The Million Dollar Case Study Session #7: Branding and Package Design

Gen FurukawaThe Million Dollar Case Study60 Comments

Now this is where the rubber meets the road in the Million Dollar Case Study. The deposit has been placed, and the wheels are in motion for the Jungle Scout baby towels! It will be 30 days for the production run to be complete of the initial 500 units.

How will we market these towels, to stand out from the existing competitors on the market? That is exactly the topic of Session #7 of the Case Study—branding and package design.

But first, what is the name of the brand? It is still to be determined, so please drop some suggestions in the comments section below!

Here is the video replay of the webinar:

And the accompanying slides, which have a lot of valuable information for how to package your product in a cost-effective and streamlined manner:

 

Packaging Requirements

The most important part of the packaging is to figure out what the requirements are, and adhere to those. That refers to both governmental or regulatory requirements, as well as Amazon requirements.

Here are the requirements that you need to include:

  • Barcode
  • Country of Origin (ie made in China)
  • Brand Name (for the Amazon brand registry)
  • Potentially other certifications or guidelines, depending on the product. Google “packaging requirements for [your product]” to nail this down

The first step is to get an idea of what your factory normally uses for its packaging. This is the most straightforward and foolproof way to figure out your basic packaging. As an Amazon seller, you can afford to not get too picky with the packaging. Instead use their standard packaging, as it minimizes the likelihood of mistakes or increases in cost.

For our baby towels, Greg opted for a box to package the product, as it conveys more “high-end” look and feel than a shrink wrap or poly bag.

If you still have questions that your supplier can’t answer directly, you can also ask an inspection company (like www.asiainspection.com) for their insights, as they have likely dealt with a similar situation.

 

Amazon Package Requirements 

  • Poly bags will need a suffocation warning
  • FNSKU & no other barcodes
  • For plush/fabrics and baby – max 1”x1” opening
  • All around durable packaging, so won’t break if dropped or open

Amazon has tons of detail for their Inventory Requirements on this page. This is a great resource to help you navigate through the requirements for labeling, packaging, and getting your inventory delivered without a hitch to Amazon’s distribution centers.

 

UPC vs. EAN vs. FNSKU

Greg is a big proponent of simply printing the FNSKU onto your product packaging.

Let’s back up a second. What does these codes mean, and what do they look like?

UPC – Universal Product Code, which is a 12 digit barcode that is unique to every item. It is used to scan items at checkout–whether Walmart, Safeway, or any other point of sale. It looks like this: 

EAN – The European Article Number, pretty much the same in function and appearance as the UPC code (except the EAN has 13 digits, instead of 12).

FNSKU – stands for Fulfillment Network Stock Keeping Unit. It is a code specific to Amazon that ties the product to a particular seller, and is used to track the product in the Amazon fulfillment system. it looks like this:

 

Greg prefers printing an FNSKU on the packaging as opposed to simply a UPC barcode (a universal barcode that can be read at any retailer, Walmart, Target, etc). Ultimately, as we are starting out by focusing on Amazon as a main sales channel, it is easiest to create a packaging that makes it easiest to ship and fulfill from Amazon. This means just printing the FNSKU on the package.

 

Manufacturers Barcodes

If you just use the manufacturer barcode (particularly relevant for wholesale sellers or retail arbitrage sellers, who are selling the same exact product as other sellers), then your inventory is identified and tracked using the same barcode as the other sellers.

Here is Amazon's explanation of how they handle comingled inventory:

If you choose to use manufacturer barcodes, when customers purchase a product from you, Amazon can send the item that is closest to them, even if you didn't send it to the fulfillment center. When that happens, you get the credit for the sale, and we transfer an item from your inventory to the seller whose inventory was used to fulfill the order. In addition, if you use the manufacturer barcode, you don't have to apply an Amazon barcode to each item yourself.

Even though inventory tracked using the manufacturer barcode is commingled within the network, the source of the inventory is tracked by our fulfillment systems and is taken into consideration if inventory problems arise.

