Amazon Best Sellers and Trending Products in September 2023

Which products are the top-selling items on Amazon this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others? 

At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. 

If you’re an Amazon seller, don’t forget to check out the best products to sell on Amazon in Q3 2023!

Or, if you want to learn more about selling on Amazon, check out our complete guide.

Amazon’s best-sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some September happenings include:

💰 New fee: Amazon imposes an additional fee on 3P sellers who opt to handle their own product shipping rather than paying for the company’s fulfillment services.
🤖 AI Reviews: Amazon launches a new AI feature to summarize product reviews so users don’t have to skim through the comments.
👋 Private Label: Amazon announces it will be sunsetting dozens of its own private label brands, leaving the company with less than 20 house brands.
🗓️ Hello Q4: Sellers receive notice of new inventory deadlines for the fall sales event (September 16) and Black Friday/Cyber Monday (October 26). Find out more on Amazon Seller Central.

Top-selling items on Amazon

With the rise of social commerce, and the evolving retail landscape, the top-selling items on Amazon are constantly changing. Here, we take a look at some of the top trending products on Amazon from the past month.

Fall Dish Towels

These fall dish towels are the perfect way to add a touch of autumnal charm to your kitchen. The soft, absorbent towels are made from microfibre materials and feature a variety of fall and Halloween-inspired designs. 

  • +6,756% increase in revenue
  • Searches for ‘fall decorations for home’ are up 353%.

Seasonal Outdoor Signage 

These signs are the perfect way to add a touch of autumnal charm to your home or garden. They are double-sided and feature watercolor designs of pumpkins, leaves, and birds. The flags are made from durable fabric and are weather-resistant, so they can be left outside all season long. 

  • +4,307% increase in revenue
  • Searches for ‘fall decor’ are up 195%.

Pumpkin-Flavored Coffee

Bring on the pumpkin spice lattes! This pumpkin dark roast is the perfect way to enjoy the flavors of fall. The coffee is made with organic Arabica and Robusta beans that are roasted to a dark perfection. It is then infused with pumpkin-spice, chai, cardamom, cinnamon, and ginger. 

  • +3,570% increase in revenue
  • Searches for ‘pumpkin spice coffee’ are up 138%.

Portable Stadium Cushions

It’s almost football season, so why not enjoy the games in comfort? These stadium chairs are the perfect way to stay comfy and supported at games and other events. The chair has extra thick padding for superior comfort, and two hooks to easily secure it to the bleachers.

  • +3,082% increase in revenue
  • Searches for ‘stadium seats for bleachers’ are up 244%.

Infinity Neck Pillows

This travel pillow is the perfect way to stay comfortable and pain-free on long journeys. The pillow’s 360-degree adjustable support conforms to your neck and head, providing the perfect cushioning. It also maintains its infinity pillow shape, so you can rest assured that your neck will be properly aligned no matter how you move. 

  • +3,029% increase in revenue
  • Searches for ‘travel neck pillow’ are up 259%.

Adjustable Garden Rake

These adjustable rakes are the perfect tool for clearing leaves, debris, and other loose materials from your yard, garden, or campsite. The rake features a 56-inch telescoping handle that can be adjusted to the perfect length for comfort. The head of the rake is also expandable, so you can adjust it to the width you need. 

  • +2,139% increase in revenue
  • Searches for ‘garden leaf rake’ are up 119%.

Denim Jackets

This faux fur patchwork denim jacket is the perfect way to stay warm and stylish this season. The jacket features a cropped design with a warm faux fur collar and cuffs. It also has a color block design with a black denim body and white patchwork sleeves. The jacket is fully lined with a soft and warm sherpa lining.

  • +2,027% increase in revenue
  • Searches for ‘denim jacket for women’ are up 136%

Plaid Throw Blankets

A buffalo plaid throw blanket is the perfect way to add a touch of cozy comfort to your home this fall. The blanket is made from soft, plush chenille fabric and features a classic buffalo check pattern in black and off-white. It is perfect for snuggling up on the couch with a good book or movie, or as a light cover on a chilly night.

