New Feature: Niche Hunter, The Easiest Way To Find Opportunities on Amazon

Jungle Scout has always been focused on making Amazon product research as easy as possible. While Extension and Jungle Scout’s Product Database have made it 10x easier to find amazing product opportunities, I think we have cracked the code to make Amazon Product Research 50x easier.

[EDIT 3/29/18] Here is a brief overview video of Niche Hunter:

It is a new feature in Jungle Scout called Niche Hunter, and it is now the easiest way to identify niche opportunities in Amazon.




Here is how it works: determine the type of niche you would be interested, whether Category, monthly demand, price, level of competition, or more. And the database of Niche opportunities updates in real time. This is how the basic layout of the Niche Hunter looks:

jungle scout niche hunter

There are currently almost 1 million niche opportunities, and we are expanding that list every day.

People ask me every day if I think that selling on Amazon is getting too competitive

Considering that there are millions of niches and keywords, and within each of those thousands of potential product ideas, I would say that there is ample opportunity to take advantage of!

Related: 10,000 Niche Product Ideas
Need help finding profitable product ideas? Get our list of 10,000 niche product ideas!

FREE RESOURCE: 10,000 Niche Product Ideas

Another question that I see multiples times every day is, “Is this a good product opportunity?”


Well, you can now get my opinion on a product/niche opportunity!

We’ve put together an algorithm that weighs the various inputs that would determine a good product opportunity (monthly demand, competition, price, quality of competitive listings, and more), and created a numerical “Opportunity Score”. So from a range of 0-100 (with 100 being the best opportunity for sellers), you can immediately get a holistic view of how promising a niche is. And if numbers aren’t your thing, just try to get as many blue bars as possible.


jungle scout niche hunter

Dig Deeper

Alright, so here’s the best part about the Niche Hunter: you can quickly dig into any niche that looks interesting, and you can immediately get a robust analysis of the niche by seeing the seller metrics of the Top 5 sellers for that keyword. Here is what that looks like:



So what used to require a flurry of clicking on products, scribbling Best Seller Ranks, Number of Reviews, Price points, and then making a guess at how lucrative the product niche could be is now completed with one click in the niche hunter! And if you see some potential, but not the niche you want to pursue further, the Niche Hunter pulls all related keywords that Amazon deems to be related searches.


Track Opportunities With One Click

The Top 10 Products for the given keyword are also displayed for quick reference. With one click, you can add the product to your Product Tracker, so that you can do proper due diligence and collect actual Amazon sales data before making any final decisions. Or just click on the product and immediately see the actual Amazon product page so that you can get a better understanding of the Product Title, Product Images, quality of reviews, and whatever other criteria you use when evaluating product ideas.

I am incredibly excited about the potential that this feature brings to the Amazon seller. And with 500,000 new products added to the Amazon store every day (an interesting stat pulled from the infographic we published recently), you will continue to see more niche opportunities added to Jungle Scout. Get started hunting now while the opportunities are abundant!


32 comments on “New Feature: Niche Hunter, The Easiest Way To Find Opportunities on Amazon

  1. I have just purchased a three months subscription to Jungle Scout and I can’t find the Niche Hunter anywhere in the website. Where is it?

    1. Sorry for the confusion, Paul! Our member homepage received a facelift and Niche Hunter is now located under ‘Find Products’, which is at the top of the left-hand navigation bar. If you click on that header, a list of options should appear, including Niche Hunter. Hope this helps, but if you’re still having difficulty accessing that feature please let us know at [email protected].

  2. Hey Dave, I’m now using JungleScout Webapp Niche Hunter and JungleScout Pro. But i don’t know how to choose products via Niche Hunter. Lots of results and disorderly. Can you help me?

    1. Hey Iris,

      The easiest way to go about it is to set the filters based on your product criteria. From there, I usually scroll down through the opportunity scores and look for non-branded products.

  3. I’m with Gary and Phil there. I recently purchased the JS Pro. with 3-month web app and been watching videos/tutorial on how to use these tools. Just tried the NH and am a bit confused as the results didn’t show any green/red monkey faces or the blue graphs but rather these red/green/yellow bars. I’m not sure what to make of these or how to interpret them.

    After watching every tutorial, I felt confident and thought I was ready. But when I actually started, these tools seemed overwhelmed and intimidating.