 

Though Amazon says that it tracks which seller sent in which product, it can lead to potential headaches for you as a seller.

Bottom line: don’t do stickerless commingled inventory. Instead, just print the FNSKU directly onto the packaging!

 

How Do You Get Your FNSKU From Seller Central

So how do you get your FNSKU? Let’s dig into this now, or you could also watch a quick 5 minute tutorial that Greg put together.

The first step is that you will need an EAN or UPC code to create a listing in Amazon. You can get a UPC code for a nominal fee at speedybarcodes.com.

There is a small snag by purchasing your UPC code from a reseller like Speedy Barcodes: Amazon requires that each UPC code is registered under the seller’s brand. However, if you buy a UPC from Speedy Barcodes, your UPC is going to be registered under “Speedy Barcodes”.

The simple solution is to simply register the brand with Amazon, and change your unique identifier to a specific model number (doesn’t have to be anything fancy, just “Hooded Towel 1” would work). Once you do this, the UPC is no longer associated with the product, but instead the model number is associated with the product.

 

How To Get Your FNSKU

Follow these simple steps to set up your new product in Seller Central and find your FNSKU so that you can pass this on to your designer.

  1. Go to Seller Central, and click Manage FBA Inventory:

2.  Add a product:

 

3. Create a New Product Listing:

 

4. Add the basic product information. This can be filled out and edited at a later point, so you can just drop in any text just to move the process forward:

 

5. After you have entered the product information, choose the most appropriate category. This can also be changed at a later date, though requires an email to Seller Central Support, so easiest if you get this right the first time:

 

6. Now that your product is created, you can access your FNSKU. From the “Edit” dropdown on the right, select “Print Item Labels”:

 

7. Print the labels:

8. You will automatically get a download, which is our goal: the FNSKU! Note that you do not need to keep the text beneath the barcode and alphanumeric code. Just the barcode and the FNSKU below it is fine:

 

Simple as that. You can send this to your supplier and designer, and ensure that your packaging is correctly labelled for the Amazon fulfillment centre.

Note: that if you do not include your barcode and FNSKU, you will have to pay an additional $0.30 per unit to have Amazon apply this to your products. If you have 1000 units being shipped, that would be an avoidable $300 spent on something that can be addressed in your package design.

So let’s get into the fun part – the actual design!

Package Design: Overview and Best Practices

We have an experienced designer on the Jungle Scout team, Adam, who started his career in print design, before moving on to digital products. Adam kicks things off by explaining a few terms that you need to get to grips with.

 

Resolution

Resolution refers to the sharpness and richness of an image. It is generally described in Dots Per Inch, or dpi. You want to aim for 300 dpi, which is the standard these days. If you go to say 75 dpi, you are likely going to have a pixelated image as a result.

Bleed

Bleed allows you to design all the way to the edge of a page. Generally, you want to allow a bit of space, or “bleed”, in the printing process so that after printing, you can trim down your image to the appropriate size. Ultimately, you want to allow for some of the outer image to get trimmed away.

Print and Color

For laymen, there are two types of color: Digital, which is basically four colors (CMYK, or cyan, magenta, yellow and key, or black) which can be mixed together to create new colors. Or Offset and Flexographic, which are individual colors that are stamped on to a box. Digital is cheaper, and can get most colors you would want. Flexographic and Offset are good for high volume printing, and can meet a higher quality, which of course costs more.

 

Design Best Practice

Here's some of the top do's and don'ts from Adam's slides:

One key point that Adam makes is that it is usually faster and more effective to pay a professional to design your packaging. So although you don't need to learn how to become a designer, it's important to know how to communicate with designers and breif them. It also helps to develop an eye for what is a good design and be able to give any critical revisions back to your designer.

 

Hiring Designers

So where do you actually find the designers to create your packaging design?

