How to Create an Amazon Seller Account in 2020

Sharing is caring!

As Amazon continues to grow, opportunities to build an e-commerce business by selling on the site grow as well. 

However, if you want to take advantage of the enormous opportunity Amazon represents, you must first go through the Amazon seller registration process.

So, to make sure your account is verified (giving you the chance to build a successful Amazon business), we’ll walk you through the updated process. 

This is what we’ll cover:


How to start an Amazon business

What’s great about Amazon is that there’s no one way to start an Amazon business. From the business model you choose to the products you decide to sell, there are many ways to succeed on the platform.

However, the steps required to get up and running on Amazon remain the same, regardless of the type of business model and product you choose. 

1. First, start by deciding which business model you want to use
  • Private Label: Private label is the process of a retailer rebranding/renaming a product that is already being manufactured on their own brand or label.
  • Wholesale: Wholesaling is the practice of purchasing low-cost or discounted goods in bulk in order to sell as individual units in a retail marketplace.
  • Online and/or Retail Arbitrage: Arbitrage is a method of finding low-cost or discount goods in brick-and-mortar retail stores (or on e-commerce sites) in order to resell them online.
  • Dropshipping: Dropshipping is a business model where an Amazon seller does not keep their own product inventory, but instead, transfers their customers’ orders directly to the manufacturer or supplier.
  • Handmade: Amazon’s handmade sellers are people who create their own products to (“by hand”) to sell on the Amazon marketplace. Examples include jewelry, accessories, home decor, and more.
2. After you’ve landed on a business model, it’s time to decide which fulfillment method you’ll use

There are pros and cons for both methods, so make sure you look closely at both to determine which one will work best for your business.

3. Next, consider the product(s) you’re going to sell

If you have a product (say, you create your own handcrafted items), you may  be ready to go, but you should still follow this step to validate that your product will have sufficient demand on Amazon.To help you find products to sell that are high in demand, but low in competition, make sure you use a tool like Jungle Scout.

4. Once you’ve found a product, apply to become an Amazon seller

More details on how to complete the Amazon seller registration process in the next section.

5. Then, when Amazon has verified your information and your application has been approved, start sourcing your product(s)

If you’ve chosen to sell private label, you can find a manufacturer to create your product by using Jungle Scout’s Supplier Database or Alibaba.

6. Finally, create your product listing

And once you create your listing, you can grow your Amazon sales from there!

Back to Top


How to create a seller account on Amazon

Once you’ve figured out what you plan on selling on Amazon, you’ll need to go through the Amazon seller registration process, which is really quite simple.

1. Go to

Amazon seller registration: homepage

2. Scroll down the page, below the heading “Become an Amazon seller”

On the right side, look for the ‘See Pricing -→’ link (below the ‘Make Money’ header) and click it. 

Note: If you click on the orange ‘Sign up’ button, you’ll immediately be taken to the registration page for a professional seller. The ‘See pricing’ link, on the other hand, shows you the difference between the individual and professional accounts, and allows you to choose which registration you want.

3. Choose between and individual or professional seller account

When it comes to Amazon’s seller plans, you have two options: professional and individual.

If you’re going to sell more than 40 products per month, then signing up as a ‘professional’ is your best bet. Even if you’re selling as a hobby and don’t consider yourself to be a professional, this plan will help you save money. 

But, if you’re planning to sell on a smaller scale (ie. fewer than 40 units per month), select the individual plan.

4. Enter your email and select ‘Create a New Account’

Once you’ve chosen the seller plan that is right for you, the following window will appear where you’ll be asked to enter in your email address and a password (of your choosing) for your seller account.

When you’re done, click the ‘Next’ button.

This will take you to a second screen asking you to enter in a one-time password (OTP) generated by Amazon, which will be sent to the email address you provided in the previous screen. This is Amazon’s way of verifying the email you entered.

Amazon seller registration: verify email screen

After you’ve added that OTP to its corresponding field, click the ‘Create your Amazon account’ button.

