Consumer Trends Report | Q4 2023

Quarterly Changes in Consumer Behavior

Explore the latest spending and ecommerce trends in this quarterly study of 1,000 U.S. consumers. This Q4 report reveals 2023’s biggest holiday shopping trends and consumer priorities for 2024.

Download the report to explore:

  • A pulse check on consumer spending
  • Insight into holiday and New Year shopping habits
  • A preview of consumer plans and priorities for 2024
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Key Insights

  • Consumers are increasingly shopping small — and local — for holiday gifts this year. One in five shoppers say they’re buying gifts from these types of businesses as much as possible, a stat that’s doubled since 2022.
  • Still, Amazon reigns as the most popular gift-shopping destination; 67% of U.S. consumers will turn to Amazon for presents this holiday season.
  • Black Friday and Cyber Monday sales events are attracting younger shoppers. 60% of Gen Z and 55% of Millennial consumers expect to shop on Black Friday, compared to just 30% of Baby Boomers and 36% of Gen Xers.

Learn about consumer trends and shopping habits in Q4 2023

Download the report

About the report


Jungle Scout conducted an anonymous survey between Oct. 24 and Oct. 25, 2023, among 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 49 U.S. states, all genders, and ages 18 to 75+, as well as various employment types and income levels.

Respondents were asked questions about their behaviors and spending for the October to December period. Some of the analysis in the report compares responses from this quarter to previous surveys conducted by Jungle Scout, where data has been collected on a quarterly basis since June 2020.



Using the data

We invite you to explore Jungle Scout’s Q4 2023 Consumer Trends Report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests, or media assets, or to reach the report’s authors, please contact us at [email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout, headquartered in Austin, Texas, supports 10 global Amazon marketplaces.