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Walmart's electronics sales for 2020

Walmart Category Report: Electronics

  • Walmart.com’s Electronics, Wireless, Media & Gaming, Camera categories analyzed 
  • Electronics sales up 116% YoY on Walmart.com
  • Black Friday/Cyber Monday weekend electronic product sales top $41 million 

If there was any doubt that Walmart would be a serious contender in ecommerce, consider the retailer’s unprecedented online performance and growth (across all product categories):

  • Walmart.com overall sales YTD*: $3.2 billion (up 115% year-over-year)*
  • Walmart.com’s 2020 holiday sales: $1.2 billion (up 124% YoY)
  • Walmart.com’s Black Friday/Cyber Monday weekend sales: $264 million (up 83% YoY)

Electronics has remained the top category on Walmart.com for at least the past four years, raking in nearly $1.4 billion in sales since 2017. We’ll provide further analysis into the category’s performance as well as related digital and media categories.

*2020 full-year dates represent Jan. 1 through Cyber Monday Nov. 30, 2020; Q4 dates represent the fourth calendar quarter through Cyber Monday: Oct. 1-Nov. 30, 2020.

 

Walmart.com’s Electronics Sales Reach $41M Black Friday & Cyber Monday Weekend

Walmart’s strong ecommerce performance in 2020 was further underscored by the retailer’s hugely successful Black Friday/Cyber Monday weekend sales

And while the days of racing through stores on Black Friday for deals on flat screen TVs or gaming consoles may be over, the demand for those products is still driving critical holiday retail sales online.

Sales of electronics products on Walmart.com between Thanksgiving and Cyber Monday:

  • Nov. 26 (Thanksgiving): $6 million
  • Nov. 27 (Black Friday): $13 million
  • Nov. 28 (Saturday): $6 million
  • Nov. 29 (Sunday): $5 million
  • Nov. 30 (Cyber Monday): $11 million

Electronics products sold $41 million in total over the weekend, marking a 65% increase over the 2019 weekend, which reached $25 million in sales.

Still, although Walmart.com sold $13 million in electronics products on Black Friday alone, toys sold $14 million on the same day, making it the top Black Friday category.

*Year-over-year comparisons represent Cyber Monday of each year, which varies slightly. Cyber Monday in 2019 was December 2; in 2020 it was November 30.

Walmart.com Sales for Electronics & Other Products | Black Friday Weekend 2020

Walmart's electronics sales

This growth follows a trend of booming sales across Walmart’s ecommerce business in 2020.

 

Walmart.com’s Electronics Sales Up 116% Year-over-Year for 2020

Walmart.com Electronics Sales: $613M

Walmart’s electronics product category sales exceed $613 million for 2020 dates through Cyber Monday (January 1-November 30, 2020).

In 2019, full-year sales reached $283 million, which would mark a 116% year-over-year increase without even including 2020’s December sales.

This extraordinary growth follows much more stagnant growth from 2018 to 2019 (18%) and 2017 to 2018 (7%).

Walmart.com GMV for Electronics & Digital Product Categories: 2017 — Cyber Monday 2020

Walmart's electronics sales

*GMV = Gross Merchandise Value; Full-year 2017 through November 30, 2020

Compared to related categories, electronics has shown the most substantial growth on Walmart.com. In fact, electronics products made more in Walmart.com sales between 2017 and 2020 than Wireless, Media and Gaming, and Camera categories combined.

Walmart.com’s electronics products include computers, smart phones, earbuds, and TVs, and brands such as Apple, HP, and Samsung.

 

Walmart.com Media & Gaming Product Sales: $252M

Walmart.com’s Media & Gaming product category sales near $252 million for 2020 dates through Cyber Monday (January 1-November 30, 2020). Comparatively, full-year 2019 sales reached $85 million, which would mark a 196% year-over-year increase for 2020 (still excluding December sales).

Growth in Walmart.com’s Media & Gaming product sales was much lower from 2018 to 2019 (18%) and 2017 to 2018 (25%), further highlighting 2020 game-changing year for ecommerce.

Products in the Media & Gaming category also sold big during a few days in mid-April 2020 which collectively exceeded $5 million in sales. The timing of these outlier sales days coincided with early COVID-19 quarantine dates as well as early delivery of stimulus checks. 

 

Walmart.com Wireless Product Sales: $173M

Walmart.com’s Wireless product category sales near $173 million for 2020 dates through Cyber Monday (January 1-November 30, 2020). Comparatively, full-year 2019 sales reached $119 million, which would mark a 45% year-over-year increase for 2020 (still excluding December sales).

Walmart.com’s Wireless product sales have fluctuated in recent years, with 66% growth from 2018 to 2019 and a small drop in sales between 2017 to 2018 (-2%).

 

Walmart.com Camera Product Sales: $74M

Walmart.com’s Camera product category sales top $74 million for 2020 dates through Cyber Monday (January 1-November 30, 2020). Comparatively, full-year 2019 sales reached $56 million, which would mark a 32% year-over-year increase for 2020 (still excluding December sales).

Growth in Walmart.com’s Camera sales was lower from 2018 to 2019 (10%) and 2017 to 2018 (25%), with a substantial drop in sales between 2017 to 2018 (-19%).

 

Methodology

Jungle Scout uses a proprietary algorithm to understand and predict consumer behavior across ecommerce sites. Our modeling factors include over a dozen different signals from online shoppers, including organic and paid search, purchase data, product ranking, sales, reviews, and more.

Data in this report is representative of the U.S. market and reflects sales on Walmart.com. 

Dollar amounts represent gross merchandise value (GMV) in U.S. dollars.

 

 

Connect with Jungle Scout’s experts for more ecommerce data and powerful analytics. Check out Jungle Scout Cobalt.

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