Amazon Seller Central Basics

How to Get Setup in Amazon Seller Central and Start Making Money

Thanks to Amazon, it’s never been easier to become an online retailer. Just in the US alone, Amazon offers up nearly 2.5 billion customers every month. They’ve spent over twenty years building market trust, which means your products sell fast. And thanks to helpful services like Fulfillment-by-Amazon (FBA) and Amazon Seller Central, you can almost run your entire business on auto pilot!

This guide specifically details Amazon Seller Central, what it is and how you can get started with Amazon. Additionally, I’ll show you cool ways to find products to sell on Amazon, what it means to sell on Amazon as an individual seller (instead of as a business seller), what it costs to sell on Amazon, and whether it’s better to sell on Ebay or Amazon.

Table of Contents

  1. What is Amazon Seller Central?
  2. How can I sell my stuff on Amazon?
  3. Where do I find products to sell through Amazon Seller Central?
  4. Can I sell on Amazon as an individual seller?
  5. Is it better to sell on Ebay or Amazon?
  6. What is FBA?
  7. Additional resources.


This is what Amazon Seller Central looks like when you log in.
This is what Amazon Seller Central looks like when you log in.


What is Amazon Seller Central?

Amazon Seller Central is the backend tool for Amazon individual sellers and business sellers to list products and monitor their profits on Amazon. The easiest way to connect to Amazon Seller Central is by simply going to

To sell on Amazon, you will need to have an Amazon Seller Central account registered. Fortunately, we have a nifty guide that you can read which will help you go through the process of setting up an Amazon seller account.

How to Register an Account with Amazon Seller Central Check out this list: Amazon Seller Registration: A Step-by-Step Guide to Getting Started

How can I sell my stuff on Amazon?

You can sell nearly anything you want through Amazon Seller Central. After all, Amazon has a catalog with millions of products. Some of those products are brand new products from huge brand names. And others are used products, collectibles, and handcrafted items. Amazon shoppers can buy anything from digital books, to video games, to even kayaks.

The easiest way to get started if you want to sell your stuff on Amazon, is to sell items that you have lying around the house you no longer need. In fact, this is how a lot of sellers get started as Amazon sellers. You can sell used books, old collectibles, and even electronics you no longer need.

Furthermore, not only can you sell your products through Amazon Seller Central as a seller, but you can also trade in unwanted products and earn credit through Amazon Trade-in.

Looking for more ways to make money on Amazon? Check out this list: 25 Legitimate Ways to Get Money Only Using Amazon

Amazon Seller Central
Private label products are easy to order and fulfill through Amazon FBA

Where do I find products to sell through Amazon Seller Central?

There are many ways to find products to sell on Amazon.

Here’s some of most popular methods of product sourcing:

  1. Retail arbitrage. You buy products in retail stores at a price that’s lower than the lowest available Amazon price and resell it on Amazon. This method tends to involve a lot of work, but very little investment.
  2. Online arbitrage. You buy products on other ecommerce websites that are priced lower than the lowest available price and resell it on Amazon. Similar to retail arbitrage, this method involves a lot of work, but you can do it for relatively cheap.
  3. Wholesaling. Similar to retail or online arbitrage, except you buy bulk, discounted products to resell on Amazon. This is a little easier than retail arbitrage and can end up being very lucrative. However, it is very competitive.
  4. Private label. This is a method of creating your own brand of manufactured products, building a new listing on Amazon, and earning a steady, passive income. While there’s more learning that comes with this method, ultimately it’s less time consuming, far more profitable, and potentially comes with less competition.


How do I do Amazon private label?

Amazon private label might sound difficult, but in fact, it’s pretty easy.

There is a four step process to sell your own branded products on Amazon:

  1. Product research. You find profitable product opportunities on Amazon using product research software like Jungle Scout and/or Extension.
  2. Sourcing. Once you find a good product to sell on Amazon, you’ll want to source the product through a manufacturer resource like
  3. Create a listing. After you’ve placed an order for your product and it’s being manufactured, you’ll want to build a brand new Amazon product listing through Amazon Seller Central.
  4. Launch your product. Once your product hits an Amazon Fulfillment Center, you start giving away promotions and advertising your product.


How much money can I make with Amazon private label?

