Amazon Request Review: Amazon box and cell phone

Jungle Scout Automates Review Requests for Amazon Sellers

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In late 2019, Amazon introduced a new way for Amazon sellers to request reviews from their  customers within Seller Central: Amazon’s ‘Request a Review’ button.

This feature is easy to access and can help you boost your product reviews and ratings, helping you to be more competitive on Amazon. 

We’ll explore how the ‘Request a Review’ button works and introduce you to a new tool that automates sending review requests to your customers all at once — a powerful new feature of Jungle Scout’s Extension.



What is Amazon’s ‘Request a Review’ button?

Amazon’s ‘Request a Review’ button appears in a user’s Seller Central account in a unique order’s ‘Order details’ section. Upon clicking the button, Amazon presents sellers with this page:


It reads:

Request a Review

We don’t require you to request reviews because our systems already do that at no cost to you. However, if you prefer to request a review for this order, please use this feature instead of asking the customer via email or buyer-seller messaging.

When you use this feature, we will send the customer an email requesting product and seller reviews for this order. We automatically translate review requests to the customer’s preferred language.

Are you sure you want to request a review for this order?

After clicking yes, you get this final screen:

It reads:

Request a Review

A review will be requested for this order. (Note: We will suppress this request if a review has already been requested for this order)

Once the initial review request is sent, you cannot send a follow-up to that same customer. This is likely Amazon’s attempt to stop sellers from spamming customers. 

Note that some sellers are able to send requests for reviews within hours after an order is placed, while others receive a message informing them that they have to wait at least four days after delivery before sending a request.

What does the ‘Request a Review’ email look like?

We received Amazon’s ‘Request a Review’ email four days after purchasing fundraising bracelets from the online store. This is what we received:


Amazon's request a review: request a review email


Along with the links at the bottom of the email, two clickable 5-star graphics take buyers to their Amazon account where they can leave both a star-rating and a review. And above those, the copy of the email reads:

Did your recent Amazon order meet your expectations? Review it on Amazon

Your opinion matters!

Seller Scott Berget Designs requests you to share your experience for your recent order with other Amazon shoppers. Please take a moment to review your recent Amazon purchase.

Bontog Four-Pack Cancer Research Bracelets with Signature Stainless Steel Charm. Adjustable from 6″ to 11″ for Men, Women, Children. Waterproof Nylon.

Aside from the title of the product purchased, the email offers no customer-personalization. This is likely to ensure that all review requests contain the same information: the seller’s name, the product’s title, and a link to the shopper’s Amazon account.

How the ‘Request a Review’ button works

The ‘Request a Review’ button seeks to replace outside messaging systems and email contacts. 

In late 2019, Amazon totally removed contact information from Order Details, including last names and shipping addresses. At most, sellers are able to see the first name of the buyer and the city they live in.

And while sellers can still use tools such as Jungle Scout’s Launch to send customers customized messages (including requests for reviews), these are funneled through Amazon to protect customer contact information.

Also, the ‘Request a Review’ option is only available once per sale. Using Amazon alone, sellers must manually click to request a review for each order, rather than automating email requests to all customers. 

However, Jungle Scout released a feature to simplify and automate these review requests.

Automate Amazon’s ‘Request a Review’ button with Jungle Scout

With Jungle Scout’s Extension, you can now request reviews for your Amazon orders in bulk.  

Built directly into your browser, Extension allows you to find and validate FBA product ideas. Now it also enables you to access the ‘Request a Review’ button and automate review requests on all of your orders at once. 

How to request Amazon reviews in bulk:



To access this new feature, log on to Seller Central and click on Orders, and then Manage Orders. Next, click the ‘JS’ button on your Chrome’s toolbar as if you were going to open your Extension. When you do, it will ask for you to allow additional permissions.


Amazon's request a review: additional permissions request in Extension


Click on the button that reads ‘Click here for instant access.’ As soon as you do, you’ll get a prompt from the browser requesting additional permissions. Click ‘Allow.’



Immediately,  your Orders page will reload and new orange buttons will appear along with the other ones.

First, at the top, right beside the Order page’s filters, you’ll see an orange button that allows you to ‘Request Reviews on This Page.’ This automatically clicks each ‘Request a review’ button for every order on that page that qualifies.

In addition to the bulk request functionality, each order now has a button that allows you to send the request from the Manage Orders page instead of the Order’s individual page, saving you an extra click or two.

If the order is not ready for a review — because it’s not within the time frame or you’ve already sent a review request — you will not be able to click on this button.


Amazon's request a review: button in Seller Central


This new feature is included at no extra cost within Jungle Scout Extension.

What does Amazon’s ‘Request a Review’ mean for sellers?

