Amazon Advertising Report | 2021

Jungle Scout’s 2021 Amazon Advertising Report examines advertising campaign data to explore how brands, agencies, and 3P sellers are advertising on Amazon. The report also explores which ad strategies are resulting in the greatest return on ad spend (RoAS).

What you’ll find in the report:

  • Insight into Amazon’s advertising solutions and what’s driving Amazon’s enormous advertising business growth
  • An overview of Amazon advertising spend from 3,500+ brands by marketplace, ad product, ad targeting type, and product price
  • A guide to effective advertising on Amazon, including return on ad spend by ad product, ad targeting type, product price, and bidding strategy
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Amazon Advertising Revenue Growth

Amazon Quarterly Earnings. “Other” net sales. Advertising makes up the majority of “other”

Just how big is Amazon’s advertising business? Amazon’s advertising revenue in Q4 brought in $7.95 billion (a 66% YoY increase) and is projected to continue expanding.

Trending Share of Amazon Advertising Spend by Ad Product

Jungle Scout’s ecommerce data. Timeframe March 2018-February 2021. Sponsored Display Ads not available on Amazon until 2019

Sponsored brand advertisements have gained dollars in recent years. This ad product also yields a higher 30-day RoAS compared to other ad product types.

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About the report


Findings in this report are based on Jungle Scout’s ecommerce data collected over a three-year timeframe (March 2018 through February 2021) across 14 global marketplaces. It includes 3,500+ distinct brands and 560,000+ unique Amazon advertising campaigns across all key ad mediums.

It includes data and insights from the newest company addition to the Jungle Scout suite, Downstream, the leading Amazon advertising and analytics software.

Using the data

We invite you to explore Jungle Scout’s 2021 Amazon Advertising Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful Amazon businesses.

What is Jungle Scout’s Downstream?

Downstream by Jungle Scout is an enterprise-ready software solution that helps large brands and enterprises measure, manage, and optimize their ecommerce advertising campaigns.

To learn more about how to optimize advertising on Amazon.

Request a demo

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