5. Choose your ‘Business location’ and ‘Business type’

The next step in the Amazon seller registration process is to share the following information:

  • Your business location: This is the country in which  your business is located. It’s extremely important that this is accurate, as Amazon will be verifying it (see step 10).
  • Your business type: You’ll be able to choose your business entity from the following options (most fall into the ‘Privately-owned’ category):
    • State-owned business
    • Publicly-owned business
    • Privately-owned business
    • Charity
    • None, I am an individual
  • Your full name: Make sure you enter your first, middle, and last names.


Then, click the ‘Agree and continue’ button.

6. Enter your personal information

From there, you’ll be asked to provide Amazon with a number of personal details. This includes a form of identification (either your passport number or your driver’s license).

You may also be required to give them your phone number. Again, this is for verification purposes.

Amazon seller registration: personal information page

When everything has been entered, click on ‘Next’ at the bottom of the screen.

7. Choose your marketplace(s)

Once you’ve completed the ‘Individual Information’ section, check the box below the marketplace(s) — this refers to the location of an Amazon store (eg.,, etc.) —  in which you’d like to sell, and then click ‘next’.

8. Enter your billing information

Another way Amazon is now verifying a potential seller’s identity is to make sure their credit card information is valid. 

So, after you’ve chosen your marketplace(s), you’ll be asked to enter in the number and expiration date of one of your credit cards, as well as the name that appears on that card.

When you’re done, click ‘Next’ at the bottom of the page. 

9. Add the information for your product(s) and Amazon store

After you supply your credit card information and it has been validated, you’ll be asked a few questions about your Amazon store and the products you plan to sell.

To move onto the next phase of the Amazon seller registration process, you’ll need to answer the following:

  • The name of your Amazon store
  • Whether or not you have UPC codes for your product(s)
  • If you are the manufacturer and/or brand owner of the product(s) you’re selling
  • If you have a registered trademark for your product(s)

Amazon seller registration: store information

Click the ‘Next’ button after you’ve provided the answers to those questions. 

10. Address validation

Lastly, when you’ve completed all of the other steps in the verification process, you’ll be asked to confirm the business address you provided in step six (the ‘Personal Information’ screen). 

After clicking on the ‘Confirm’ button — if the address displayed is correct, that is — a new screen will appear. It explains that you will receive a postcard at that address, along with a verification code. 

Then, when you receive the card, enter the code provided into the ‘Enter code below’ field and click ‘Next’ to finish the verification process.

Once you’re verified, you’re in!

To be on the safe side, we recommend setting up 2-step verification on your account (for increased security). But, once your identity and business information has been verified, all you need to do to get started is to log into

And this is what your seller account home screen will look like (without any sales yet, of course).

Amazon seller registration: Seller Central homepage

*NOTE: The Amazon seller registration process has recently changed, to aid in its verification of new sellers’ information. 

For this reason, some of the screens and requests you’ll see and/or be required to fulfill during your account creation could differ from those outlined above. 

And to make sure you have all of the documents you might need for verification, we strongly recommend you read our “Amazon Seller Verification in 2020” article.

Back to Top


How much does it cost to sell on Amazon?

What’s great about selling on Amazon is that you can get started without spending any money

However, if you’re planning to use the private label business model there are costs involved in order to purchase your inventory before you sell it (at a higher price). But, it may not be as expensive as you might think. 

In fact, according to a Jungle Scout survey of more than 1,000 Amazon sellers, 17% started their businesses with less than $500 — though the average reported cost is $3,836.

Plus, regardless of your chosen fulfillment method, there will be some fees associated with your seller account. 

What are Amazon’s fees?

Here are a few of the Amazon fees that you may be required to pay:

  • Amazon referral fees: This is the fee that Amazon takes as a commission for selling on its platform. It varies from category to category, but ranges between 12-40%. Most products have a 15% referral fee.
  • Individual seller fee: This is a flat $0.99 added to each sale you make on top of the referral fee. But, sellers only have to pay this per-item fee if they’ve opted for an individual seller account, rather than a professional plan.
  • FBA fees: If you use Amazon’s FBA program, you’ll have to cover the shipping and handling costs for Amazon. This usually works out to roughly $3.00 for small items weighing no more than a pound. The fees go up as the items get heavier or larger.
  • Other Amazon fees: You may also have long-term inventory storage fees (if you use Amazon FBA), media fees (if selling books, DVDs, etc), and advertising costs.

