Getting started on Amazon is one thing. Becoming an expert at navigating Amazon Seller Central is quite another!
It can be tricky to find and access what you’re looking for, especially if you’re new to the platform. And if you’re like me, you want to know how to do everything before jumping in. So consider this your complete guide to learning the system!
We’ll go over all of the important functions, like setting up and securing your Seller Central account, creating product listings and UPC codes, and figuring out where all of the important information lives on the main dashboard.
Let’s start at the very beginning…
How to set up your Amazon Seller Central account
Creating an Amazon seller account is just as easy as creating a regular Amazon account for shopping.
You can get started in just a few clicks, and the slideshow below will visually walk through every step with you. Prep all of the information you need, before you get started!
The sign-up process includes the following:
- Choose your plan
- Seller agreement
- Seller information
- Billing / Deposit
- Tax information
*You can click the links directly on some of the slides for further insights.
Now you’re locked and loaded! And when you log into your Seller Central account, you’ll have a main dashboard to manage all of your business actions.
How to set up your Amazon product listing, and get the necessary UPC codes
Assuming you’ve gotten this far, with your product in the manufacturing stage, you should be able to set up a listing with relative ease.
However, if you’re still in the product research phase, this is an excellent introduction to the next steps soon to be coming your way!
Don’t rush your product research, though. Have Jungle Scout — an all-in-one platform for selling on Amazon — at your side and take it one step at a time.
Navigating the Seller Central dashboard
When you first create your Amazon Seller Central account, you’re automatically given a default dashboard. The main navigation tabs at the top of the page are static.
But, you have the option to move around the various widgets on the side columns. That way you can see the information that matters the most to you.
Using our Jungle Scout seller account, Jungle Creations, as an example, I’ve laid out the main dashboard like a roadmap. You can easily reference each feature from A to Z (or, A to O in this case).
Don’t worry! We’ve blocked out all of our important data. 😉
Before we go through the alphabet, let’s take it from the top
You can see our seller account, Jungle Creations, listed at the top next to an American flag. This indicates we’re only viewing info for Amazon’s U.S. marketplace.
If you’ve created a seller account in other global marketplaces, toggle between them by using the dropdown box. You can also:
- Change the language (Chinese, German, Spanish, French, Italian, Japanese, and Korean);
- Use the search bar, or choose “Help”, if you can’t find what you’re looking for;
- Track messages from customers who are awaiting a reply;
- And use the Settings to manage your account, customize your preferences, and manage user permissions.
B. At a glance
This bar summarizes key data from your business, across all the Amazon marketplaces where you sell.
Here, we can quickly see the number of pending and unshipped orders, sales from the last week, buyer responses awaiting a reply, and your Buy Box* percentage. Buy Box Wins shows the average time your listings were in customer views featured in the Buy Box.
*The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts.
C. Your Orders
This snapshot shows you all types of order statuses for the previous day, as well as the last seven days. It’s broken down by Seller Fulfilled and Fulfilled by Amazon so, as FBA sellers, we won’t be seeing any orders listed as Seller Fulfilled.
Click on ‘View your orders’ for a more in-depth look.
If your customers are trying to get in touch for any reason, or are filing claims, this widget will show how many are waiting on a reply. You want to shoot for replying to all messages in under 24 hours, as your response time (which is also tracked here) affects the stars displayed for your Customer Feedback.
Click on ‘Account Health’ to review all of the critical compliance policies mentioned above, under the Performance tab.
All of the latest Amazon news will pop up here. It may or may not pertain to your business, but it’s worth staying on top of the ever-changing Amazon landscape.
I. Grow Your Business
This widget pulls out some of the best features sprinkled around the main navigation tabs. It’s a great reminder that there are certain functions available to help automate and grow your business.
They are on standby until you’re ready to start scaling your business!
K. Manage Your Case Log
You’ll be able to view the number of current cases you’re working on with Amazon. This includes all communication with the Amazon FBA customer service team when you’re making requests or filing any issues you’re having with your account and/or products.
Click on ‘View your case log’ to address recent communications, or look back at resolved issues.
M. Inventory Planning
The performance index offers a quick glance at your product inventory; the closer the score is to 1000, the better.
Each data point displayed is clickable, allowing you to see a full spread of stock information for each of your products. And you’ll know how many days your stock has been sitting in the warehouse, your estimated storage type and fees, price, and more.
Clicking on ‘View Inventory Dashboard’ leads back to the full setup under the Inventory main navigation tab. Managing inventory here will help minimize your costs, increase your sales, and improve your overall performance.
O. Seller Poll
Question of the day! This is how Amazon interacts with sellers in order to understand their needs and implement features and services to improve the seller experience. Poll responses are confidential.
At this point, we’ve gone through a TON of information:
- Amazon Seller Central account setup
- Product listing creation
- UPC code/GTIN setup from GS1 (in the ‘How to Create a Listing’ slideshow)
- Seller Central dashboard overview
And you never know when Amazon is going to switch things up and change the user interface, add new features and categories etc.
But, by laying out the general structure of the Seller Central platform, we’ve given you the best preview of all of the currently available resources before you get started!
Remember, you can customize your Seller Central homepage to your own liking, and you can’t really break anything. As outlined above, the main navigation tabs and widgets are all interconnected, and there are multiple ways to reach (and display) the information you’re looking for.
Hopefully this guide has helped you learn to navigate and use Seller Central effectively. However, if you have your own tips or tricks to using the Amazon Seller Central platform, please drop them in the comments below. We’d love to hear from you!