New Feature: Niche Hunter, The Easiest Way To Find Opportunities on Amazon

Jungle Scout has always been focused on making Amazon product research as easy as possible. While Extension and Jungle Scout’s Product Database have made it 10x easier to find amazing product opportunities, I think we have cracked the code to make Amazon Product Research 50x easier.

[EDIT 3/29/18] Here is a brief overview video of Niche Hunter:

It is a new feature in Jungle Scout called Niche Hunter, and it is now the easiest way to identify niche opportunities in Amazon.

Here is how it works: determine the type of niche you would be interested, whether Category, monthly demand, price, level of competition, or more. And the database of Niche opportunities updates in real time. This is how the basic layout of the Niche Hunter looks:

There are currently almost 1 million niche opportunities, and we are expanding that list every day.

People ask me every day if I think that selling on Amazon is getting too competitive

Considering that there are millions of niches and keywords, and within each of those thousands of potential product ideas, I would say that there is ample opportunity to take advantage of!

Another question that I see multiples times every day is, “Is this a good product opportunity?”

Well, you can now get my opinion on a product/niche opportunity!

We’ve put together an algorithm that weighs the various inputs that would determine a good product opportunity (monthly demand, competition, price, quality of competitive listings, and more), and created a numerical “Opportunity Score”. So from a range of 0-100 (with 100 being the best opportunity for sellers), you can immediately get a holistic view of how promising a niche is. And if numbers aren’t your thing, just try to get as many blue bars as possible.

Dig Deeper

Alright, so here’s the best part about the Niche Hunter: you can quickly dig into any niche that looks interesting, and you can immediately get a robust analysis of the niche by seeing the seller metrics of the Top 5 sellers for that keyword. Here is what that looks like:

So what used to require a flurry of clicking on products, scribbling Best Seller Ranks, Number of Reviews, Price points, and then making a guess at how lucrative the product niche could be is now completed with one click in the niche hunter! And if you see some potential, but not the niche you want to pursue further, the Niche Hunter pulls all related keywords that Amazon deems to be related searches.

Track Opportunities With One Click

The Top 10 Products for the given keyword are also displayed for quick reference. With one click, you can add the product to your Product Tracker, so that you can do proper due diligence and collect actual Amazon sales data before making any final decisions. Or just click on the product and immediately see the actual Amazon product page so that you can get a better understanding of the Product Title, Product Images, quality of reviews, and whatever other criteria you use when evaluating product ideas.

I am incredibly excited about the potential that this feature brings to the Amazon seller. And with 500,000 new products added to the Amazon store every day (an interesting stat pulled from the infographic we published recently), you will continue to see more niche opportunities added to Jungle Scout. Get started hunting now while the opportunities are abundant!