Back to Top


What else should you know before selling on Amazon?

Here are a few more Amazon-selling basics that you should know.

Amazon’s Best Sellers Rank (BSR)

Amazon organizes all of its products by giving each a Best Sellers Rank (BSR); the more popular an item (and the more sales it makes), the higher the BSR. 

In addition, departments (also called parent categories) on Amazon have their own taxonomy of BSRs, as do their sub-categories.

Selling on Amazon Prime

If you’re using Amazon’s FBA program, and you have enough inventory to spread around through its fulfillment network, then your product will qualify for Amazon Prime

Selling Prime is key to being successful on Amazon as it means your products will be shipped to customers within 2-3 days. 

Plus, you get the “Amazon Prime” badge on your listing, which means you’ll have a better chance of selling your product. Customers love fast shipping.

But if you’re selling FBM, you can still sell Prime as a Merchant Fulfilled Network seller. To do so, however, you’ll have to apply to Amazon’s Seller Fulfilled Prime program.

Training for new Amazon sellers

Here at Jungle Scout, we know that learning everything you need to know about selling on Amazon can be  overwhelming. So, to help you ramp up more quickly, we have an extensive library of free resources.

In addition, if you already have a Jungle Scout subscription, you have access to our members-only Academy. It has video lessons for both beginners and advanced sellers alike. 

Back to Top



Now that you know how easy it is to go through the Amazon seller registration process (and start an Amazon business), don’t waste any more time. 

Start your selling journey today!


If you have any questions or want to know a little bit more about how to start an Amazon business, please feel free to leave a comment below.

Sharing is caring!

168 comments on “How to Create an Amazon Seller Account in 2020

    I have already registered to become a
    Professional Seller on Amazon (FBA)
    Everything has been approved.
    However I do not know ..what Steps I need to take no as far as attaining a Supplier and my Legal Responsibility as a Seller on Amazon..
    There is so many videos it really is a
    Jungle Out Here..NO PUN INTENDED!
    Could you please help me…
    Thanks God Blessings

    1. Hi Robbie,

      Thanks for the comment! We understand how overwhelming it can be to start selling on Amazon!

      I suggest going through our blog section as well as our Youtube channel as we have tons of free resources that can help you get started. It can be tempting to hop around from video to video but just stayed focused and learn as much as you can.

      We have tons of content on private label, how to find suppliers and even posts on how to get started reselling products using retail arbitrage.

  2. about terminated account? I tried to registered but appear is my account is terminated even i didnt yet open account for seller.

    1. Hi Aja,

      That is great you are starting at such a young age! The account will need to be in your parent’s name or someone who is 18 or older.

  3. Need guidance on the following when trying to sign up for AMZ account.

    1. After submitting my passport (pdf copy) n ccard statement (pdf copy) rcvd an email from Amazon Seller Support to provide another bank/ ccard statement to show
    – name
    – billing address
    – bank information
    – issue date

    as Amz Seller Support unable to verify the previous statement.

    2. After re-submit the ccard statement (Different bank statement) was requested by the seller central to re-submit my identity documents again which i did.

    3. After downloaded the document, seller central suggested to change my name.

    Fyi my name in both the documents that was submitted read as
    First Middle Last
    Name : AAA BBB CCC

    But seller central suggested my name to be
    First Middle Last
    Name : BBB CCC AAA

    Should I follow as per suggested by the seller central ?

    My worry is that once i change as per seller central suggestion, will i have problem later as my name (sequence) in all my documents is not the same as per suggested by seller central.

    Would appreciate any comment/ suggestion.


    1. Hi Koh,

      I am confused as to why Amazon would suggest that. I would keep your name as it legally is because it may cause some issues down the line.

  4. HI
    I HAVE COMPANY LLc my bank statement company name and bill my name .amazon say confirm proof the address .
    plz can you help me.

    1. Hi Bilal,

      Not sure I understand your question. You will need to provide Amazon with everything they’re requesting, including proof of address.

