“Your Message to a buyer could not be delivered.” Getting a lot of these emails lately? Me too! But not to worry. This article explains what these notifications means, how they affect you, and how to create an Amazon email blacklist.
If your Amazon sales are fairly solid, you’ve probably received an email from Amazon that looks like this:
In short, Amazon now gives the buyer the ability to opt out of messages from sellers.
If you want the full details of this option, straight from the horse’s mouth, here you go:
Why I believe this is a good thing
Whenever Amazon changes something, I always hear from sellers things like “Another way Amazon is trying to screw over sellers” or “this isn’t fair”.
However, at the end of the day, I think this is actually a GOOD thing and I’ll explain why.
First, while I’m not a lawyer, in my opinion Amazon was violating a national law called the CAN-SPAM Act. In this law, set by the Federal Trade Commission, it states commercial emails must include a mechanism for opting out, which Amazon did not include.
Through Jungle Scout, we did include an opt-out link.
However, that only pertains to emails sent through Jungle Scout. It doesn’t apply if a different seller sent the same buyer an email through a different method.
Second, and more importantly to me, the worst thing Amazon could have done was either to:
- no longer allow buyer-seller communication;
- or, no longer allow sellers to ask for reviews or feedback through the messaging system.
For years I was worried they would choose option two. So, when they decided to give buyers the ability to opt out of these types of emails instead, I was relieved.
Personally, I believe this was long overdue. I also think we’ll be able to continue to ask for feedback and reviews for years to come without worrying that Amazon will make us stop.
What to do next
If you want, feel free to do nothing at all. You will NOT get in trouble if you continue to do what you’ve been doing and sending out emails.
Amazon made this very clear in their buyer-seller messaging FAQ’s.
If you WANT to do something, though, we can help.
We’ve built a system inside Jungle Scout that allows you to forward these notifications, while stopping further emails from being sent to buyers who have opted out.
This solves two problems:
- You no longer have bounce-back emails from Amazon clogging up your inbox;
- You don’t have to worry about Jungle Scout trying to send emails to people who unsubscribed.
And it’s a very easy process. Simply follow these steps to prevent any emails from being sent to customers who have opted out of receiving email messages.
Here’s a video on how to set it up:
And here are the steps broken down:
1. Go to “Campaigns” in Jungle Scout:
2. Get your unique Jungle Scout seller email address
3. Set up a new forwarding address in Gmail
4. Verify your forwarding address with the Jungle Scout confirmation code sent to your email.
5. Finally, create a filter so that all emails go to the blacklist.
And that’s it!
If you have any additional questions about this, or need help setting up the filters, please don’t hesitate to email us [email protected].
Would it be ok to send customers that opted out an [importent] email with something that is realy important to complete the purchase and then in this email massage to request a review ?
This is garbage. I thought the whole point of Jump Send was to have an autoresponder email service for contacting customers after a purchase to get them to leave a review. Now you’re saying this is a good thing. Hypocrisy
That is still the main reason to use Jump Send’s automated email campaigns and they still work. The only thing Amazon did when this was posted in 2017 was allow buyers to be able to opt-out and unsubscribe from unsolicited emails. It is required by law so it’s a good thing that sellers aren’t breaking the law unknowingly. This is designed to protect sellers.
Most buyers will still be able to get your Jump Send emails.
I’ve actually experienced a negative effect from this email change.
My product is packed well but can still occasionally break during shipping. My email thread specifically asks the customer about this, essentially “did your product arrive safely, if not please let us know”. It let customers know that if it did break during shipping, we were going to do everything to make it right.
Now because of this update many customers are no longer receiving that crucial email. Where do they go to complain that the product arrived broken? You guessed it, to the product reviews.
I’ve been able to get some of these reviews removed but not all of them, and our product review score has dropped. I’m still keeping an eye on it all.
Thanks for the info, I have had it set up for awhile now. Is there any way to not get the bounce emails sent to me? Thanks.
Sure, the steps at the end of this article show how you can use Jump Send to set up a forwarding address and use filters to stop these bounce emails clogging up your inbox. You can’t stop Amazon sending these, so this is the best way to organize them!