Nowadays, it’s almost impossible for new products to take off on Amazon without a helping hand. The marketplace is more competitive than ever, so you’ve got to promote your Amazon listing to gain traction.
Perhaps your product isn’t selling quite as well as it could. Promoting your Amazon product listing could provide the momentum it needs to produce more revenue.
Amazon draws in thousands of hungry buyers to their website every day, but you’ll need to get your product placed in front of others to get seen. By promoting your product, you’ll drive more visitors and sales to your products.
This isn’t just a short-term revenue boost, increased sales velocity will increase your keyword ranking for greater exposure and further sales- it’s a double whammy!
Now without further ado, here are five of the best methods of promoting your Amazon listing today:
Amazon Listing Promo Strategy #1 – Sponsored Ads & Promotions
First of all, you might want to try squeezing more Amazon traffic to your listing using Sponsored Advertisements. The Amazon platform offers a variety of ways for FBA sellers to further promote their listings using Pay-Per-Click (PPC) and Amazon Marketing Services (AMS).
Then there is also the Lighting Deals feature for running quicker, time-sensitive promotions.
Tips For Promoting your Amazon Listing Using Sponsored Ads & Promos
1. Don’t Go In All Guns Blazing
Amazon PPC is an entire topic in itself. There’s a variety of ways it can be run with different placements, bids and costs associated. What’s important is you start with a small budget to find out what works and scale accordingly.
You’re paying for every click so don’t go in blind with only wishful thinking as your guide. We highly recommend reading the latest Amazon PPC best practices before you start.
2. Monitor Profitability Carefully
Simply running Amazon PPC to boost exposure does not guarantee you will sell lots more products. You’ll need to be targeting the right keywords so you get the most relevant traffic. Also, you’ll need a product that converts well for your campaigns to be profitable.
But don’t let this put you off experimenting. Running PPC unprofitably (in the beginning) can still be a valid way to promote your Amazon product. Even if it costs you a little it will drive purchases and increase sales velocity for keyword ranking.
If your product converts well and is profitable, your campaigns can be scaled up greatly.
3. Try Running Lightning Deals
Lightning deals are a great way to further promote products on Amazon. You can use them to clear off stock, boost sales ranking or kick off new product launches. They are time-sensitive promotions where buyers are only allowed to purchase one each.
Running lightening deals will get your product featured in Amazon’s “Today’s Deals”. Not only will you gain exposure, but Amazon will employ various scarcity tactics to further encourage purchases.
ASINs must meet specific criteria to be eligible to participate. This includes at least 20% off the current list price, 3.5 stars average and above, 20+ units in stock. There may also be an additional charge for certain categories. More information on lightning deals can be found here.
Amazon Listing Promo Strategy #2 – Social Media
Leveraging Social Media has a variety of benefits for FBA sellers. Primarily, it serves as another way to promote products, build trust and attract new customers. It also makes your brand look more professional and boosts your overall presence online.
Tips For Using Social Media to Promote Your Amazon Listing
1. Focus On One Channel At a Time
There are a variety of different networks worth getting in on right now. This including Facebook, Instagram, Pinterest, Snapchat and more.
Pick the one that suits your brand the best and focus on getting established there. Spreading yourself too thin across many networks is not an effective strategy.
2. Build Your Brand Profile
Look at similar brands that are already well established. Try to learn from what they’re doing and bring your own unique style out for yours.
Remember, it’s social media, so be fun, interesting and social. Just hard selling and running promotions won’t be very effective here. Think about your audience, share and create content to entertain, educate and persuade them.
3. Leverage Influencers
If you use influencers, you can jump straight into promoting your product. The right influencer can be worth their weight in gold. You’ll need to find someone who already has a great reputation and large audience/following who may be interested in your products.
Reach out and contact them directly to negotiate promotional and affiliate deals. Prices will vary depending on their social status, so make sure you choose wisely. If you’re focusing on Instagram, you should definitely be looking at using influencers.
4. Run Paid Advertisements
Social Media can be quite fickle, unless your content is so good that it goes viral or an influencer promotes you, your organic reach is quite limited. Until you’ve established a large following you might need to consider running paid marketing campaigns to help you reach your audience.
Paid marketing on social media can be very effective if you know what you’re doing. Here’s a great video if you want to learn more about promoting Amazon products using social media.