This new ‘Request a Review’ option indicates that Amazon prefers an in-house automated method for sellers to source customer reviews for their products — a notoriously difficult task

Currently, Amazon prohibits sellers from:

  • Incentivizing reviews: Before October 3, 2016, sellers could offer free or heavily discounted products in exchange for reviews.
  • Using manipulative language: In product inserts, emails, and any other seller-to-shopper communication, sellers cannot use manipulative language to seek reviews. Phrases like “we are a family-owned business” and “our products are made in the USA,” will get you in trouble with Amazon.
  • Cherry-picking: Sellers cannot seek reviews only from shoppers they know had positive experiences with their products.

So, the introduction of a ‘Request a Review’ button could mean a few different things for sellers.

On the one hand, the button could make it easier for sellers to receive hard-to-get product reviews. This is important because each review has the potential of increasing a product’s sales on Amazon — even if it means clicking a few more buttons to get there.

Furthermore, if the message comes from Amazon, rather than a specific seller, customers may view the request as more credible. That could, potentially, increase the likelihood that a customer will leave a review.

However, it could also mean Amazon wants to tighten its grip on seller-to-customer communications. Or even to remove seller-to-customer communication altogether. 

Regardless, since the release of the ‘Request a Review’ button (and the fact that sellers can continue to use services such as Jungle Scout’s Launch to contact buyers to leave seller feedback and a product review), our data* shows a significant change in average review increase for those who click the button.

After looking at Amazon product listings for two weeks prior to the release of ‘Request a Review’ on March 8, 2020, and again for the two week post-launch, we noted that 94.7% of sellers who used ‘Request a Review’ experienced a jump in reviews — from an averaged increase of 3.6 to a whooping 25.9.

That’s a massive difference, and a positive change for those Amazon sellers choosing to use this new tool.  

Is it in all markets yet?

Yes! This functionality — in addition to Jungle Scout’s bulk ‘Request a Review’ tool — is available in all marketplaces.

Alternatives to Amazon’s ‘Request a Review’ button

While Amazon has this straightforward new feature for sellers to contact customers about leaving reviews, there are multiple alternative contact methods you can use to encourage reviews (including — shameless plug — Jungle Scout Launch).

Some features that might be important to sellers included with Launch that Amazon’s ‘Request a Review’ button does NOT have:

  • Send unlimited messages. The ‘Request a Review’ button only allows for one message to be sent to a customer, whereas Launch allows you to send as many requests as you like (although we don’t recommend more than two or you risk irritating your customer).
  • Customize the messaging. With Amazon’s ‘Request a Review’ option, you have no say in the messaging being sent to the customer. Launch lets you customize your message based on your Amazon business, products, or brand, or you can use one of Launch’s built-in templates.
  • Review your statistics. Launch offers statistics on the types of communications you’re sending, as well as how often you’re sending them.



*Disclaimer: This article was updated on May 8, 2020 to reflect data regarding the efficacy of the ‘Request a Review’ button.  


Follow us on Twitter and Facebook for updates. And don’t forget! If you have any thoughts on how a ‘Request a Review’ button could impact your Amazon business, let us know in the comments below. We’d love to hear from you!


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64 comments on “Jungle Scout Automates Review Requests for Amazon Sellers

  1. It seems like the extension is allowing me to send review requests for orders that are 2 months old. Is that possible?
    Thank you!

    1. Sorry for the confusion, Johnny! Though it probably looks like the review request will go through for older purchased, the extension won’t actually send it. Hope this answers your question. 🙂

  2. Hi, for the “Request a Review for All Pages” button, is there a way to filter out the orders that have no return? I’d hate to select request a review on a order that the customer did not like and has already requested a return or was refunded.

    1. Hey Lulu! Thanks for getting in touch about this as the bulk request a review feature automatically skips orders that have been refunded. I hope this helps, but if you have any other concerns about how the feature works, please don’t hesitate to reach out to [email protected] — our support team is amazing and would be more than happy to answer any other questions you might have. 🙂

  3. It used to allow me to “Request Review for ALL Pages” and now it only lets me “Request Review On This Page”. This is a huge setback as we have thousands of orders and would take forever to do this manually on each page. Can you bring back the feature to request on all pages?

  4. Hi there, the orange button no longer says ” Request review for all pages” It just says “Request reviews on this page”.
    So does that mean we need to scroll through every page to get them to all be done.

    I have 5000 orders over the past month, so that would mean clicking 50 times on 50 pages!