  5. This has just turned into a total nightmare for me – worst case scenario

    I signed up yesterday from New Zealand. Sent my passport & bank letter verification. Got a reply saying it would take 1-2 days. That was the first sign of trouble. I then looked on line and many people are complaining of weeks & months delay.

    Got up late today & hooray there was my account activation email. I logged in and had a look around.

    Hey Presto in just 3 minutes of use they suspended & deactivated my account. To make it infinitely worse they billed me $70 NZD for the account I am blocked fro using.

    Now they want a utility bill. I can not provide one as everything is covered in my rent which I pay electronically. I can not communicate with anybody as they have suspended my account.

    It is utterly disgustingy BAD. What a bad experience.

  6. besides registering or incorpartaing an LLC; do you also need to DBA an actual “store name:” (i.e., store llc dba store essentials)?

    thank you

    1. Hi Christine,

      If you are referring to your Amazon storefront name, no, you don’t need a DBA. You can make your storefront name whatever you would like.

    1. Hello,

      Where are your goods located? Once you create an Amazon seller account, you will be able to create your shipments to an FBA warehouse. You will need to place an FNSKU sticker on each one of your units. The FNSKU barcode is how Amazon will identify your products once they are received.

  7. Hi, I am a Korean citizen living in America. I don’t have drive license, but I have a validate passport issued by Korean government. In this case, is it possible to create an Amazon seller account?

  8. Hi,

    So in 2020 August this process is different now. I need an additional document “bank account statement”. I see online that people are creating bank business account seperately from personal; I am wondering if it has to be a business account or can it still be a personal? Or is it highly recommended to keep it a business account? Thanks.

  9. Very well presented crash course on how to start selling on Amazon. I did not know the application process was so rigorous. Yet, I now see why I was so well protected as a buyer. I will endeavour to serve my customers as well I have been as a buyer.

  10. Which business type is suitable for dropshipper and what is the procedure to signup on LLC details.
    Hope you will guide me.

  11. Hi ,
    I am a Amazon business customer and a manufactures of cosmetics , our company is over 50 years old and sells in Chain stores nation wide. I have provided Amazon EVERY bit if information needed to open a sellers account and keep getting feedback from them says “documents incomplete” which I know are 100% complete. First they said my drivers license needs to be sent which I did the first time, then I called and they said you need to upload a passport, then the latest they said is my bank statements needed to be uploaded again and they now came back with my bank statements were cut off and unreadable…sounds to me they are making any excuse to slow the signup of new sellers since a business associate has been receiving the same type of excuses on his application, any suggestions?

  12. I’m interested to start amazon seller sales sarvice business in hyderabad. Telangana .500013.india.please give me suggestion.tq

  13. Thank you for your great caring.
    Please guide me these dilemmas:
    1. My sister is in US and i’m in Vietnam. Can i register the Amazon seller account for my sister from far bc she has no idea about that.
    2. She has a job already in US. Does she have to pay tax after 15% each transaction and monthly fee for Amazon?

    I also register an Amazon seller account for myself and i go for it right now.
    I’m confuse about tax identify information. I’m from Vietnam. Could you please walk me through this by guiding me how to fulfill this requirement from Amazon?

    Once again thank you so much for your kind and nice job.

    1. Hi Hong,

      You can register the account under your sister’s name and information. Yes, if you are selling and located in the US, you will need to pay tax on the income you earn.

      Do you want to sell on the US marketplace from Vietnam? I suggest consulting with a tax professional to help you figure out what you need to pay tax on.

  14. Hello,

    Thank you for this informative article. As I write this, is all of the information still accurate for new Amazon sellers in the USA marketplace (July 2020)? I have heard (once) that, in addition to the required documents (national ID/passport, bank statement, credit card), you also need to submit a utility bill under your name? Do you have any information on this? It’s quite difficult to confirm this online before actually opening a seller account first. Appreciate your help!

  15. I am an International student at Canada and I am from Bangladesh. I can work upto 20 hours in a week during school. But I can be a self-employed according to Canadian immigration law. Can I start selling on amazon though I am not a Canadian citizen?

