It’s the Million Dollar Case Study

Learn to launch an Amazon product - in real time

The #1 Amazon selling resource for aspiring and established Amazon sellers around the world.
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Meet your hosts


Greg Mercer

Founder & CEO, Jungle Scout
When Greg started Jungle Scout, it was his mission to make selling on Amazon accessible to everyone. In the three years since Jungle Scout started, the Million Dollar Case Study turned his mission into reality. He believes that engaging and sharing is the best way to flourish as an Amazon seller and when it comes to choosing a product to sell on Amazon, you should leave no stone unturned.

Rolando Galeana

Entrepreneur & Amazon Selling Expert
He's not just Jungle Scout's resident Amazon content creator, he's a full-fledged Amazon seller and eCommerce entrepreneur. He has launched several successful Amazon products, done drop-shipping, worked as a stock broker and even dabbled in some acting. Ask him your Amazon questions!

Why follow the Million Dollar Case Study?


Weekly Sessions

We show you every step of the selling process, from research to marketing to selling. Every episode is detailed and you have the opportunity to ask our Amazon experts your questions.

Live Q&A’s

Each episode will have a live AMA session with Greg and Rolando. You'll be able to ask all of your burning Amazon questions no matter where you are in your selling journey.

Hands on Learning

What’s learning without a little homework, right? Complete tasks every week as you follow The Million Dollar Case Study. This will help your learning stick!

Season 4 of the Million Dollar Case Study


What is the MDCS

MDCS for short. Learn what we’re all about.
August 1, 2018 30 min
Episode 1

Amazon Product Research

How to find a product to sell on Amazon.
August 8, 2018 30 min
Episode 2

Customer Research

What customers want in an Amazon product.
August 14, 2018 30 min
Episode 3

Customer-Driven Innovation

How to elevate a product for customers.
August 21, 2018 30 min
Episode 4

Amazon Patent Research

Understand patenting for Amazon products.
August 28, 2018 30 min
Episode 5

Finding a Chinese Supplier

Working with Alibaba factories in China.
September 5, 2018 30 min
Episode 6

Supplier Outreach and Evaluating Samples

How to connect with suppliers and validate product quality.
September 11, 2018 30 min
Episode 7

Branding, Packaging and Trademarking

Branding for your Amazon FBA product
September 18, 2018 30 min
Episode 8

Shipping Your Product from China

How to ship your private label product from China.
September 25, 2018 30 min
Episode 9

Amazon Keyword Research

Making your product more searchable on Amazon
October 2, 2018 30 min
Episode 10

Amazon Product Photography

Getting the best quality Amazon images
October 9, 2018 30 min
Episode 11

Amazon Tax and Legal

Understanding Amazon legal structures and tax rules
October 16, 2018 30 min
Episode 12

Amazon Launch Strategies

Learn how to kickstart your Amazon product sales
October 30, 2018 30 min
Episode 13

Amazon PPC

Best practices for kickstarting your campaigns
November 6, 2018 30 min
Episode 14

Pencils of Promise

Learn more about our charity of choice
May 3, 2019 30 min
Episode 15

Product Launch Update

And… lift off! Jungle Slider is now in orbit!
May 7, 2018 30 min
Episode 16

Listing Optimization

Learn how to rank higher on Amazon’s search results
May 14, 2019 30 min
Episode 17

PPC Optimization

How to improve your sales conversions with PPC

May 21, 2019 30 min
Episode 18

Lessons Learned

Lessons learned throughout this season of MDCS

May 28, 2019 30 min
May 7, 2018 30 min
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Don’t just take our word for it

“I saved a lot of time using Jungle Scout. Million Dollar Case Studies are the best source of learning on how to build Amazon Business. Thanks to Greg Mercer and team for creating an awesome product.”

umesh.emmadis hetty

Verified Amazon Seller

“Game changer. Been reading a lot about sales strategies on Amazon, but nowhere did I find such a personal approach of things. The idea of the Million Dollar case study is brilliant, and it was a big boost of confidence for me.
Basically all the factors put together offer the clear image of a software product which is very easy to use and it is serviced by people who want to lend you a help when there are difficulties in understanding the process.”

Adrian Oancea

Verified Amazon Seller

Our Educational Mission

Every dollar we make from our MDCS products goes straight to Pencils of Promise, helping to build schools for children in the developing world. It's not just about Amazon. It's about education.
Learn more

We’re on a journey to $1 Million - one product at a time

Sign up now to start building your freedom and learn everything you need to know about selling on Amazon.