  5. We use this function to request a review for about 1000 orders, and today we received this warning from Amazon. Please help to clarify


    We are contacting you because you appear to have violated the following policies on :
    — Misuse of Ratings, Feedback, or Reviews
    — Misuse of Sales Rank
    — Misuse of Search and Browse

    Prohibited behaviors on include, but are not limited to:
    — Hiring 3rd parties to try to improve ASIN rank and/or reviews
    — Sending packages to addresses where the recipient does not order or expect them
    — Soliciting or accepting false or fraudulent orders
    — Placing orders for your own products
    — Compensating buyers for purchasing your products (including claim codes)

    If this continues, you will not be able to sell on Learn more about this policy in Seller C

  6. Hey there,

    It looks like the extension will still let you request a review for an order that has been refunded? Is that correct?

    Also, does the extension eliminate orders that have discounts?

    Can the extension track if an order has received a rebate?

    Lastly, it doesn’t look like the extension works when you filter by ASIN – is there a way to get that up and running?

    Thank you very much.


  7. Thank you. The system does not seem to keep track of which we already requested for and which we have not yet and also only works in the USA and Canada. Will this work on the EU markets soon as well? And what happens if we send a RAR twice for the same order, which might happen since the JS plugin does not seem to keep track which reviews we already sent the request for. Thanks! 🙂

  8. Hi Dave,

    As always, thank you for sharing your knowledge. After reading your article, I have a few questions though:

    1- Regarding the bulk request feature, is it a way to configure a time frame?For example, you have several customers who purchased your products at different times(days) and you have a policy of sending email follow ups 3 days after delivery, how to make sure that some customers won’t get review requests after 3 days and other maybe after 24h of delivery?

    2- You say that a feature of Launch is “send unlimited messages”. I received a JS communication last time stating that Amazon’s TOS changed and now we aren’t allowed anymore to send more than one message. As a result, the feature will also be limited to a message starting Feb 5.
    Have Amazon TOS changed again or not been enforced yet? Are we allowed to send more than one message again with JS?

    sorry in advance for the length of the comment.

    1. Dave:

      1. Yes, you should be able to set it with the calendar option on your options page.
      2. You can still send unlimited messages through Jump Send. But yes, you’re only supposed to one. I’ll message the product manager about the language surrounding that.

      Re: Amazon TOS, I don’t think there’s been a chance since last November. At least one we haven’t seen or heard of.

      And no problem! Glad you asked these questions.

      1. Hello Dave, What options page are you referring to and where can i find the calendar option? I didn’t know you could auto-set a time frame for the bulk request feature

  9. Once we click to get reviews and it will send for all the request for all the orders back, do we have to keep doing it manually every few days or will the program do it automatically from now on?

    1. Tilen,

      Good question.

      You will have to do it manually every few days for now. Still, it’s a time-saver considering that you would normally have to go into each one individual, click the order page, then click Amazon’s RAR, and then go back.

  10. I’m a bit confused. In the 30 day suspension email I received in October Amazon has as prohibitive action “You are asking for the same review repeatedly” and as I’ve gleaned you cannot send more than one message to customers. BUT does that include the review request button? If you are using Launch to send one review request can I also use the review request button? As far as I can tell that the button request doesn’t show up in buyers messages unlike the email from Launch

    1. Hey Shawn,

      Good question. From what I gather, you can send your own message or one from the review request button. So far we haven’t seen any evidence to the contrary. If something comes up, we’ll be sure to update the blog post.

      1. Hello Dave,

        Thanks for replying. You said “From what I gather, you can send your own message or one from the review request button.”

        I know you can send one or the other but I meant can you use both together? E.g. Can I use JS Launch to request a review 5 days after delivery and then use the Amazon review request button 10 days after delivery?

  11. HELP! I need some help. The buttons don’t work properly for me. They don’t shade after i’ve clicked on it. It still lets me click on it to leave a review after I’ve already done it? Plus i can click on buttons for orders that were made in the last few days, even today. But i thought you couldn’t send a request until 4 days after delivery, at least you can’t if you use amazons button.

      1. Do you know when they’re going to fix this? I’m having the exact same issue as Laura and Adam. Since the feature went live it’s never worked as it should. The buttons are bright orange and I’m able to click it even though I’ve already pressed it to request a review. I dont know what orders I’ve left a review and which ones I haven’t. I’ve got to go click through every order now individually again and use Amazons button. Waste of time

  12. Hi,
    I tried to do the bulk review after sorting by sku and the orange buttons disappeared. Is this something we might be able to do in the future?

  13. I’m not sure if the feature is working for us. We clicked review request and it looked like it processed it for each review, ie: requesting revies 243/672 and also says “review sent” next to the order. We let that run through all the orders, but the following day, the buttons are bright orange again for the same orders. Looks like the request didn’t actually go through because we are able to submit another request. Any thoughts?

      1. I tried to send a message to customer service with a screen record showing what is happening, but I received an error message. Possibly the format or file size was too large.