Adam recommends 99 Designs—a marketplace to find designers at an affordable price and easy sourcing. 99 Designs is very simple to use: create the specifications of the project that you want to be completed, give some guidelines of what you are looking for, and a bunch of designers will create designs for you. You only pay for the design that you like.

Wrapping it all up, these are the steps that you want to consider to put together the best package design possible:

  1. Work with the manufacturer and in-house options
  2. Get the template
  3. Get print specs
  4. Decide on and assemble your package info
  5. Submit to 99 designs
  6. Select final and apply art to template
  7. Send to your manufacturer
  8. Approve the proof

You can save on time and costs by sticking to these steps and ensuring the manufacturer ends up with a design they can work with.

 

Next Steps

That wraps up our session on Branding and Package Design.

In our next session, we have freight expert Philip von Mecklenburg-Blumenthal, Senior Director at Freightos, explain everything you need to know about shipping your Amazon product.

Philip is not only an expert on freight, but has a focus on FBA sellers. This will be an essential session in figuring out how you will import your product in the fastest and most cost-effective way possible. Get the catch-up, video and slides here!

 

If you are catching up on the case study and want to get reminders about upcoming sessions, simply register here! Let us know any thoughts and comments below.

 

 

Gen Furukawa
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Gen Furukawa

Marketing at Jungle Scout
If dreams came true, Gen would be playing alongside Steph Curry in the NBA. He's living the best possible alternative, in San Francisco helping others use Jungle Scout to build profitable businesses.
Gen Furukawa
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60 Comments on “The Million Dollar Case Study Session #7: Branding and Package Design”

  1. Hi Greg,

    When we are looking for products to sell using JS or any other product research app, we are essentially looking at existing products already on amazon and some already been private labeled, right? My question is if this can be deemed as “hijacking” even though we private label it also ? Given that we might make small modifications to our product.. the design is 90% similar. Take hooded baby towel… its so similar. Fast forward if someone else jumps in and makes a few more modifications to it and private label it, would you consider this seller to be hijacking your product? I’m asking just to clear on this question of hijacking listing/copying/etc. I’m confuse why some sellers get worked up when someone else does the same process like they have done when looking for a product to sell? just read an old post of yours regarding amazon hijackers and how to protect yourself, this question came to mind. would appreciate your views on this. LOL, its not that I want to copy your products or anything, I thinking of selling on amazon and doing my research on it. Thanks – Ed

    1. Hi Ed,

      Great point. “hijacking” a listing, as Amazon sellers refer to it, is actually selling a product on the same listing. So if there were two listings on Jungle Stix for example, and we had to compete for the Buy Box all of a sudden for our own private label product….that would be an example of our listing getting hijacked. However, if there were a very similar competitive product that’s private labeled and also bamboo marshmallow sticks, that’s just the nature of competition as an Amazon seller.

      I think you are getting at the most important concept that Greg has been sharing in the product research webinars, which is to find those products that don’t have a lot of demand at the moment. The opportunity may not last forever, but there is a significant first-mover’s advantage when selling on Amazon. Hope that this helps!

      Gen

      ps: for others reading this comment, the article Ed refers to about hijacking can be found here: https://www.junglescout.com/blog/amazon-product-listing-hijacked/

  2. Hello Greg

    I did amazon FBA myself, i only lasted 4 months before i was banned in the USA website of Amazon, and on the UK website of AMAZON i was banned within a month, one small complaint from a customer can put your entire business in jeopardy and nobody can help you out of it. I was making a profit of $400 a day on amazon, its no joke, but its not a “business”, i feel safer playing the slots in vegas than selling on amazon.

    When i got banned from amazon UK, I lost about $3200, and no way i could get that inventory back to me since i am in the USA and they wont send my inventory back from the UK

    When i got banned from Amazon USA website, i was able to get my inventory back and liquidate it off on ebay, it took me almost a year to liquidate it, but thankfully i got out of that without much loss, and even though i got my account reinstated back, i never went back to selling on amazon, it doesnt let me sleep at night knowing i can be banned at anytime.

    so to summarize, Build your own business, sure it may take 5 or 6 years of hard work to make it fly, but in the end at least its something you worked for, when your selling on Amazon, your only helping amazon, and you dont build any equity for yourself besides the cash your business generates, its pretty much like a job, you never know when they will let you go for whatever reason.

