laptop to ask for amazon feedback request templates

Three FREE Amazon Feedback Request Email Templates To Get More Reviews in 2019

Before we get to the Amazon feedback request templates, I wanted to quickly pay homage to Kano Jigoro.

As an early creator, Kano Jigoro had no way of knowing that the principles he used to conceive Judo in the 1880’s would extend hundreds of years to influence digital marketing. And hearing it now, it does sound kinda crazy, right?!

Judo, meaning “gentle way,” is a martial art that teaches people how to deflect an attacker’s momentum and then using it to their advantage. How is this relevant to Amazon FBA seller email marketing, Amazon feedback request templates, or, more specifically, the much sought after Amazon review?

Marketing is all about getting the right message in front of the right person at precisely the right moment.

Like Judo practitioners using someone else’s momentum as their own, email takes the momentum of your customer’s purchase and uses it continue the relationship they started when they bought your product.

And because email is a key way to connect with your audience, the importance of crafting and delivering thoughtful messages can’t be underestimated. Each email has the potential to reach someone where they live: their inbox.

Want more reviews on Amazon?

Get instant access to 5 FREE review generating email templates that you can send to your customers today!

In this post, I want to share some of my best practices on setting up and executing email campaigns. I’ll showcase our top performing Amazon feedback request templates, which we send to all of our customers. Specifically, there are three emails I want to share with you.

I believe every Amazon seller should be sending them in order to build customer rapport. We need to maximize our likelihood of getting a product review.

A few notes before we begin.

  • Don’t send too many emails. I have run tests to assess the value of each email. There are diminishing returns to any email after the third. In fact, sending a fourth (or more) could have a negative impact on your business. I highly recommend capping your email frequency at three emails per order. We’ll dig into what these emails are in a second.
  • Each email needs a purpose. To liken your email campaigns to a military role, think of yourself as a sniper when you are writing emails, not as a machine-gunner. That means that each email you fire off has a very specific reason. Think about why you are sending each email. And just to have them remember who you are is NOT good enough!
  • Establish your goals. Think about how your emails tie into your long term goals. For many sellers, the most important metric will be how many sales convert into Amazon product reviews. Keep track of this, and make tweaks along the way to see how it affects the overall goals.
  • Messages are sent to everyone. These emails are sent to ALL your customers.  It doesn’t matter whether they purchased at full price, at a discount, through a deals page, lightning deal or any other time.

Now let’s get to the three emails I send after each sale.

three emails

One of the most powerful aspects of Jungle Scout is how customizable your emails can be. We also have our most popular Amazon seller email templates available to use within the app. At the click of a button, when setting up a new campaign, the templates are there!

You can also adjust the timing of your emails to suit your needs, add attachments (PDFs, eBooks, graphics, and more), and edit the content of the emails. The following is a look into my email campaign for Jungle Snugs. It’s helped me get product reviews and, ultimately, sales.

Email Template #1: The Confirmation Email “out for delivery”

When to send this email: I like to send an email right when the order is confirmed for delivery. This is generally two days before a customer receives their product, so it’s a great way to build anticipation for the product.

Why send this email: Establish communication, introduce yourself, offer your customers additional value, and reinforce their purchase decision.

Throughout the various Amazon feedback request templates featured here, Jungle Scout’s Promotions feature (again, an Amazon seller email automation) automatically pulls in your order-specific information like Product Name, Order Link, Contact Link, and much more. You’ll see them marked in the templates surrounded by {{ these curly brackets }}.

They can be selected for your feedback request email using Jungles Scout’s autofill tags.

Amazon Feedback Request Template #1:

Hi {{Buyer First Name}}!

This is {{Your Name}} from {{Your Brand}}. Thank you so much for your purchase of {{Product Name}}! We went through great lengths to make sure that our product is made of the best quality material and exceeds your expectations. We hope you’ll enjoy it!

In case you didn’t know, there’s many different ways you can use our product. To show you what I’m talking about, I’ve put together this list (see attached) containing seven great ideas for how to use our product.

Many of these ideas will help ensure you get the most out of our {{Product Name}}!

In the meantime, you can check up on your order’s progress here: {{Order Link}}.

We will follow up with you soon to make sure everything is going well with your new product. If you do have any questions or issues, make sure to contact us at:

{{Contact Link}}!

{{Brand Name}}

Email Template #2: The 2 Days After Delivery

When to send this email: I send an email a few days after the product has been delivered. I want to follow up in the days immediately after they receive the product, when they are still excited about the purchase and have fresh impressions of the product.

Why send this email: Get them to leave an early review of the product while it’s still new.

Amazon Feedback Request Template #2:

Hi {{Buyer First Name}}!

It’s {{Your Name}} from {{Your Brand}} again! According to our records, {{Product Name}} was delivered a few days ago.

One simple question: What do you think?

As you know, Amazon and the community rely on people like yourself for feedback on products so that others can also be informed about what they are buying. A little of your time and a few brief words goes a long way! Be sure to review our product here:

{{Product Review Link}}

Also, if there was anything wrong with your order, don’t forget to let us know directly at {{Contact Link}} so we can fix it!


{{Brand Name}}

Below is an example of one of the Amazon review request templates.

Email Template #3: 7 Days After Delivery

When to send this email: 7-10 days after the product has been delivered.

Why send this email:  If I have not received a product review yet, this is the last great opportunity that I have to convert the customer to write a product review.

amazon feedback request templates: setting up an email

I send this email 7 days after delivery, however, it could theoretically extend to be a longer time frame. The benefit of doing so would be that you give the customer more time to write the review on their own volition. The downside would be that they are less emotionally invested in the product and possibly less likely to leave a review, either on their own or with a reminder email.

Amazon Feedback Request Template #3:

Hi {{Buyer First Name}}!

It’s been a little while since you received our product, {{Product Name}}. We hope you have been enjoying it, and also found some fun ideas in the free ebook we sent over.

A little of your time and a few brief words would go a long way to helping other customers make a decision! If you have not already left us a review, it would help us tremendously if you took a few minutes to do so.

Simply click on the link below to leave a review:

{{Product Review Link}}

Again, if there was anything wrong with your order, please you let us know directly at {{Contact Link}} so we can fix it for you!

Best wishes,

{{Brand Name}}

Jungle Scout has several proven and road-tested Amazon feedback request templates that you can use, which makes it super simple to get started with sending email campaigns once you sign up!

Each of the feedback request templates is a great starting point! Once set up, you can add/remove emails from the sequence and of course change the copy to meet your needs.

These are the templates that we have to start you off with if you so desire:

email templates

What about negative feedback?

One concern that some sellers have is asking for reviews from customers who were not entirely happy with the product they received.

We have a Blacklist Feature to end any email campaigns sent to a customer that left less than a 3-star seller feedback review. This is very helpful to segment out anyone who is more likely to leave a lower product review.

This feature is enabled by default, simply click the Filter icon under the “Campaigns” tab to modify this:

amazon feedback request templates: the blacklist feature


I hope that this has helped you in conceiving your own email follow up sequence and that you now have saved the Amazon feedback request templates featured here!

Remember, use the wisdom of Judo masters to use momentum in your favor: craft your messages and time the delivery to mirror your customer’s mentality and guide them to where they want to go. You have tremendous power with thoughtful and strategic email campaigns, hope that you are able to harness this power to grow your Amazon business!


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