It’s the most wonderful time of the year! Black Friday (November 23, 2018) and Cyber Monday (November 26, 2018) are coming which means HUGE opportunity for Amazon sellers to make this last quarter their best sales quarter ever! Amazon’s revenue increased 42% year over year in Q4 of 2017 which is MASSIVE!
Note: You can make sure you don’t forget these extremely important dates each year by downloading our Amazon Seller Holiday Calendar.
The E-Commerce Giant dominated online retails sales by raking in 45% of all online purchases on Thanksgiving Day and Black Friday of 2017 alone! We are expecting to see even bigger sales this year during the holiday season! If you want to get in on the action and make this your biggest sales quarter ever, we have some tips and tricks that could help you reach your Black Friday goals through Amazon Listing Optimization!
If you’re looking for help to get your listings optimized in time for Black Friday make sure to checkout the Jungle Scout Market.
Tip#1 Optimize Your Amazon Listing Photos
Photos are the most important part of your Amazon listing because they quickly give your potential customer an idea of whether or not this is the type of product that they want or need. It is important to do crisp and clear photos of the product itself with a clean white background to give the customer a good picture of the item that you are selling. Just put yourself in the shoes of a buyer. Are you interested in buying products with blurry pictures that don’t show all of the angles of a product? What kinds of photos would make you more compelled to buy a product?
It is also important to display lifestyle photos to show your customer how they can use the product. For example, if you are selling a vase for flowers, show photos of the vase with flowers in every room in your home and office. You can also think a little more outside the box and show the vase with flowers at corporate events or weddings. Get creative and show your potential customers all of the amazing uses of your product so that they won’t have any excuse to look anywhere else! We recommend using a professional photographer for your Amazon Photography. If you need assistance, take a look at all of the amazing photographers on the Jungle Scout Market by clicking here. If you want more information on what types of photos you should use for your listing, click here.
Tip #2 Optimize the Copy in Your Listing
Another very important aspect of your listing is your actual listing copy. Amazon listing copy should be optimized so that the Amazon search engine can find it and it should also readable so that your potential customer will be compelled to buy it. When writing a compelling listing, you want to make sure to incorporate all relevant keywords into the listing copy while also sounding natural to Amazon buyers. Try to avoid keyword stuffing because Amazon buyers can see when a listing isn’t written well and it will be a turn off for them. Again, put yourself in the shoes of the customer. What are the five main reasons why your product is going to benefit the customer and why is it better than any other similar item on the market? Avoid being robotic and focus on customer needs while incorporating relevant keywords and you will create a winning listing! Need an Amazon Copywriter to create and optimize your listing? Find one on the Jungle Scout Market by clicking here.
Tip #3 Participate in Lightning Deals
Amazon customers love saving money and they are even more excited to save money on Black Friday and Cyber Monday. Lightning deals are a great way to promote your products on the daily deals page so that more customers see the great discounts that you are offering. These deals last for several hours and can even help to improve your ranking for a variety of keywords. There are a few requirements such as high star ratings and prime shipping that you should make sure that you can meet before using the Lightning Deal Strategy. Also, note that some categories are excluded from lightning deals so be sure to check if your product is eligible.
Tip #4 Offer a Discount Coupon
Offering coupons for Black Friday and Cyber Monday is a great way to attract deal seekers to your listing during the holidays. There are many different strategies that you can use to get discount coupons into the hands of Amazon buyers but the best one is for you to offer the discount coupon on your listing. When a deal seeker comes across your listing and sees an additional discount coupon, they will be more compelled to hit the “add to cart” button. Discount coupons are a great incentive to buyers and can really help to increase your sales year round but especially during Black Friday and Cyber Monday.
Tip #5 Bundle Your Product
Bundles are an excellent way to compel Amazon shoppers to click the “add to cart” button. If there are a lot of products similar to yours on Amazon, bundling your product with another complementary product can help to boost your sales. For example, if you are selling a baking sheet, a great bundling product would be to give a free oven mitt with the purchase. If someone sees that one listing offers a free oven mitt and the other doesn’t then a buyer is going to click on the product listing that gives them more bang for their buck. Black Friday and Cyber Monday are all about deals and a bundle deal can be irresistible to many Amazon Shoppers and deal seekers.
Tip #6 Package Your Product Nicely for Gift Giving
Most people shopping on Black Friday or Cyber Monday are shopping for Christmas gifts. If they see that a product comes packaged nicely, it is an added bonus because it takes away the amount of effort that they will have to put into boxing and wrapping their gifts. If your item is a great gift giving idea, package it in a nice box or bag so that it presents well as a gift to the Amazon buyers. If you need help designing your packaging, head on over to the Jungle Scout Market and check out some of the Amazing Freelancers that can design your packaging for you. If you need help with your packaging, click here.
Tip #7 Promote Your Products to Your Customers
One of the best ways to promote your products during the holiday season is to let your current customers know about the great deals that you are offering for Black Friday and Cyber Monday on Amazon. You can promote your product specials through email campaigns, Facebook posts, Instagram Posts, and other social media. Let your current customers know about deals and you can bet that a good percentage will become repeat customers.
These are some of our best tips to get your Amazon Listing Optimized and supercharged for the best Black Friday and Cyber Monday ever! We will continue on next week with seven more tips to help you boost your Amazon sales during Black Friday and Cyber Monday so keep your eye out for the next post. In the meantime, we want to hear what you think. Do you have any expert tips to boost sales during the holidays? If so, comment below and let us know your best strategies to entice the deal seekers during the holiday season!