    I would also like to see you present an episode or a webinar of all the risks of selling on amazon. A lot of people i know get their account suspended due to “inauthentic” complaint even though they say “it was my own brand,” they don’t realize that even if it is their own brand, the customer might complaint the item is “inauthentic” if it turns out to be a defective unit or something of that sort, this is very prevalent in the electronics, and toys categories.

    At the end of the day, its only a side source of income, nothing someone can rely on or build a business around

    best regards

    1. Hey Oomair,

      Thanks for sharing your experience. Can you share more details on what the customer complaint was, or why Amazon took measures to ban the accounts? You are right, there are certainly risks to any business, and selling on Amazon certainly has risks. However, whether it is a full time income or side income is likely completely dependent on the individual’s situation.

      Thanks for your input, would love to hear more about your experience!

      Gen

    2. Very sorry to hear about your experience. I guess we could reduce the risk by avoiding selling in categories like electronics, clothing, toys, etc.

      1. Hi Gen, there is any chance to answer my question here? if not can u speak on this tonight webinar? there is a big issue now with brand registry and official GS1 bar-codes… please help us here…

        1. We’re just going to move forward with the same setup, we registered our non GS1 UPC to setup our listings and printed the FNSKU on the box. We’ll worry about getting brand registered when our product arrives OR just apply for the GTIN exemption. It doesn’t seem like a big deal either way – I’m not worried about it 🙂

  3. Is the FNSKU # the same for the same product? Or does each product have a unique FNSKU#? For example, I have 4 hooded baby towels in inventory. Do all 4 hooded baby towels get the same FNSKU #? I’ve worked with FBA before, but I never noticed if the FNKSU # were different or all the same for the same product. I no longer have inventory in FBA so I can no longer check. Thanks!

    1. Each ASIN has its own FNSKU. So each different color would get its own FNSKU, but all the same towels in the same color would share the same FNSKU.

  4. Hi Guys,
    I tried sign in to the brand registry now and got this massage:

    We are currently not accepting applications ahead of the launch of a new Brand Registry experience on Amazon. In early May, please revisit this page to enroll in the new Brand Registry.
    If you are looking for a way to list products that do not have a GTIN (Global Trade Item Number), which includes a UPC, EAN, JAN, or ISBN, you can apply for an exemption. Most categories require sellers to provide a GTIN when creating new product detail pages or when matching their listings to existing products in the Amazon catalog. Learn more about GTIN exemptions…

    What I suposed to do now, I followed your webinnars and created Amazon barcode and sent it to my supplier to put on the product…
    I also opened website and arange everything to the Brand Registry Form…

    1. Hi Moshe,

      Sure, Lenny actually just answered a question re: Brand Registry in the last Ask JS episode, you can see here (from 11:04): https://www.youtube.com/watch?v=UeS6jW_btnA

      It seems that Amazon is opening a new brand registry, and applications will open in early May. We will certainly share more information as soon as we have it.

      Hope this helps!

      Gen

  5. Hello Greg and Gen.
    So finally, which manufacturer from the three ones did you choose?
    And what is final price for the unit?
    It would be interesting to see how your negotiations price process lasted with each supplier.

    Thank you very much for sharing information with us.

    1. We ended up going with factory 2, I forget the exact price per unit but we’ll be sure to share it in a future webinar where we share all our numbers. I think we ended up getting it for about .3 or .4 cheaper so was able to get the price down a little bit.

    1. It will just generate 1 if you follow our steps but you can use this same FNSKU barcode for all your units of the same product. So I will just print that 1 FNSKU barcode on all my units of the same color.

