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Million Dollar Case Study

The Million Dollar Case Study is Back: Join Us for Season 5

  • The Million Dollar Case Study (MDCS) is back for Season 5!
  • MDCS shows you how to find and launch a product on Amazon in real time, step by step — for free.
  • Our mission is to educate aspiring sellers on Amazon while giving back to worthy causes in the process.
  • We’ll explore how to sell with the private label method and what it takes to succeed on Amazon in 2020 and beyond.
  • This season features special appearances from Amazon experts and our Jungle Scout team.

For the past five years, the Million Dollar Case Study has been the go-to resource for sellers who want to learn how to sell on Amazon FBA.

What is The Million Dollar Case Study?

The Million Dollar Case study provides FREE, comprehensive content for sellers on Amazon.

The Jungle Scout team launches a real product on Amazon (with real suppliers, advertising, sales — the works), and documents it all, step by step, in a video series. 

We show our journey in weekly episodes featuring Amazon experts and our team. We’ll share a new step in the selling journey every Monday, including:

  • Product research
  • Sourcing and working with a supplier
  • Branding and promotion
  • Listing and managing a product on Amazon 
  • And more!

What is the mission of The Million Dollar Case Study?

Selling on Amazon is an incredible way for people to become entrepreneurs and start earning money on their own terms. We know sellers need resources to get their businesses started without dropping thousands of dollars on a course. 

That’s where the Million Dollar Case Study comes in.

The Million Dollar Case Study was created to help aspiring sellers succeed on Amazon. In 2015, I introduced a collaborative product launch that walked viewers through how to sell a product step by step to demystify the journey.

But the Million Dollar Case Study mission extends beyond Amazon. 

We donate 100% of our product profits to charity. And we look forward to continuing the tradition this season. Since the inception of the Million Dollar Case Study, we’ve raised over $150,000 for Pencils of Promise and Doctors Without Borders by selling more than $1 million in product from our case studies.

We love doing the Million Dollar Case Study. It’s a team-wide effort, and we value every opportunity it gives us to connect with sellers and give back to worthy causes.

Make sure you tune in!

Find our episode guide here.

Meet your hosts

Lenny Smith

You have probably seen Lenny in webinars and on our YouTube channel, and he can’t wait to co-host Season 5 of the Million Dollar Case Study.  

He’s a Jungle Scouter and entrepreneur who has built a thriving business on Amazon. He enjoys the thrill of launching a new product and learning how to navigate the ever-changing space of ecommerce. More importantly, he loves helping sellers achieve their goals.  

That’s Lenny’s favorite thing about the Million Dollar Case Study: it’s a great way to empower sellers to make the first move for their business.


Greg Mercer

I’m Greg Mercer, the founder of Jungle Scout.  

I’ve always had an entrepreneurial spirit, from selling candy around the block as a kid, to building my first ecommerce product when I was a teenager. I began selling on Amazon while working as an engineer—I was looking for a career path with more freedom. 

I realized finding a product was a tedious, time-consuming process. So I founded Jungle Scout. 

Today, it’s grown from a company of just myself (and my wife/first business partner Liz) to a diverse, remote-first team of more than 160 people worldwide!

What is different about Season 5?

While the Million Dollar Case Study always centers around a private label product on Amazon, this season will explore how selling has recently shifted and what it takes to succeed on Amazon in 2020 and beyond.

We know the way that finding, launching, and selling products is changing. Season 5 of Million Dollar Case Study is tailored to the new normal, with applicable ways for how to start your business now. Our content will also be refreshed to reflect Amazon’s policies and TOS changes for 2020 and help you grow into 2021.

What it takes to sell on Amazon is a major theme. We focus on how to sell on Amazon with the private label method, which more than 70% of Amazon sellers use. While there are other business models, we zero in on what it takes to succeed with your own brand. We’ll share how you can embrace a seller’s mindset, and you’ll get some invaluable tips along the way. 

How can I watch?

Every Monday at 2 PM CT, we’ll share a new episode with recorded expert interviews and demonstration videos here. Make sure you sign up to get email reminders weekly!

How do I get involved?

You’ll have support every step of the way, too. There will be a Facebook Group for all Season 5 Million Dollar Case Study participants.

We’ll share the episodes and recaps, recommend next steps for your journey, and even share some “homework” to help you learn as you go. You can ask any questions for Jungle Scout’s team, connect with other Amazon sellers, and share tips and tricks to help launch your Amazon business.

How can I sign up?

Register for email reminders here. Every week, we’ll let you know a new episode is about to drop. 

We’ll see you next week for Episode 1 of the Million Dollar Case Study!



37 comments on “The Million Dollar Case Study is Back: Join Us for Season 5

  1. I’ve been researching Amazon FBA for weeks. Blogs Facebook Instagram YouTube. This site is the First Resource I have found that seems genuine in helping me become an entrepreneur as a beginner in the FBA game. I have to write down my plan to begin my process. I commit to doing that this week. I’m only just beginning but I’m very excited to have found jungle Scout and the million-dollar case study. I look forward to continued contact and sharing my successes.
    Thank you,
    John Coble

  2. My family have been in America for decades and have never made enough money to take a vacation. I see my father’s health deteriorating everyday as works like a dog to make ends meat. If I become a successful Amazon Entrepreneur, he can finally relax and spend time with his family.