  16. I want to create an account on amazon for selling readymade garment so pls tell me how can I do it and how can I list my products

    1. Hi Mahima,

      Is your product handmade by you? If so, you can list your products on Amazon Handmade.

      If you need help setting up your account, just follow this guide!

  17. I’m not from one of the countries listed to become an Amazon Seller…
    Does that mean I can’t sell on Amazon?

  18. Number 6 enter your personal information:
    Country of citizenship shows but doesn’t list my birth country. Don’t know what to do here, seller support asked me to register with a new email and choose professional plan, after which I should choose ‘what if my country is not listed’ but this took me to different registration page that didn’t ask for important info such as country or my company number. I have proceeded but I’m nervous about completing registration as I don’t kno w how the account will be treated. Any help will be approached.

    1. HI Rach,

      Complete the registration and if there are any issues, inform seller support that you were just following the instructions of the registration process.

  19. Since January 2020 I have tried to open a Seller Central Account on Amazon Mexico, which apparently works in the USA also, and unfortunatelly it has not worked out well.

    I have a Book brand ment for the Mexican Market and LATAM Market in the USA. These books are fill-in books, with graphics and questions, so that Mexican families or LATAM families can record their best memories of their loved family members.
    My goal is to reach people through Amazon to sell these books and to grow our brand penetration in these markets.

    I would appreciate very much to get help on the following:

    1) Fixing my opening account process in Amazon. This has being very difficult, first because this is my first time trying to do this, and second because the help I got in Amazon has being very limited. I already know I need to upload my Company´s information, and I am not able to do this for some unknown reason. During my first attempts, I was able to upload some files, but then Amazon required me to upload more files, and this was not possible and at this point I am not able to access my account.

    2) Based on what I have already described, and on our goal at the company, please let me know in which other areas you could help us to grow. Please keep in mind this is a very small company. It seems as if you have experience helping companies like the one I have to be succesful in Amazon.

    Thank you very much,

    Nuria Conde
    Cuentame Corazon

    1. Hu Nuria,

      I am sorry you are having trouble setting up your seller account! Amazon has not given you any more information or a reason why you cannot access the account?

      I am not sure how to help without knowing some more information about any error messages or messages from Amazon you are receiving.

      Please provide me with some more information about your troubles so I can try to help!

      – Brian

  20. Do we create the seller account under our personal amazon account? The one we use as shoppers or do we create a whole new email for selling purposes?

    1. Hi Crystal,

      You can create your seller account using the same email as your personal buyer account or with a separate business email.

    1. Hi Saman,

      You will need to add the credit card holder’s name when entering the credit card information.


  21. Dear Tram,
    Can I open account from Hong Kong ? Also can you please provide the list of countries which are allowed by Amazon to open account ?
    Kind regards,

  22. I have tried to sign up 3x in past 9 months. Amazon supplies little to no explanation of what the issue is. It just shows the same tired message: “Your Amazon seller account has been deactivated in accordance with section 3 of Amazon’s Business Solutions Agreement” Then when you google that phrase an Amazon pop up shows a little more detail of the problem is. Often a hyper-critical detail. I address it.. then NOTHING CHANGES. Just more suspensions. Im stuck in a loop. (this last time my User Name wasn’t the same as my Name in the account… Name is optional.. but I didnt put a name there… the AI system did… then it stated that it had corrected it… so was I supposed to change something??? or just resubmit appeal? why put me through that at all?) I even got the postcard with the code. Isn’t that enough? EBay had me selling in minutes… So these security measures are ridiculous. I would love some answers as to why Amazon is so dysfunctional and incompetent in it’s on-boarding procedures. From my last 2 times.. I know what happens.. no one responds to my questions in Seller Central or if they do answer they can’t detail the solutions since its just a “copy and paste” respond center who is clueless to actual user experience. Then that account becomes deactivated for good with absolutely no explanation. Its a shame since Im killing it on Ebay.. Meanwhile I have a friend who signed up years ago.. who has NO IDEA what he is doing and he’s making little to no money?? Amazon is just shooting themselves in the foot.

  23. Hi Dove,

    i have limited company in UK, Can i work in US Amazon on the basis of UK company?, Like amazon account, bank account etc

    Can i open bank account in US on the basis of UK company please guide.