  6. Gen,

    I purchased several things on Amazon. It seems Amazon put purchased items inside Amazon box, and ship it out.

    For your baby towel, even though you designed your package, Amazon may still put your item inside its box when shipping. then What is the point to design your pretty looking package?

    thanks a lot,
    George

    1. Hey George,

      Good point, Amazon may include our product with other products. However, they would still keep it in the cardboard box, which is important for a customer to understand the premium nature of the product.

      Gen

  7. Hello to you
    First of all, this post explains the FNSKU process very well – thank you!
    I wanted to ask about packaging in cartons
    When the product is placed in a cardboard instead of a polybag, the volume of the general packaging is larger
    Then shipping costs will also be greater
    Is this true or is it less important compared to the differentiation of the product
    kind regard
    erez

    1. Hi Erez,

      Glad that this helped you understand the FNSKU!
      You are right that the package is larger, and therefore shipping costs may be higher with cardboard packaging. However, you would have to compare that to any increase in pricing as a result of high end packaging. Can you offset the increased shipping costs with a higher retail price point? I have no idea of your product or niche, but I would guess that you could….hope this helps!

      Gen

  8. Greg lost me at 18:20, how and with who do you register your brand is it with Amazon? BTW great session!

  9. Hi,
    I have a question about the FNSKU. So my products are all ready to go, but I am getting mixed messages from Amazon personnel that I have to include the product description along with the FNSKU. The reason I inquired was I had not finalized my Product Name, and wanted to be able to go back update the name with key keywords (and send my FNSKU to my manufacturer to not slow down the process) and they said if I changed the Product Name that I would have to reprint all new labels on my product. So according to your info, you do not have to have the description under the FNSKU. When I asked them if only the FNSKU would do, they said it had to include the description as well for FBA requirements. Some of my products will be in poly bags and another in a box. My first products so I am making sure I don’t do double work.. Please help!

  10. Just a heads up. I really think packaging should have been discussed earlier in the series. I ran into issues with suppliers for packaging. I definitely think one of the questions in the RFQ should include asking about their packaging, what it includes and detailing all these things to the supplier from the start about how you want your packaging done. I received samples but turns out that supplier may not be able to package it the way I want after going into further discussions. So that was a waste of money. I think this question should be included at the start and discussed earlier in the series. Just FYI

    1. Hey Francesco,

      Thanks for the insights and your experience, I think that you bring up a very valid point. This is good to know to share with future case studies!

      Gen

      1. Thanks for your timely reply Gen. So just an update. it looks like the supplier can do the packaging but I will have to reduce the number of pcs Im selling in one set. So not a total loss. I do have one question though that I would really appreciate an answer. So my supplier has asked me if I need printing on the carton as well. There will be 10 sets in a carton. Not sure how many packets/sets of jungle stix are in a carton when greg orders them. Does greg print anything on the carton??

  11. Hi all,
    I enjoy following thru the case study, you guys made it very straight forward and yet overflow with information and knowledge. My question is about the UPC and FNSKU, in this session, Greg talks about using SpeedyBarcode UPC for create a listing to get the FNSKU for the new product, then go back into brand registry to update that UPC code into some model number once the product is live. However, due to the new Amazon regulation, brand registry requires trademark, Greg also mentioned in video 16 that Junge Snug won’t be able to utilize brand registry. If that’s the case, then how to update the UPC code without brand registry? Since trademark takes months to apply and we want to launch now?

    1. Hey Michael,

      There have been some changes to brand registry over the past few months as you have mentioned. It re-opened in May and as you have said now requires a trademark.

      Our strategy is to go ahead with the product anyway, as getting a trademark has associated costs and takes time. It would be best to start selling the product to see how it progresses, then move ahead with the trademark process if the product succeeds. For peace of mind, you can buy a UPC from GS1 ahead of time, so that when you go through the brand registry process you won’t have any issues.

