Amazon Product Pricing Report

Based on analysis of Jungle Scout data from 150 of the best-selling products on Amazon, this first-of-its-kind report explores recent pricing trends and the ways popular consumer product prices shift over time. We’ll reveal key factors that drive those changes — and by how much — and whether sales events like Amazon Prime Day really offer the best deals. 

See key findings here and download the free full report for more insights.

Key Insights

Prices of products on Amazon have been less volatile — and in general, lower, in 2023 than in 2022 and 2021, when the U.S. inflation rate was at record highs.

It seems Amazon Prime Days really are the best time to shop. On average, prices are consistently at their lowest of the year during big sales events.

Consumers buying popular Health & Household products are more likely to be paying more for them this year, while Appliance shopping is at a discount.

Product Pricing Trends in 2023

On average, 2023 has seen less volatility in average product price changes from month to month — higher or lower — than in recent years. Among more than 100 of the best-selling products on Amazon, just over half (53%) increased in price between September of 2022 and August 2023. Looking at those same products year-to-date, that percentage dips slightly to 51%. However, pricing trends aren’t uniform across Amazon’s different product categories, and at the product level, they can be difficult to identify.

Tracking product price changes over time

Prices for this sample selection of popular consumer products have all changed in different ways over the past year. They don’t all follow the same trends, but viewed individually — and with the context of consumer demand — clear stories emerge.

For example: The price of Redtwo Clay Beads Bracelet Making Kit — among the top 10 best-selling products in Amazon’s Arts, Crafts & Sewing category — at its highest in December 2022, following the Nov. 1, 2022, announcement of Taylor Swift’s Eras Tour. The price of Amazon’s popular Neoprene Dumbbell — a Sports & Outdoor category best-seller — peaked in January and February, as throngs of consumers started fitness routines for the new year.

Best-selling product prices

To see Amazon Prime Day prices — and whether or not they were lower compared to the rest of the year — for these popular products, download the report.

To see Amazon Prime Day prices — and whether or not they were lower compared to the rest of the year — for these popular products, download the report.

Movers and shakers: Which product categories are costing consumers more in 2023?

Largest average price increases

Largest average price declines

Download the full report

In this report, you’ll find:

  • Product price history for popular products in Amazon product categories
  • Deep insights into product pricing trends among Amazon best sellers
  • Analysis of price changes for Amazon’s Prime Day and other sales events

About the report


Findings in this report are based on Jungle Scout data collected at the category level over a three-year time frame from August 2021 through August 2023, and at a best-selling products-level from September 2022 through August 2023 in the U.S. marketplace. It includes analysis of average product price data from thousands of product listings and daily price data for 150 of the best-selling products on Amazon. Read the full report for more details.

Using the data

We invite you to explore Jungle Scout’s 2023 Amazon Product Pricing Report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at
[email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.