Key Insights


Where and how Americans are shopping — and what they’re buying — varies wildly by income level. The habits of high-income consumers, who shop online the most frequently, are often in stark contrast to those who make less.


‘Tis the season, earlier again: 42% of consumers will have started their holiday shopping by the end of September. High-income shoppers are the most likely to get a jump on things — half of them are already checking off their gift lists.


When shopping on Amazon, some can afford to be pickier than others. 48% of high-income consumers consider the Climate Pledge Friendly tag “very important” in choosing products, compared to 24% of those with lower incomes.

About the Report


Jungle Scout conducted an anonymous survey between Aug. 3 and Aug. 6, 2023, among 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 49 U.S. states, all genders, and ages 18 to 75+, as well as various employment types and income levels.

Respondents were asked questions about their behaviors and spending for the July to September period. Some of the analysis in the report compares responses from this quarter to previous surveys conducted by Jungle Scout, where data has been collected on a quarterly basis since June 2020.

Using the data

We invite you to explore Jungle Scout’s Q3 2023 Consumer Trends Report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.

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