  • +1,574% increase in revenue
  • Searches for ‘fall throw blanket’ are up 391%.

Apple Peelers

Who doesn’t love an apple orchard in the fall? This 3-in-1 apple peeler, corer, and slicer is the perfect tool for quickly and easily preparing your favorite fall recipes. The ergonomic handle makes it easy to grip and control, and the sharp blades make quick work of peeling, coring, and slicing.

  • +1,540% increase in revenue
  • Searches for ‘apple peelers’ are up 101%.

Dark Spot Correctors

Dark spot correctors are a type of skincare product that can help to reduce the appearance of dark spots on the skin caused by hyperpigmentation. This serum contains ingredients that work together to exfoliate the skin, lighten dark spots, and reduce inflammation.

  • +1,514% increase in revenue
  • Searches for ‘best selling skincare’ are up 244%

French Press Sets

This gold French press coffee maker set is easy to use and clean. Simply add ground coffee to the carafe, pour in hot water, and let steep for 4 minutes. Then, press down on the plunger to separate the coffee grounds from the coffee. The carafe and plunger are both dishwasher safe, making cleanup a breeze.

  • +1,467% increase in revenue
  • Searches for ‘french press coffee maker glass’ are up 200%

Leather Planners

This leather planner is the perfect way to stay organized and on track for the year ahead. The planner is pocket-sized and features a durable leather hard cover. It includes 17 months of academic calendar, weekly and daily appointment pages, and notes pages.

  • +1,133% increase in revenue
  • Searches for ‘planner 2023-2024 academic year’ are up 433%.

Mini Beer Growler

Perfect for parties or tailgates, this beer mini keg is the perfect way to enjoy fresh, cold beer at home. The keg is made from durable stainless steel and holds 68 ounces of beer. It has a tap faucet and a CO2 pressure regulator, so you can easily carbonate and dispense your beer. 

  • +1,124% increase in revenue
  • Searches for ‘co2 growler’ are up 130%.

Conditioner Bars

Conditioner bars are a great way to hydrate and nourish your hair without the plastic packaging of traditional liquid conditioners. This one is made with natural ingredients that are gentle on your hair and scalp. Conditioner bars can be used on all hair types, and they are especially effective for dry, damaged, or frizzy hair.

  • +754% increase in revenue
  • Searches for ‘conditioner bar for dry hair’ are up 171%.

Pumpkin Spice Candle Wax

Scented wax fragrances are the perfect way to add a touch of fall to your home. These melts are made with natural essential oils and are infused with the delicious scent of pumpkin spice. They are perfect for use in a wax warmer or electric burner.

  • +519% increase in revenue
  • Searches for ‘fall candles’ are up 310%

Bento Boxes

This leakproof bento box is the perfect way to pack a healthy and delicious lunch for your child. The three compartments make it easy to pack a variety of foods, and the leakproof design ensures that your child’s lunch will stay fresh and intact. The box is also dishwasher-safe for easy cleanup.

  • +393% increase in revenue
  • Searches for ‘bento lunch box for kids’ are up 150%


Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition. 

Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period from July 31, 2023, to August 30, 2023.

For specific data or product insights that aren’t listed here, please contact us at [email protected].

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22 comments on “Amazon Best Sellers and Trending Products in September 2023

  1. This is a fantastic article on Amazon best sellers! Your step-by-step guide to finding the best-selling products on Amazon is very clear and helpful. I appreciate the use of data and tools to find the most profitable products. This information will be very useful for anyone looking to start a business on Amazon. Thank you for sharing your expertise!

  2. Hey Cathryn! Loved the blog!
    It would be great to see the % by which these ‘best sellers’ are influenced via viral videos on TikTok (that have affiliate links). I can’t tell you how many times a come across a video on TikTok with like 10 million views that is promoting a cool (yet cheap) gadget, and I always wonder how well (or not) they convert. Most are amazon affiliate links.

  3. Its a very informative post to read, I’ve gathered a lot of knowledge through this post. thanks for sharing, keep Updating new post like this.

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