Amazon private label is incredibly lucrative. Consider these metrics:

  • On average, a good, thoroughly-researched private label product opportunity should sell between 250-300 units per month.
  • Each sold unit, after subtracting Amazon fees, advertising costs, and the actual cost of the product, should earn $8-$15 per sold item in profit.
  • That means that the average Amazon private label product should earn $2,000 – $4,500 per month.

Imagine what your life could be like with an extra $2,000? Or an extra $4,500? And that’s just one product. As of this writing, I have over 200 SKUs on Amazon, 40 of which are private label products. And that’s my side gig!

If you’re interested in learning how to get started with Amazon private label, view our free course with the button below.


Can I sell on Amazon as an individual seller?

Yes, you can sell products through Amazon Seller Central as an individual seller. You don’t have to have a business set up. Now, you’ll still have to file taxes like you normally would, but you can do it all through your own social security number or other accepted identification number.

There are two basic types of Amazon sellers. First, there are individual sellers. Individual sellers are Amazon sellers who sell products on Amazon more as a hobby than a true side gig or profession. Generally, individual sellers will sell less than 40 products per month. Then, there’s professional sellers. Professional sellers are Amazon sellers who sell products professionally. Usually these are private label sellers or wholesalers who are selling more than 40 products per month.


How much does it cost to be an individual seller on Amazon?

As an individual seller, there is no upfront cost to sell on Amazon. You simply need to register. However, when you make a sale, in addition to the normal Amazon selling fees, you will also pay a $1.00 flat fee. On the other hand, as a professional seller, you pay $40 per month for the right to be a professional seller. However, there is no $1.00 flat fee. That’s why if you plan on selling 40+ products per month, you should probably consider becoming a professional seller.


Is it better to sell on Ebay or Amazon?

While both Amazon and Ebay have distinct advantages, in my experience, Amazon is far more lucrative. After all, if you’re a private label seller on Amazon, you have to potential to make over $2,000 with just a single product. Additionally, Amazon has other advantages, such as a much larger shopper base (more than double Ebay’s), high conversion rates, the ability to jump on existing listings and a lot more.

Additionally, Amazon has Amazon FBA which makes selling on Amazon far easier.

Amazon seller
One of Amazon’s million acre fulfillment centers.

What is Amazon FBA?

Amazon FBA stands for fulfillment-by-Amazon. It is a service Amazon offers to help sellers store inventory, pick, pack, and ship inventory in their fulfillment center network. Furthermore, this is all for a very small cost. In fact, the actual cost to store and ship items through Amazon’s FBA network tends to be much less than the cost to ship a product yourself since Amazon has extremely low shipment rates.

Additionally, all of the products which you sell through Amazon FBA come with the Prime badge. That means that your products get all the advantages of Prime, including 2-3 day shipping, higher conversion rates, and a better chance of being seen on the product pages.


Additional resources:

Finally, if you want to learn more about selling your own products through Amazon Seller Central and making a massive passive income, check out these additional resources.

So, if you’re ready to take the leap and start doing product research, check out Jungle Scout — an all-in-one platform for selling on Amazon — and our awesome Niche Hunter feature.



7 comments on “How to Get Setup in Amazon Seller Central and Start Making Money

  1. Hi Kym,

    thank you for all this great informative stuff and blog posts!
    I wanted to ask you how long, or how many orders should I do before I mange to break even ?
    In your experience is it reasonable to expect to break even with the first order of a product for a new seller ?

  2. Hello Greg!
    Im digging into selling on Amazon FBA USA as PL. Recently I have faced with massive confusion about obtaining UPS barcodes. As a new seller i would better to buy it directly from GS1 in order not get into trouble with Amazon. However, i don’t have my own company, and wish for a start to sell as individual. As far as i understood for GS1 barcodes can be bought just by companies.
    So, this made me confused, is it still possible to sell on Amazon as individual and meet it’s policy about UPS?

    1. Hey Valeria,

      I could be wrong but I am sure you can get set up on GS1 as a sole proprietor as well as a business entity.

      The legitimate GS1 GTIN / UPC code policy has been in effect for quite some time now but only recently has Amazon started enforcing it. We’d advise new sellers to go with GS1 at this time.

      Many thanks,

  3. Hi Greg,

    I have a product already packaged inside box, each parts have its plastic bag. Now, I just learned plastic bag need to have warning label for suffocation.

    I not sure what I need to do? open them again, and labels them? please give your thoughts.

    thanks a lot,

Leave a Reply

Your email address will not be published. Required fields are marked *