How to find products on Amazon the fast and easy way

How to Find Products to Sell on Amazon the Fast and Easy Way

I’ve been an Amazon FBA seller since 2013. Although Amazon is always changing things and evolving, for those of us third-party sellers whose businesses are built on Amazon FBA, there’s one thing that has remained constant. And that is the idea that spending time researching the right products to sell on Amazon is crucial to creating a successful Amazon FBA business.

However, while product research is still super important, the methods of doing it only get simpler and simpler, especially when you use a product research tool like the Jungle Scout’s web app features and the Chrome extension.

Keep reading this article, and I’ll break down exactly how I find products to sell on Amazon and what hallmarks to look for.

Then, I’ll show you an easy way to find products to sell on Amazon using Jungle Scout’s software.

And finally, I’ll teach you how you can easily get a direct recommendation from me on whether or not a product is worth pursuing and investing in.

Let’s get started!


How do I find good products to sell on Amazon?

The number one question I get all the time is “Greg, how do I find good products to sell on Amazon?” I always point people to what I consider the hallmarks of a good Amazon product.

Here’s how to find good products to sell on Amazon:

1 – Look for products with high demand.

My rule of thumb has long been to look for products to sell on Amazon that are already selling at least 10 units per day or 300 units per month. Usually, products like these have Amazon Best Seller Rankings of 10,000 – 15,000, although it varies from category to category.

The reason you want to have a product that sells 300 units per month is because most orders you do with manufacturers via Alibaba will have minimum order quantities (MOQ) of 500-1000 units. Therefore, if the product sells 300 units or more, you’ll have 2-3 months of inventory and won’t overstock.

2 – Find products with low competition.

If you’re a huge fan of economics like I am, then you should know the basic principles of supply and demand. If demand is high and supply is low, profits are high, right? And we already addressed demand, so now we turn to supply. The less people selling the product that you’re interested in, the better. And the best way to gauge this is with product reviews.

So, the less average number of product reviews a product has, the more likely you are to get ahead of the current competition when you launch your product.

3 – Seek products with good profit margins.

Next, you’re going to want product to sell on Amazon that have healthy profit margins. If you don’t already know, a profit margin is the amount of money that actually pocket after you deduct fees, ad costs, and the actual cost of the product. I like to see at least $10 per product.

The 10 x 10 x 1 Rule

An easy way to remember what makes a good product on Amazon is to look for products using the 10 x 10 x 1 rule. Basically, the 10 x 10 x 1 rule states that you should look for products that sell 10 units a day for $10 in net profit per product.

4 – Go for products with sales prices between $20-$50.

In addition to finding products to sell on Amazon with good margins, high demand, and low competition, you’re going to want to sell your product for at least $20, and typically not too much higher than $50. The reason you don’t want to sell products for less than $20, is because after fees and product costs, there’s not much left for PPC ads or profit.

What else do I need to look for?

In addition to products with high demand, low competition, healthy profit margins, and prices between $25-$50, I  also recommend a few more things:

  • Find products that have low seasonality. That means avoid summer or winter-only items and holiday-specific items.
  • Make sure there’s no legal issues with your product, such as required certifications or patents.
  • Identify ways to improve or create variations on the product. That could be a new, previously unavailable color or maybe a necessary accessory.
  • Go for lightweight, easy-to-ship products. It helps keep your shipping costs and FBA fees way down.


How to find products to sell on Amazon the easy way.

Back when I started selling on Amazon, you had to do all your research by hand in a Google or Excel spreadsheet using a couple of tricks to estimate sales volume. Sometimes, it could take a couple weeks to get a decent estimate. And even then, it was a crap shoot.

I knew there had to be a better way.

So I created that better way… with the Jungle Scout’s Chrome extension.

Jungle Scout Chrome Extension
The Jungle Scout Chrome Extension organizes product data quickly so you can easily determine if an Amazon product is a good opportunity or not.

What is Jungle Scout’s Chrome Extension?

Basically, Jungle Scout’s Chrome extension takes all that important information I mentioned above: number of units sold per month, sales price, review counts, and organizes it into a spreadsheet built directly into your browser. All in a matter of seconds!

It’s pretty simple to use, too. Here’s how:

1 – Search for a product on Amazon.

How to find products to sell on Amazon.

2 – On the search results page, click the “JS” button.

How to find products to sell on Amazon with Jungle Scout

3 – Watch as Jungle Scout organizes the data.

How to find products to sell on Amazon with the Chrome Extension


And it’s that simple! Now you have a ton of data at your finger tips. Additionally, you can track your favorite products with the Jungle Scout Web App by simply clicking the + sign to the left of the product listing.

What are Jungle Scout’s web app features?

In addition to the Chrome extension, Jungle Scout also has web app features that offer completely different functionality than the Chrome extension.

While the extension works within Amazon’s actual search pages to identify products you’re already aware of or stumbled upon, the Web App  you tools that helps you actually find those product ideas.

This graphic below helps you understand how both apps help with the product research process and how they work together.

How to use the Web App and Chrome Extension together

What if I’m still having trouble selecting a product to sell on Amazon?

Of course, just having that data sometimes isn’t enough. After all, how do you know if something is a good product to sell on Amazon just from the sales figures and reviews?

