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Amazon Best Sellers and Trending Products in February 2023

Which products are Amazon’s best sellers this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others? 

At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. 

Are you interested in becoming an Amazon seller in the new year? Check out our guide and learn how to sell on Amazon in 2023!

Top retail trends in February 

Amazon’s best sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some February happenings include:

❤️‍🔥 Prime for all: Amazon’s new Buy with Prime program brings Prime to third-party sites.
👗 Dress to impress: Rent the Runway is now selling deeply discounted secondhand luxury clothing on Amazon.
👀 Changes to FBA: Amazon says new auction model for Amazan FBA will roll out starting March 31, 2023.
🤖 Open AI: Microsoft invests major $$$ into Open AI, the parent company of Chat GPT. Does that mean Chat GPT is here to stay? Here’s how we think it can help sellers WIN.

Most popular products on Amazon

With the rise of social commerce, and the evolving retail landscape, best-sellers on Amazon are constantly changing. Here, we take a look at some of the most popular products on Amazon from the past month.

Personal Sauna

You might have seen these personal sauna’s trending online lately. Revenue for this product is up 6,520% in the last 30 days, and searches for ‘personal saunas’ have increased 456%.



Cooling Bedsheets

Refresh your sleep routine with new, lightweight cooling sheets. Revenue for these Millanni brand sheets has increased 5,640% in the last 30 days, and searches are up 1,062%.



Valentine’s Day Decor

These festive hearts will certainly sweeten your Valentine’s Day. Revenue for this set is up 5,341% in the last 30 days, while searches for ‘valentine decorations for home’ has jumped 3,635%.



Lunar New Year Decor

Ring in the Lunar New Year with this 82-piece decoration set. Revenue for the set has increased 5,297% in the last 30 days, along with these goodie bags, which have seen a 2,581% increase this month.


Pinky Promise Bracelet

These bracelets are perfect for couples, friends, or family. Revenue for these pinky promise bracelets are up 4,252% in the last 30 days, and searches for ‘friendship bracelets’ have increased 204%.



Capsule Letters

These capsule letters allow you to share personalized messages with your loved ones all year round. Revenue has increased 3,861% in the last 30 days, and searches for ‘happy pills with notes inside’ are up 308%.



Pop-Up Cards

These pop-up cards are a fun way to show your family and friends some love. Revenue for this R2-D2 card has increased 3,484% in the last 30 days, and searches for ‘valentines day cards’ are up 1,796%.



Skate Blade Covers

Water resistant blade covers help keep your skates rust free and protected. Revenue for this product is up 2,360%, and searches for blade covers are up 138%.



Fondue Pot

Take your dessert game up a notch with a chocolate and caramel fondue pot. This product has increased 1,979% in revenue in the last 30 days, and searches for ‘fondue pot electric set’ are up 106%.




Pheromone Perfume

Has this viral perfume come up on your #fyp? Revenue for this pheromone perfume have increased 1,877% this month, and searches for it have gone up 261%.




Heart-Shaped Jewelry

Feel the love with this heart-shaped earring and necklace set!Revenue for these appliance sliders has increased 1,821% in the last 30 days. In addition, searches for ‘valentines day earrings’ are up 2,792% in the 30 days.



Essential Oil Diffuser

This diffuser can be used to enjoy your favorite aromatherapy scents. Revenue for this product has increased 1,752% in revenue in the last 30 days, and searches for essential oil are up 238%.



Wireless Headphones

From the largest brands like Apple or Beats by Dre, wireless headphones are a huge trend. Revenue for these Sony headphones are up 1,682% in the last 30 days, and searches for ‘wireless headphones bluetooth’ are up 333%.



Bathtub Caddy

Spoil yourself this Valentine’s Day with this bathtub caddy.  Revenue for this product has increased 1,532% in the last 30 days, while searches for ‘wood bathtub tray’ are up 234%.



Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition.

Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period of December 27, 2022, to January 25, 2023. 

For specific data or product insights that aren’t listed here, please contact us at [email protected].

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15 comments on “Amazon Best Sellers and Trending Products in February 2023

  1. This is a fantastic article on Amazon best sellers! Your step-by-step guide to finding the best-selling products on Amazon is very clear and helpful. I appreciate the use of data and tools to find the most profitable products. This information will be very useful for anyone looking to start a business on Amazon. Thank you for sharing your expertise!

  2. Hey Cathryn! Loved the blog!
    It would be great to see the % by which these ‘best sellers’ are influenced via viral videos on TikTok (that have affiliate links). I can’t tell you how many times a come across a video on TikTok with like 10 million views that is promoting a cool (yet cheap) gadget, and I always wonder how well (or not) they convert. Most are amazon affiliate links.

  3. Its a very informative post to read, I’ve gathered a lot of knowledge through this post. thanks for sharing, keep Updating new post like this.

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