      Hope that helps!
      Kym

  12. Hi Greg

    I’m all caught up and current on the challenge videos but currently at the waiting for samples phase.
    I want to prep and I thought I remembered you saying that you had a standard contract that you gave to your suppliers. Something about 5% discount for every 7 days late and some other stuff.
    Is that shared somewhere on the blog? I can’t seem to find it.

    Cheers

    1. Hey Matt,

      Amazing – great work on getting this far in the process, congrats to you & keep on going!

      We actually shared a contract example in our previous case study, the Collaborative Launch. You can see an example contract in this article.

      Hope that helps & all the best with your Amazon business 😀

      Kym

  13. Hi Greg and other members of the jungle scout team,
    One: If I buy my UPC none GS1 for Amazon listing do I need a GTIN exemption?
    TwO: Is better to buy a GS1 UPC code or register a trademark?
    Three: Where I have to make a trademark in USA, or UK because my company was registered in the UK?
    Cheers.

    1. Hey Zaid,

      1. No if you have a UPC you do not need GTIN exemption. GTIN exemption is for when you don’t have a UPC or other barcode. Amazon changed their TOS about a year ago to state that UPC’s must be from GS1, however, many sellers have still been proceeding with UPC’s from third parties. You just need to be aware of the associated risk.

      2. If you want to access the new Brand Registry you will need both a UPC and a registered Trademark. If you aren’t going to go for brand registry, or want to do this in the future, then start with a UPC.

      3. You would register your trademark for the main country you are selling your item in. If you want to register for UK Brand Registry then you will need a UK or EU trademark. If you want to register for US Brand Registry then you will need a US trademark. If you want to do both then you would need to look into International Trademarks.

      Great questions – we actually have a blog post coming up this week to address all these questions in full so make sure you look out for it!

      Thanks,
      Kym

  14. Hi Gen and Greg,
    I’m a bit confused about the necessity of getting a UPC code if I’m getting the FNSKU anyway.
    Is the UPC needed to get the FNSKU?
    Thanks!

    1. Hey Marcos,

      That’s right, you need some form of GTIN (Global Trade Identification Number) which in North America would be a UPC code. In Europe, for example, it would be an EAN.

      You need this code in order to generate your FNSKU’s for Amazon!

      Many thanks,
      Kym

      1. Hey Kym,

        Just want to add here as this has been such a confusing topic with risks and with all the new rules.

        1.Need a GTIN but they are expensive, so what should i do to generate FNSKU ? Any alternative

        2. If GTIN exemption are a good solution to this ? Any risk associated with it. Will it write a different code or the product will have no code.

        Any help is appreciated. Thanks

  15. Hi,

    I was curious if I planned to print the fnsku bar code directly onto my packaging does the background need to be white? I was planning to use brown packaging but I wasn’t sure if it was ok just to print black on brown. Any insights would be appreciated. Thanks.

    1. Hi John,

      I don’t think that the background needs to be white, but simply needs to be readable by a barcode scanner. You may want to confirm this with Amazon, but I think you should be OK!

      Gen

  16. Hello Greg and JS members
    I wanted to ask you if I’m going to sell shoes manufactured by my family. We have about 5 different styles, colors for man and women. Do I need to
    – Buy UPCs for every shoe style & color?
    – Buy 1 UPC for the product ‘shoes’?
    – Should I use 1 FNSKU for all shoes (regardless of model or color)?
    Or do every shoe model & color need its own FNSKU?

    Thank you in advance.

    1. Hi Cristobal,

      – You will need a GTIN (UPC, barcode) for each individual variant of your product. That includes sizes, colors etc.
      – You will also need to put a unique FNSKU on each individual variant (on the packaging) for the Amazon warehouse.

      Hope this helps!
      Kym

      1. Thank you for your answer Kym,
        So if I have 5 different shoe models, I need 5 UPC?, then it will be kind of expensive (if I go through GS1)

        Is it ok to do what you have written on article (new amazon brand registry)?

