Key Insights


Social media content — and internet advertising — is influencing consumer purchases and their overall opinions of brands and products.


Rising inflation is impacting spending habits for three out of four consumers, and affordability is increasingly driving brand and shopping preferences.


Two out of three U.S. consumers shop on Amazon, and most are loyal Prime members. Low product pricing is the top reason people choose Amazon.

About the report


Between May 6 and May 10, 2022, Jungle Scout conducted an anonymous survey of 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 48 U.S. states, all genders and ages 18 to 75+ as well as varying employment types and income levels.

Respondents were asked questions about their behaviors and spending for the second quarter (April, May and June) of 2022. Some of the analysis in the report compares responses from this survey to previous consumer trends surveys conducted by Jungle Scout, where data has been collected on a quarterly basis since June 2020.

Using the data

We invite you to explore Jungle Scout’s Q2 2022 Consumer Trends Report, and to share, reference and publish the findings with attribution to “Jungle Scout” and a link to this page.
For more information, specific data requests or media assets or to reach the report’s authors, please contact us at
[email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.

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