    1. Hey Toni!

      Thanks for your feedback. This really helps us with outreach and our customer service stuff. Right now, I believe that Lenny’s working on some new material for the niche hunter video. Additionally, you can ask myself or any of our CS people for help, and we’ll jump right in. I usually reply to comments M-F in the AM, and the CS team is 24 hours.

      Hopefully that’s helpful!

  4. The niche hunter is still highly confusing. I have now watched every tutorial on it here and on youtube, but still can’t seem to figure it out. All I can see is brand names, but a niche would be “dog leash” or “foam roller” or something more specific. I can’t seem to find such “niches” here… Very disappointing. At least a one hour video of you showing how to find a product with this and actually finding one would be more than helpful. Best regards

    1. Hey Phil,

      Sorry you are having problems using the Niche Hunter. To help you out as quickly as possible, I have passed on your comments to our friendly support team who are going to reach out to you and offer some guidance.

      In the meantime I will take on board your comments about the existing content to help people navigate the tool. We’re always looking for ways to improve so thank you for leaving your feedback on this!


  5. Hey guys,

    Thanks for this. A keyword ranking tracker and super url builder would be highly appreciated as well if you can include it on the web interface. It would make JS a one stop shop really.


    1. Hey Nico,

      Thanks for the thought, I’ve just passed it along to Greg and the Dev team as well.

      We do have a few things in the works that will definitely help you in your product research and selling! Stay tuned…


  6. Great product! I’d like to know how you are determining some of the scores and that stuff… I typically use merchant words to validate demand and cross reference SERP to feel out an opportunity and this seems to be doing something similar but I’d like to know more. Any chance I can spend 15 minutes on the phone with someone from the JS team?


    1. Hey Chelsea,

      Your methodology seems to make sense for validating demand. Have you also used Google Keyword Planner to get some search volume estimates for specific search queries?

      Granted, it is for Google traffic, but a good proxy for Amazon traffic. The Opportunity Score is based on a combination of demand, competition, listing quality, and other key metrics that help define a good opportunity from a bad opportunity. Hope this helps!


  7. Thanks for all your great work!i purchased the web app, andi see in the PRODUCT TRACKER that by the same product im tracking i can see in the chart that the numbers are not adding up, and not making sense ,that product has over 999 in stock so the sales u are showing is just estimated (orange lines) but i can see that a day were the bsr is higher (8848=15 sales) your are showing more estimated sales then a day where the bsr is lower (6958=10 sales), i checked it in multiple products and seeing everywere the same thing i can send u the asin numbers so u can see it yourself, if the daily sales are estimated based on the bsr rank i think the more higher the bsr is it should show less estimated sales, and the more higher the bsr is it should show less daily estimated sales, but i can see mixed numbers and at the same product in the product tracker u can show less sales when the bsr was lower from when the bsr was
    higher pls get back to me thanks loads

    1. Hey Joe,

      Thanks for your comment, and explaining your issue. If I understand you correctly, yes, it sounds odd.

      Can you send the ASIN and maybe a screenshot to [email protected] and we can address it with more specifics. Thanks Joe!


  8. I agree with Emil on the brand name. Also something that would be REALLY nice is to show the median demand as opposed to the average, that way you can get a better sense of whether or not the keyword has one or two items with all of the sales.

    1. Hey Alex,

      That is a great point, to consider the median instead of the average. However, the algorithm does account for outliers that can skew figures out of wack. Hope that this helps, thanks for the feedback!


  9. The first thing that strikes me when using Niche Hunter is that a HUGE number (probably the majority) of keywords with high opportunity score include brand names. And since it’s, at least, grey hat to use those keywords it’s a bit tedious to mentally sort out those terms… I would suggest adding a feature that makes it possible to exclude keywords which include the brand name of the product.

    1. Thanks for the feedback Emil. We’ll work with the developers to try and figure out a way to do this. It is kind of tough to teach a computer how to pick out brand names but I’m sure we can figure something out.

  10. Already own JS and this, NH, looks very useful, but would like some more detailed training on how to use this for maximum benefit…like a video walking us through each step and what that means…thanks for the great products,look forward for more training…until I can see more on how this works not sure I’m ready to upgrade.

    1. Hey Gary, thanks for the feedback, we will get something together to clarify how it works so you get a better understanding of it. Were you able to play around with it yourself yet?

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