Amazon Best Sellers and Trending Products in June 2023

Which products are Amazon’s best sellers this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others? 

At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. 

If you’re an Amazon seller, don’t forget to check out the best products to sell on Amazon in Q2 2023!

Top retail trends in June 

Amazon’s best sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some June happenings include:

🔋 3P Sellers: Amazon released its annual SMB Empowerment Report highlighting key data and insights on 3P sellers.
🫰 Free cash: Amazon offers certain users who place $25 orders a $10 credit by picking up their orders.
🤖 Amazon AI: Amazon plans to introduce ChatGPT-style search, directly competing with Microsoft and Google.
🇺🇲 New marketplace: Shein launches a U.S. marketplace, adding local and international sellers, extending its scope beyond fashion retail.

Most popular products on Amazon

With the rise of social commerce, and the evolving retail landscape, best-sellers on Amazon are constantly changing. Here, we take a look at some of the most popular products on Amazon from the past month.

Water Hiking Sandals

These sandals are designed with water-resistant materials, allowing you to explore beaches, rivers, and pools comfortably and stylishly. 

• +6,115% increase in revenue
• Searches for “water sandals” are up 171%

 

Patio Umbrellas

Experience the ultimate shade and stability with this patio umbrella. Featuring a 7.5ft water-resistant canopy and wind-vented design, it effortlessly withstands windy days. The convenient crank lift and push-button tilt adjustment offer easy operation, while hassle-free assembly ensures quick setup.

• +4,931% increase in revenue
• Searches for ‘patio umbrella’ are up 1,885%

 

Personalized Throw Blankets

This cozy blanket can be customized with your dad’s name, photos, or a heartfelt message. Made from high-quality materials, it’s perfect for snuggling up on chilly evenings or adding a personal touch to any room. Show your appreciation with this thoughtful gift that Dad can cherish for years.

• +3,436% increase in revenue
• Searches for ‘father’s day’ are up 2,800%

 

Corsage and Boutonniere Sets

Perfect for prom, this set includes a beautiful boutonniere and wrist corsage adorned with artificial roses and carnations. They come in various colors and have easy-to-use pins, clips, and adjustable ribbons, ensuring a perfect fit for everyone.

• +2,564% increase in revenue
• Searches for ‘corsage and boutonniere’ are up 561%

 

Reusable Water Balloons

Experience endless water fun without the waste with reusable water balloons. Made from durable and eco-friendly materials, these balloons can be filled, thrown, and refilled again for non-stop water-soaked excitement. Join the splash-filled fun all summer long while reducing your environmental footprint.

• +1,965% increase in revenue
• Searches for ‘reusable water balloons’ are up 306%

 

Graduation Decor

Celebrate your graduation in style with this 72-piece set of decor that includes everything you need to create a festive atmosphere, from banners and balloons to swirl decorations and confetti. Transform any space into a memorable celebration and make your graduation party unforgettable with this all-in-one decor set.

• +1,392% increase in revenue
• Searches for ‘graduation party decorations 2023’ are up 2,687%

 

Cooling Pet Bandanas

This cooling bandana is specially designed to provide instant relief and lower body temperature. Made with high-quality, breathable fabric and advanced cooling technology, it helps prevent overheating during walks, hikes, or any outdoor adventure.

• +1,322% increase in revenue
• Searches for ‘cooling bandana’ are up 159%

 

Beach Bags

These spacious and durable beach bags are designed to withstand sand, water, and sun, making them perfect for a day at the beach. With multiple pockets and compartments, these offers ample storage for towels, sunscreen, snacks, and more. 

• +1,063% increase in revenue
• Searches for ‘beach essentials’ are up 444%

 

Sunscreen

Sunscreen is a must-have for summer, and this one from La Roche-Posay is a popular choice. Its advanced formula moisturizes your skin and provides broad-spectrum SPF protection against harmful UV rays. It is perfect for daily use and helps restore and strengthen the skin’s natural barrier, leaving it nourished, protected, and radiant.

• +998% increase in revenue
• Searches for ‘la roche posay’ are up 290%

 

 

Pop up Beach Tent

This portable and UV-resistant tent provides instant shade and protection, allowing you to enjoy the beach without worrying about harmful sun rays. Stay cool and comfortable in style with this essential beach companion.

• +778% increase in revenue
• Searches for ‘beach tent sun shelter’ are up 837%

 

Pride Flags

Show your support for the LGBTQ+ community with these vibrant and high-quality flags representing love, equality, and inclusivity. Whether you’re attending a parade, decorating your space, or simply displaying your pride, these Pride Flags symbolize acceptance and unity.

• +650% increase in revenue
• Searches for ‘pride month decorations’ are up 435%

 

 

Tabletop Fire Pits

Elevate your summer gatherings with a tabletop fire pit, the perfect centerpiece for a cozy outdoor ambiance. This compact and portable fire pit brings warmth and charm to any patio or backyard setting and provides a safe and controlled flame for roasting marshmallows or simply enjoying the mesmerizing glow.

• +589% increase in revenue
• Searches for ‘table top firepit’ are up 155%

 

Inflatable Tanning Pools

This inflatable pool is designed for ultimate comfort and features durable construction for easy setup and storage. Whether you want to enjoy a refreshing dip or simply lounge under the sun, an inflatable tanning pool is your ticket to a luxurious and rejuvenating summer experience.

• +462% increase in revenue
• Searches for ‘tanning pool’ are up 157%

 

Karma T-Shirts

Karma is a… t-shirt. 🎶 These karma shirts are the perfect find for a Taylor Swift concert go-er. They are soft and breathable, allowing you to sing and dance your heart out. In light of the “Era’s Tour”, sales for these unisex shirts have sky-rocketed along with other T-Shift-inspired merch on Amazon. 

• 451% increase in revenue
• Searches for ‘karma tshirt’ are up 290%

 

Ice Cream Makers

The Ninja CREAMi allows you to create your favorite ice creams, sorbets, and gelatos at home. Say goodbye to store-bought ice cream and embrace the joy of custom flavors and creamy textures with this versatile, easy-to-use ice cream maker.

• 420% increase in revenue
• Searches for ‘creami ninja ice cream’ are up 1,268%.

 

Rechargeable USB Lighters

This rechargeable lighter is the perfect blend of safety and convenience. Its certified safe design ensures worry-free usage and over 600 uses on a full charge. Its compact and lightweight design and the wind and splash-proof features make it suitable for indoor and outdoor activities.

• +401% increase in revenue
• Searches for ‘electric lighter candle’ are up 1,365%

Father’s Day Golf Tee Sets

Elevate your dad’s golf game with this personalized golf tee set for Father’s Day. These premium tees add a special touch to his golfing experience and are made from durable materials, offering excellent performance and durability on the green.

• +394% increase in revenue
• Searches for ‘fathers day’ are up 1,695%

 

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Methodology

Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition. 

Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period of April 28, 2023, to May 29, 2023. 

For specific data or product insights that aren’t listed here, please contact us at [email protected].