opportunities, challenges, and more
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Key Insights:

  • Total spending on Amazon ads increased in 2022 but at a fraction of the growth rate seen in recent years.
  • While some brands and sellers are seeing lower returns on advertising spend, those selling in specific product categories are experiencing far greater RoAS.
  • Investment in video and DSP advertising continues to accelerate, though spending on these offerings remains lower than other Amazon ad products.
Download the report

About the report

Methodology

Findings in this report are based on Jungle Scout Cobalt data collected over a five-year time frame from January 2018  through March 2023, and specific other data reflective of the first three months of 2023, across 20 global marketplaces. It includes 5,000+ distinct brands and 950,000+ unique Amazon advertising campaigns across all key ad media and primarily represents large ecommerce enterprises.

Using the data

We encourage you to explore Jungle Scout’s 2023 Amazon Advertising Report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

Jungle Scout for sellers & SMBs

Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.

Jungle Scout for brands & retailers

Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.

Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.