Key Insights


Finances were tight — and consumers adjusted their spending habits in response.
More than half of American consumers (56%) said they were living “paycheck to paycheck.” 75% of consumers looked for ways to save more money, and 70% shopped for less expensive products.

3 in 4 customers (75%) looked for ways to save money.


Loyalty to Amazon remained strong, but Walmart’s rising popularity wasn’t far behind.
Amazon’s dominance and loyalty remained fierce, but Walmart gained a foothold in the ecommerce world. 70% of consumers had a Prime membership while 38% of consumers had a Walmart+ subscription — and 24% of consumers said they would consider getting Walmart+.


Consumers used more tech-forward ways to shop during the pandemic.
Despite leaner budgets, consumers still relied on tech to buy — 45% of consumers used deal-finding browser extensions when shopping online, and 54% of consumers purchased products they first discovered on social media.

About the report


Between January 26-29, 2021, Jungle Scout conducted an anonymous survey among a panel of 1,005 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.

Using the data

We invite you to explore Jungle Scout’s Q1 2021 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful ecommerce businesses.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

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