  3. Hi everyone! I just subscribed to JS $49/month plan and registered to watch the MDCS season 4. I am grateful for the opportunity to learn for free as I can not afford to pay $499 or more for some guru’s course. I will stop watching all those FBA videos on YouTube because I got info overload and now just confused about the how, what, where and when of all this. I tend to believe I can learn everything I need to know right here. My family hopes I’m right.

  4. Hi there,

    I found some product niches using junglescout and also found potential suppliers on Alibaba. However, I’m a bit confused how to judge product safety certificates by manufacturers especially for food related items eg Tupper ware or silicon molds or products for kids like baby blankets etc. I read that as an importer it would be my responsibility to ensure product safety. How do you make sure your imported products comply with fda and/or cpsc? Do you get product safety certificates before selling or what the common procedure besides importing and cashing in after selling on Amazon? It would be awesome to get some advice as a newbie since I’d like to be compliant with product safety requirements.

    1. Hi Mia,

      Great questions! I recommend picking up the help of a local logistics company in the US. Not only can they help out with these tough questions, but they can also negotiate down rates for your shipping and make the process a lot easier. Plus, they’ll get you bonded, which can save you from any potential legal issues that might (but very rarely!!) arise when doing international shipping.

      I hope that’s helpful.

  5. Hello,
    I have a question about the MDSC criteria for product selection. I am brand new to Amazon selling and trying to find my first product.

    I signed up for the Web App and Chrome Extension last month and watched all of season 4 of the MDCS.

    But I am confused about applying the criteria of low star ratings (+/-3.7). If I have found a few product ideas that have high demand and low competition, several in the top 10 of the niche with fewer than 50 reviews, but the star ratings are all 4 stars or above, is it not recommended to proceed? In other words, should I always as a rule of thumb pursue only products I can improve upon, or is it perfectly fine as an entry level seller to select a product that already has favorable reviews, just not so many?

    1. Cynthia,

      Great question! Star ratings are just one way of many to look for a product opportunity and a “rule of thumb.” So you’re not beholden to it. Improving upon a product is always a good idea, but there’s “more than one way to skin a cat.” Consider, too, the reviews themselves. Even in the products that are doing well with good reviews, what are the reviewers saying could be better? That will help guide your decision, too.

      Plus, is every possible variation of that product available for shoppers? For example, are all the “widgets” black or silver? But there’s no blue or gold? Etc.

      Hope that’s helpful!

  6. Hello Together,

    i bought yesterday the bundle for 499. Now i want to learn with the MDCS.

    Should i start with Season 4 or Season 1?
    Is Season 4 enough or would i learn more if i would watch all 4 Seasons?
    What is the difference between the Seasons from Workflow?

    Best Regards

  7. Hello!

    My name is Fabiola Urdiales I have joined your case study and I would like to get involved with the Homework.

    I’m not very tech savvy, but once I get it, I’m good. Please send me instructions on how to get logged on to the group.

    I went to my facebook but could not find your group.

    Also what time is your live Video on Tuesday and Thursday AMA.

    Fabiola Urdiales

  8. Parece que es un poco tarde para empezar?tengo 62 anos, y nunca he incursionado en las ventas por internet.a veces me frustro por no entender algunas cosas,pero las ganas de triunfar aqui, son mucho mas grandes.De hecho tambien estoy en el aprendizaje del idioma ingles,y creo que es mucho trabajo junto.Gracias por la oprtunidad de poder aprender de jovenes emprendedores como ustedes.gracias,gracias,gracias

  9. Hi Greg and Rolando, I love your video you created on MDCS. I am a new entrepreneur in doing the amazon business. You asked about, what I would do if I make an extra 3000 – 5000 USD per month? Well! Its a bit versatile question as human mind. But I think myself to do something on tropical disease research and innovation. By the way, in my professional career I am a researcher in malaria.
    Anyway, I am interested to do some business as well to get some funding and as I can fund the research wing.
    Hopefully the Amazon business will best fit myself accordingly.

  10. Thank you for what you are doing. I’m from Ukraine. In your paid version, is it possible to change the language to Russian? .Because my English is very weak.

  11. Greg,
    I have been working on several products to launch on Amazon, but I have not launched because I not been able to find the right product with a reasonable margin. In fact, I just bailed on launch because after looking at competitive pricing I don’t feel I can compete. I am almost 60 and we have had series of situation that kept us from saving for our future. So, I am hoping for a solution for my retirement years….

  12. do you have to list a product through brand registry when starting out or can you just create a new product listing?

  13. I have a two step plan with the money. 1 – Pay off my giant student loan debt. 2 – Quit my job and focus on my travel blog…which means traveling full time!

  14. This is exciting. Looking forward to learning and hopefully start a new chapter in my life. Thank you for opening this door of opportunity for me.

  15. Hi. My name is Damir and I’m from Croatia, Europe. Will be the problem for me to sell on Amazon, depending of my location? Thanks in advance for your answer. Greetings from Croatia.

  16. I am very excited to learn all the new tips and tools…I really like to know if you like to invest in one category and have your own brand,how to get that brand popular and noticable and how you can find good products in that category

  17. Hi Greg

    Thank You so much for bringing another series and I cant wait till it start. I am looking for financial freedom which will give me peace of mind and abiliy to give to the world to most needed.

    Thanks for your work


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