Austin, TX – June 20, 2023: Today, Jungle Scout, the leading all-in-one platform for ecommerce sellers, released its Q2 2023 Consumer Trends Report, a quarterly study of more than 1,000 U.S. consumers that explores spending and ecommerce trends.
The report reveals that men exhibit a higher online shopping frequency than women and shop from a wider variety of ecommerce sites and stores. Additionally, the report finds that 73% of men say they are the primary decision maker for household purchases, compared to 66% of women who say the same.
Other insights from the report include:
- Consumers are cautiously optimistic— particularly women: 28% of consumers say their overall spending in Q2 2023 increased from Q1, the highest quarterly increase since 2020. However, 81% of consumers still say inflation is affecting their spending in Q2.
- 71% of women are concerned about finances, compared to 65% of men.
- Women are more likely than men to cut back on non-essential purchases like dining out and traveling to save money.
- Social commerce continues to grow: While Amazon remains the most popular starting point for consumers searching for products to buy online, TikTok’s growth is accelerating, with 17% of consumers starting their search there, up from 11% over the last year.
- Men are twice as likely as women to initiate product searches on social media.
- Not all consumers embrace online returns: While 60% of consumers rarely return online purchases, they are twice as likely to return clothing than any other product. They are also more likely to return orders when the process is free.
“There is no single consumer persona, and we continuously see that in research and trends,” says Michael Scheschuk, President of Small & Medium Business at Jungle Scout. “By recognizing and embracing the diverse preferences and needs of consumers, brands can create personalized experiences that foster long-lasting satisfaction and loyalty.”
Refer to the full report for the complete methodology and additional insights into consumer spending, behavior, and gender differences.