How to Secure a GS1 Barcode with Jungle Scout

How to Secure a GS1 Barcode with Jungle Scout

Selling on Amazon requires a UPC (Universal Product Code) for most product listings. This unique identifier ensures that products are properly listed and categorized, increasing visibility and sales potential. 

If you don’t have a UPC, a GTIN exemption on Amazon may be available for certain products, but having a GS1 US UPC streamlines the process and avoids potential listing issues. (Note: GTIN stands for Global Trade Item Number and a UPC is a type of GTIN primarily used in the US.) 

The cost of obtaining a UPC from GS1 US is affordable, making it a valuable investment for businesses looking to expand their reach on platforms like Amazon.

Amazon sellers can now purchase UPC codes directly through Jungle Scout’s partnership with GS1, which provides direct access to GS1 identifiers, including Global Trade Item Numbers (GTIN).

Why this matters for Amazon sellers

Through this partnership, sellers can now obtain UPC codes directly from GS1 US, ensuring that products are uniquely identified and recognized in the marketplace. Whether you’re a small business looking to quickly list a few products or a large brand aiming to expand your product line, this partnership offers GTINs for a variety of use cases.

  • Single GS1 US GTIN: Perfect for small businesses, a single GTIN barcode (UPC) can be licensed for just $30 with no annual renewal fee. This starter option allows sellers to launch products quickly.
  • GS1 Company Prefix: Ideal for large brands, the GS1 Company Prefix supports growth strategies by enabling brands to purchase multiple barcodes at once. This option is great for brands with multiple products or products with variations. The initial fee is based on membership and the number of barcodes needed, followed by an annual renewal fee.

Why choose GS1?

GS1 U.S. barcodes are trusted and preferred by retailers globally. Unlike third-party barcode vendors, GS1 barcodes uniquely identify the company as the brand owner, providing authenticity and trust in the marketplace. Retailers frequently verify the authenticity of barcodes through the GS1 Database, and using GS1 ensures products are correctly listed and sold without issues.

GS1 barcode benefits

  1. Brand authenticity. Secure brand authenticity with barcodes that retailers recognize and trust.
  2. Market accessibility. Streamline product listings and ensure compliance with major retailers.
  3. Growth support. Scale business effortlessly with options that grow alongside the product line.

Jungle Scout equips sellers with the best tools and insights to grow on Amazon. This partnership with GS1 provides reliable, globally recognized product identifiers.

Leverage the power of UPC codes with Jungle Scout and GS1.

Brian Connolly is an Amazon seller, ecommerce expert, and writer for Jungle Scout. He lives in the New Jersey Shore area with his wife and cat. When he isn’t writing advice online for aspiring and experienced Amazon sellers for Jungle Scout, he spends his free time boating, fishing, and selling boating-themed items on his Amazon business.

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