  14. Hi Regan McPhee. I had to remove delete the extension and download it again from the JS website. That’s the only way I could get it working.

    Also I need some help. I’m testing out the new JS Request Review button. It says in the blog “If the order is not ready for a review — because it’s not within the time frame or you’ve already sent a review request — you will not be able to click on this button.” That’s not the case for me. I’m still able to press the button on orders I’ve already requested reviews for.

    1. Thank you for letting me know that the button is still available after you’ve sent the requests, Mo. Have you contacted our Support Team yet ([email protected])? They should be able to get this fixed for you. 🙂

  15. Hi, I’ve followed the instructions but it’s not working. The JS button does not appear and the extension button is no longer loading.

  16. Thanks for adding this feature – Amazon their own button there briefly but removed it. If a refund has been applied to an order and you select Request Reviews on All Orders, will it include those too, or will it automatically exclude them?

  17. Cant seems the JS button to work… When I in my orders and click on JS , nothing pops up… I tried on different computers still the same thing … how do I fix this ?

    1. Hi Jay! Sorry you are having trouble with the Bulk Request Reviews button. Would you mind trying it once more? There may have been a delay with the feature that caused the problem. Thanks, and please let me know how it goes!

    1. Hey Barry! Thanks for letting us know, and I’m sorry you’re having trouble with the Bulk Request Reviews button. Would you mind trying it again, as there may have been a delay. Please let me know if it still isn’t working for you!

  18. Do you know why I can’t click the JS extension button when I am on the Manage Order page within my Seller Central Account?

    1. Sorry about the problems you’ve been having with the button, Kelvin. When you have time, would you mind trying it again? There may have been a delay with the functionality that caused the issue. Thank you, and please let me know if it still doesn’t work.

  19. I was banned from sending review Buyer seller messaging for 30 days, so my emails were not sent out.
    Do you think its a good idea to use the Request a Review Button to ask for requests during that time period.
    Since the emails were never sent, I do not think it would be considered a second request.
    Plus the system would bar it anyway right?

    Let me know what you think.

    1. Desiderata,

      Sorry to hear about the issue. If you’ve been temporarily suspended, I would recommend leaving the request a review button alone, too. We don’t know whether or not it’ll make things worse, but it’s always best to err on the side of caution with these types of things.

      1. Hi David,

        But you told George the day before on here that it was okay to send an email from launch AND use the request a review button from Amazon. Why would that be different if you’ve been sent the 30 day suspension from buyer-seller messages?

        1. Hey Adam,

          Thanks for the question.

          If you’ve got a suspension letter from buyer-seller messages, my recommendation would be to “not play with fire” and just serve out the suspension.

  20. So, won’t using an automated service like Launch eventually become disagreeable to Amazon as well? It seems to be where this is going.

  21. I’m confused as to why you state “that sellers cannot use manipulative language to seek reviews. Phrases like “we are a family-owned business” and “our products are made in the USA,” will get you in trouble with Amazon.”

    How is family-owned and made in the USA manipulative language?? Where does is actually state that in the Amazon TOS?

    1. While it doesn’t say that you can’t use phrases like “we are a family-owned business” and “our products are made in the USA” specifically, when we reviewed their Terms of Service with expert Chris McCabe (who used to work at Amazon and is now an Amazon suspension specialist), he made it clear Amazon is cracking down on sellers using that type of language. Here’s a link to our TOS blog that breaks down Amazon’s TOS:

      I hope this helps, Raylene.

  22. As amazon is clamping down on seller to customer contact (I noticed that they removed last name and address of customer) — how do you still have the ability to email the customer with Launch?

    1. Great question, Steve! When it comes to Launch, we use Amazon’s Buyer-Seller messaging system to send your customers emails. That way the customers’ information is anonymized, and all communication with those shoppers remains contained within Seller Central.

  23. Interesting, as the new communication guidelines make it very clear, that you are to never send more than ONE email request for seller and/or product review feedback.
    I’d be super careful w/ the marketing point there, guys, when you say:

    “Send unlimited messages. The ‘Request a Review’ button only allows for one message to be sent to a customer, whereas Launch allows you to send as many requests as you like (although we don’t recommend more than two or you risk irritating your customer).”

    In my consulting and Amazon account management firm, I’ve already seen several accounts suspended from using buyer-seller messaging for 30 days for violating this.

    1. I’m glad you asked, Geri, as we did receive an Amazon review request email and updated the post to reflect that new information. Hope it helps!

    1. While you can’t actually track the request, Sam, once you click the ‘Request a review’ button, you won’t be able to send a follow-up to that same customer — indicating that Amazon sent the review request email. I hope this helps. 🙂

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