This was still the question I was getting hit with, even from extension users. After all, all that data can sometimes be daunting. Obviously, new sellers don’t want to make mistakes.

I was the same way back when I started, struck with analysis paralysis. So, I came up with a powerful algorithm, sort of an “if/then” equation, if you will. If sales are X and competition is Y and there are opportunities to improve on the product and listing, then it gets a score of Z (1-10). From there, I picked the products to sell on Amazon with the highest scores. And I avoided the products with low scores.

This “opportunity score” that I developed was the foundation that I built my own successful Amazon business on.

And I knew that this opportunity score was too good not to share. After all, not everyone has the time to do complex math equations to find good products. So, that’s why I took that formula and made it a part of the software.

Enter the Jungle Scout Opportunity Score.

What is the Jungle Scout Opportunity Score?

The Opportunity Score is an in-house algorithm, factoring in the demand for a product according to units sold, competition (the number of reviews for the Top 10 products under a given keyword) and listing quality (determined by a number of factors like title, keywords, number of photos, quality of bullet points and description. This will help you decide if this opportunity is a worthwhile one for you. NOTE: You need to be on a Product Results page (not a Product page) to see it.


How does the Opportunity Score help you find products to sell on Amazon?

The opportunity score works in two ways.

First, it’s imbedded into the Pro version of the Jungle Scout Chrome Extension. So every time you click the “JS” button and open up the extension, it appears in the top right corner.


TheJungle Scout Chrome Extension awards every product idea an opportunity score. Here’s one for “funny hats”… a 7!


Additionally, when you use the Web App’s Niche Hunter, the opportunity score is one of the many filters that can help you find products.


The Jungle Scout web app makes it easy to sort potential products by their opportunity scores.
The Jungle Scout web app makes it easy to sort potential products by their opportunity scores.


Sort of like the graphic a few paragraphs above showed, instead of looking for a product first then taking its pulse with the Jungle Scout opportunity score, instead you can look for high opportunity scores first and then see what products come up.


The difference between the Web App and Chrome Extension opportunity scores.

You might notice right away that the Web App and Chrome Extension’s opportunity scores look a little different. For starters, the Chrome Extension’s opportunity score is a number ranging between 1 and 10, whereas the Web App’s opportunity score is graded on a scale of 1 to 100. Don’t be alarmed! This is intentional. Because the Web App takes up a little more room on your browser, it’s easier to convey more information. We believe in delivering as much information as possible to help you make the right choice. Meanwhile, on the Chrome Extension, there was only so much room, so we rounded the numbers of to places of ten.

But the score still works the same way: higher is better. Additionally, the color coding is the same. Opportunity score colors range from red (very bad, avoid this product) to yellow (decent, but you can probably do better) to blue (awesome, this is a huge product opportunity).

Below is a graphic that demonstrates what each of the Opportunity Scores look like for each level, and what it means for you.

How to find products to sell on Amazon with the opportunity score.

How do I get the Jungle Scout Opportunity Score?

There’s two ways that you can get the Opportunity Score.

Jungle Scout’s Chrome Extension

First, you can get the Opportunity Score when you purchase Jungle Scout’s Basic plan, which includes our Chrome extension. In addition to providing the world’s most accurate Amazon product research data thanks to Accusales™ technology, Jungle Scout’s extension also comes with the following added in features:

  • Web App advanced integration. Looking for an easy way to keep tabs on hot products? Now you can instantly track products with the Web App with the click of a button.
  • Sales item profit calculator. A lot of new sellers don’t know how to calculate their profits. That’s why we’ve included this built-in calculator to help you predict your product’s future.
  • Dimension and weight of items. Determined to find lightweight products? This information will help right away, saving you the trouble of finding out the hard way.
  • FBA Fee estimator. Want to know how much Amazon’s going to charge for referral and FBA fees? We break it down for you.


Jungle Scout Web App Features

The next best way to get a hold of the Jungle Scout Opportunity Score is with our web app features. You can gain access to all of our advanced seller features with either Jungle Scout’s Suite or Professional plans.

  • Product Database. Looking for an easy way to sort through all of Amazon’s products? The product database does just that, allowing you to sort by product tiers, seller types, prices reviews, ratings, and more.
  • Product Tracker. Did you know it pays to keep tabs on hot selling products? With the standard package, you get up to 80 products that you can track. And thanks to the JSP’s web integration, you can do it straight from the Chrome Extension.
  • Historical Sales Rank and Data. Want to see how a product fares over time? No problem! In addition to the “snapshot” we provide, giving you a glimpse at how products are doing right in the moment, we also show you how the product’s done in the past, too.
  • International Marketplaces. Looking to sell in more spots than just the US? The web app supports all major Amazon marketplaces.
  • Up to 2 Users. Have a fast growing Amazon business? You can have up to two users with the Web App’s standard package.



Hopefully, this run down on how to find products to sell on Amazon’s got you chomping at the bit to get started. I can honestly say that selling my own products on Amazon has changed my life. It gave me the opportunity create the life I want and grow as a #freedombuilder, and hopefully it can do the same for you.

If you have any questions about the extension or web app features (or maybe even questions about the Opportunity Score and finding products to sell on Amazon), please leave a comment below.

For more information on creating your own products to sell on Amazon, click the link below to get our free course on how to sell on Amazon FBA.

See you soon!



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