Amazon Listing Promo Strategy #3 – Blogging
Blogging is the act of writing online publications on a chosen subject. Visitors are typically hungry for information and solutions to problems and they are a great place to reach new audiences.
Just because blogging has been around a while doesn’t mean it’s not still an effective promotional strategy. In fact, it’s a great way to provide more information about your products, engage with readers and familiarize them with your brand.
Tips For Using Blogging to Promote Your Products
1. Create a Blog For Your Brand
If you’re serious about your brand, building your own blog is worthwhile. If you’ve already got your own website, start writing and creating useful content related to your products and category. Alternatively, outsource this task to a professional writer.
2. Leverage Other Blogs & Websites
Much like social media influencers, you can leverage other blogs and website to promote your Amazon listing. Reach out to other websites and see if they are open to featuring your product or running promotions.
Again you need to choose carefully. Consider their traffic and audience if you want to successfully drive traffic and sales to your product.
3. Post Purposefully and Regularly
Posting new content increases your chances of attracting potential customers. Plus the more content you publish, the more likely you are to be picked up by search engines.
However, this doesn’t mean you should start creating content just for the sake of it. Consider what your audience actually wants to know about and provide relevant content for them. The more interesting and engaging your content is, the more people you will naturally attract.
Amazon Listing Promo Strategy #4 – Build an Email List
Even in this age of social media and messaging apps, email marketing is still very much alive and kicking. Building an email list for your business is an asset that can be used to boost revenue and maximize customer value. If you do it right, you can use your lists to help launch new products on command.
Tips For Using Email Lists to Promote Amazon Product Listings
1. Harness Your Existing Amazon Customers
If you’re already generating sales on Amazon, you’ve already got an audience you can take advantage of and quickly run automated email campaigns to your customers. This can be a very effective way to get more reviews, vital feedback or drive re-purchases.
2. Build Your “Own” Audience
If you are selling through your own channels too it offers another chance to collect email addresses. In fact, you’ll have way more control over how you interact with them. This could be powered by your own store, social media channels or other related websites you own.
3. Create Lead Magnets
If you can create useful content for your target audience, you’ll have a chance to win their email address and join your list. Focus on providing incredibly helpful and useful but incomplete material. It’s a chance to demonstrate your knowledge and expertise but leave them wanting for more- which you can easily offer!
4. Cultivate Your List
An email list can quickly go stale if it is neglected. You don’t want people to forget who you are, only to receive promotions out of the blue. If you’re building a brand off of Amazon, make sure you keep your list warm by regularly getting in touch and providing value.
Amazon Listing Promo Strategy #5 – Deal Websites
These are platforms that Amazon sellers can use to distribute deals and coupons for their products. They can be easily used to promote your Amazon listing by tapping into a huge source of active bargain hunters.
Running deals is a foolproof way to quickly generate more sales. Thus, leading to higher ranking and greater exposure. You can still get a good number of reviews using deal websites even though they cannot be incentivized.
Tips For Using Amazon Deal Sites To Promote Product Listings
1. Find a Reputable Deal Site
There are quite a few different platforms for doing this, but here at Jungle Scout, we strive to be the best. We’ve seen many platforms charging $50 per product, but with our Suite subscription allows sellers to create numerous promotions AND email campaigns for significantly less.
2. Make it a Deal Not a Giveaway
Remember, people here are shopping for deals. There’s no need to practically give your products away for free! If you can just about cover your cost of goods and Amazon fees it won’t cost you much to run these promotions.
3. Track Your Progress With Keywords
Since you’re running these deals to promote your Amazon product, you’ll want to be able to measure the results. We recommend tracking your keyword ranking using Splitly so you can see and measure improvements.
4. Remember To Follow Up
Once you’ve used a deal site to promote your product, you should take full advantage of these extra customers. If you’re using Jungle Scout you’ll have unlimited email campaigns, so why not use them? You may be able to gain valuable feedback, reviews or even repeat buys.
Now Over To You
Hopefully, at least one of these Amazon product promotion strategies has caught your attention. We know it can sometimes be frustrating trying to launch a product or increase product revenue. But once you do find a method that works for you, it will be scalable and repeatable for all your products.
If you’ve got any other strategies that have worked well for you, please let us know in the comments below!