Amazon Best Sellers and Trending Products in January 2024

Which products are the top-selling items on Amazon this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others? 

At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. 

If you’re an Amazon seller, don’t forget to check out the best products to sell on Amazon in Q4 2023!

If you’re a brand or agency, you can access subcategory trends, market share leaders, and more with Cobalt.

Or, if you want to learn more about selling on Amazon, check out our complete guide.

Amazon’s best-sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some January happenings to keep on your radar include:

💸 Big Players: Despite dominating U.S. growth, Temu and Shein rely almost entirely on foreign sellers, mirroring a shift in US ecommerce.
😞 New Year, New Fee: Amazon announces new fees, including an inbound placement service fee and a low-inventory-level fee.
📳 TikTok Takeover: Setting its sights on a significant leap, TikTok aims to tenfold its U.S. e-commerce business, targeting $17.5 billion in sales this year.
🛍️ Holiday Spending: Holiday shopping started slow, but early sales figures hint at a decent season.

Top-selling items on Amazon

With the rise of social commerce and the evolving retail landscape, best-sellers on Amazon are constantly changing. Here, we look at some of Amazon’s most popular products this month.

Budgeting Envelopes

Organize your finances this year with this bulk pack of budget envelopes. With 12 vibrant colors, these envelopes help categorize spending while fitting neatly in wallets or binders. Perfect for cash systems, budgeting trackers, and money-saving challenges.

  • +224% increase in revenue
  • Searches for ‘budget planner and monthly bill organizer’ are up 170%.
Screen Protectors

This 3-pack includes case-friendly tempered glass screen protectors and features scratch resistance for everyday durability. Enjoy easy installation and HD clarity for a seamless screen experience – without sacrificing protection.

  • +118% increase in revenue
  • Searches for ‘cell phone gadgets’ are up 98%.
Christmas Tree Storage

This set fits artificial trees up to 9 ft and includes two garland bags for lights and ornaments. Durable material, dual zippers, and comfy handles make post-holiday packing a breeze. Label contents with the clear card slot and choose from festive colors to match your décor.

  • +723% increase in revenue
  • Searches for ‘tree bags for storage’ are up 527%.
LED Light Strips

Transform your space with vibrant lighting! Tenmiro’s 32.8ft LED strip lights dance to music with color changes controlled by the 40-key remote. The powerful LEDs cast a bright glow, perfect for rooms, bedrooms, TVs, or parties.

  • +189% increase in revenue
  • Searches for ‘led lights for bedroom’ are up 110%.

Boost your workday wellness with Sunny Health & Fitness’s under-desk treadmill! The slim design fits discreetly beneath your desk, letting you walk or run while you work. A powerful motor, remote control, safety features, and energy-efficient operation make it a convenient workout companion.

  • +100% increase in revenue
  • Searches for ‘walking pad foldable treadmill’ are up 227%.

Say goodbye to harsh, dry winter air! With its whisper-quiet operation, this product keeps small rooms (up to 175 sq ft) comfortably humidified for up to 10 hours. Customize comfort with two mist settings and an optional night light for late-night visibility.

  • +551% increase in revenue
  • Searches for ‘night light humidifier’ are up 69%.
Water Bottles

Owala’s FreeSip boasts double-wall insulation that keeps drinks icy cold for 24 hours, perfect for on-the-go hydration. Sip upright with the built-in straw or swig from the wide mouth. The convenient push-button lid with lock keeps the spout clean, while the anti-slip silicone sleeve safeguards against dents and scratches.

  • +535% increase in revenue
  • Searches for ‘owala accessories’ are up 107%.
Acrylic Calendars

Stay on top of your schedule in style with this acrylic magnetic calendar! This sleek, clear calendar sticks effortlessly to your fridge thanks to powerful magnets, keeping important dates and reminders always in sight.

  • +922% increase in revenue
  • Searches for ‘calendars’ are up 150%.
Hair Oil

Nourish and strengthen your hair with Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil! This nutrient-rich blend, infused with rosemary and mint essential oils, is formulated to boost hair growth, prevent breakage, and add shine to all hair types and textures.

  • +109% increase in revenue
  • Searches for ‘hair oil’ are up 116%.
Robot Vacuums

Conquer dust bunnies and ditch the broom with the Lefant Robot Vacuum Cleaner! This powerful little robot packs a punch with 2200Pa of suction, easily tackling dirt, debris, and pet hair from carpets and hard floors.

  • +767% increase in revenue
  • Searches for ‘robot vacuums’ are up 72%.
Wireless Microphones

Ditch the desk chain and boost your work-from-home audio with these wireless microphones! This cordless wonder clips discreetly to your shirt, freeing you to move and groove while delivering crystal-clear audio for calls, conferences, and recordings.

  • +100% increase in revenue
  • Searches for ‘wireless microphones’ are up 99%.


Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition. 

Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period from December 9, 2023, to January 8, 2024.

For specific data or product insights that aren’t listed here, please contact us at [email protected].

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