Key Insights


Overall consumer spending in the U.S. is down, but spending online and on Amazon are high. Consumer spending across all of the most popular ecommerce stores decreased during COVID-19 — but for some stores more than others.


Consumers love — and often depend on — Amazon. 1 in 3 Americans shops on Amazon weekly or more, and 2 in 3 shop on Amazon at least once per month.


The COVID-19 pandemic has strengthened some consumers’ ecommerce brand loyalty. Even those spending less have favorite brands of essential products like groceries and personal care items.

About the report


Between May 5-6, 2020, Jungle Scout conducted an anonymous
survey among a panel of 1,006 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.

Using the data

We invite you to explore Jungle Scout’s 2020 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful ecommerce businesses.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

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