Key Insights


Selling on Amazon is diverse. Sellers represent ages 18 to 80+, varied levels of education, and are from over 90 countries.


With hard work, profitability on Amazon is within reach. 86% of Amazon sellers are profitable on Amazon, and 60% of sellers got their Amazon businesses up and running within just 3 months.


The Amazon space is increasingly competitive. 68% of sellers are concerned about Chinese suppliers selling their products or similar products at lower costs. 53% of sellers also say Amazon sells its own products that directly compete with theirs.

of sellers are concerned about
competition from Chinese suppliers

About the report


Between November 14-December 10, 2019, Jungle Scout surveyed 1,046 experienced Amazon sellers who have more than a year of selling experience and at least one live product listing.

Respondents represent 93 countries, all 14 Amazon marketplaces, and all relevant Amazon product categories. They are ages 18 to 80+, as well as all genders and levels of education.

Using the data

We invite you to explore Jungle Scout’s State of the Amazon Seller Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful ecommerce businesses. For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

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