        “instead of applying for trademarks for Jungle Stix and Jungle Snugs, we could have instead applied for a trademark for Jungle Creations, and then packaged the products as “Jungle Stix by Jungle Creations” and so on.”

        So I will have 1 trademark like “Ikat shoes” – 1 UPC, therefore 1 FNSKU. Then on seller central I can list the different shoe models as model1, model2 etc, all of them with the same FNSKU. Will this work? or am I totally lost.

        1. Hi Cristobal,

          Yes you need 5 different UPC codes for each variant of your product. GS1 is the more expensive route, but you can also buy UPC codes from third parties. It’s not technically within Amazon’s rules to do so, but many sellers do it without any issue, so it’s up to you if you want to take that risk.

          Amazon Brand Registry is something that you won’t be able to apply for until you get a registered trademark (pending applications will not be accepted). Therefore, you will definitely still need 5 UPC codes to get your shoes up on Amazon right now, as trademarks take a few months to process, and an application also costs a few hundred dollars depending on what service you use to apply. If you do decide to get a trademark for “Ikat shoes”, when this is registered, you could enter your shoes in the Brand Registry, at which point you no longer require a UPC.

          Sounds like your best option right now would be to invest in some cost efficient third party UPC codes and start selling. You can apply for a trademark and brand registry at a later date 🙂

  17. Hello!

    I’ve got a bit of a strange question. I’ve just found my first product and my question is in regards to the packaging requirements. My product is going to be in a poly bag so it will need the suffocation warning, however, the supplier won’t print on the bag… what would you recommend? A sticker? I don’t even know what else… also the same question would apply for the fnsku, country of origin, and brand name. Any help is greatly appreciated! Thank you all so much the jungle scout product are incredible!!!

    1. Hi Robert,

      A sticker for the suffocation warning would suffice, as long as it is included the manner in which you attach it does not really matter. for FNSKU, using a label or printing directly on the box works (we printed it on the box). but as you are using a poly bag, you will likely need a sticker for everything. hope this helps!

      Gen

  18. Gen!

    Thank you so much for the reply! Glad to hear a sticker will be sufficient, I was super nervous about an uocharhe for not adhereing to amazons tos. Thanks again! You guys are changing lives and it’s amazing! Brings a tear to my eye. Haha! Cheers!

    1. For sure, but don’t cry, Robert! just keep doing your thing and report back on your success!

  19. Hi All

    I would like to know more about Brand Registry in Amazon? Is it necessary to have registered Trademark for registering in Brand registry? Is there any video light more information on this?

  20. Hi Gen!

    Thanks for the article. I do want to double confirm the matter of the FNSKU directly placed onto our product label. I can’t find information anywhere that says it is okay to just use the barcode and alphanumeric code. I’m finding (though conflicting info) that the text beneath the barcode and alphanumeric code is required. Can you point me in the direction as to where it says this and if anyone has had success using just barcode and alphanumeric code?

    Also, is there a size requirement I need to follow?

    Thanks!
    Daniel

    1. Hi Daniel,

      You can leave the text in if you like, but we have removed it for all of our case study products and had no problems, with just the alphanumeric code.

      There are some requirements with regards to placement and covering up any other existing barcodes which you can find on this Amazon help page.

      Hope this helps!

      Kym

  21. Gen,

    now we know how to do FNSKU for each unit/box.

    if we have case, and each case will have 10 units. how we create FNSKU for each case, and pallet?

    we are trying to launch our first product. thanks a lot,
    NANCY

    1. Hey Nancy,

      So you have your FNSKU and arranged for this to be printed or stuck on to each item on the packaging? Great.

      For your cartons you will need some separate labels, which you can get by creating a shipment plan on Amazon Seller Central. Once you create this, Amazon will give you the labels for your cartons.

      For a full run down of how to do your shipment plan, head to Session #10 of our Million Dollar Case Study Europe. Greg walks through the whole process.

      Hope this helps and good luck with your first launch, you’re almost there 😀

      Kym

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