  24. I have an existing Amazon personal buyer account already under one email address. I want to set up a
    professional seller account through my company , should I do it under another email account to keep them separate? Or can I use the previous email that Amazon has on file?


    1. Hi Moe,

      Thanks for the question!

      You can create your seller account using a different email or use the same email as your buyer account.


  25. There are lot of things I need to know, is Amazon going to produce stickers for one product ? Intern of selling natural skin and hair product . Tell me more about amazon please

  26. Hi JungleScout,

    I am Kevin based in Singapore who would like to become a Amazon seller. Following are some of my queries before I going to start my Amazon seller carrer:

    – Do I need to create logo for selling in Amazon?
    – My marketplace in US but my address for validation is in Singapore, is there any problem?
    – Understand that UPC codes is a bar code, do I really need that? What if I haven’t find a product to sell, but I going to register for seller account, when I click no for UPC code, any impact?
    – Should I create Amazon seller account first? Or should I liaise with supplier first?
    – Amazon storage fee is included inside of FBA fee? Or separate cost? After 365 days, Amazon will charge monthly storage fee?
    – What if after one year, I can’t sell the product any, can I dispose my products? Instead of paying the monthly storage fee to Amazon. Or can I ship back to me?
    – Will my product auto enroll to Amazon prime program? Or is there any requirement?
    – Do I need to pay Amazon advertising fee to promote my item to the top list? Or do they have this option?

    Thank you.

    1. Hi Kevin,

      Thanks for your questions. I will do my best to answer all of them.

      – No, you don’t
      – No, you can sell internationally. Please use this post as a reference:
      – You can apply for a GTIN exemption if your product does not have a UPC
      – Begin contacting suppliers but work on setting up your account as soon as possible because it does take a while now to verify all your info
      – Yes, storage fees are separate from FBA fees. See here:
      – You can choose to have Amazon destroy the product or they can ship it back to you for a fee
      – If you send your product into an FBA warehouse, it will automatically be prime eligible
      – You don’t have to advertise but it is recommended for new products so it can be seen by customers

      I hope this helps!


  27. Hi, i like to know what Bank information i have to collect to register as an individual in . I live in canada .
    For a monthly fee i know it has to be Credit card information . But for direct deposit I need to know what exactly do i have to provide . Can yoi please send me a sample.

  28. Can you please advise on whether Amazon prohibits/discriminates anyone from opening a seller account based on their country of birth regardless of whether they are a citizen of an allowed country? At the moment the drop down menu on registration only has a limited amount of countries you have to be born in to register regardless of whether what citizenship you are. I can not even skip that section since it is required. Is one’s Amazon fate sealed at place of birth or is there a way around this :)I have reached out to amazon but have been not received any response despite sending several messages, Please advise. Thank you.

    1. I forgot to add I am a Canadian citizen but was not born here. My country of birth is not listen in the limited list under Amazon’s “country of birth” in the individual registration section.

    2. Hi,

      It should not matter where you place of birth was. Only where you currently reside. Have you heard back from them yet?

  29. Hi guys
    I have a question! What if my LLC address is different from my actually living address? and if Amazon ever ask me proving utility bills which one should I use? Thanks!

    1. If your country isn’t listed in the ‘Business Location’ dropdown, then it’s likely that it isn’t one that Amazon accepts for registration. You can double check that here:

      But, if it’s not on that list either, then there’s nothing that can be done. Even if there was a way around the rule, and you were able to sell on the site from a country not on the list, there’s an extremely good chance Amazon will shut your listing down and ban you from the platform.

      I’m so sorry about that, Abogu.

  30. Hello.
    I want to inquire whether the requirement for tax information is optional or compulsory.
    Thank you for your anticipated reply.

    1. Hi Eboh! Thanks for reaching out about this as the requirement to provide Amazon your tax information is compulsory. To get a clear picture of how tax collection works on Amazon, we recommend reading Amazon’s “Marketplace Tax Collection FAQ“.

      I hope this helps. 🙂



  32. Dear Sir,
    I would like to ask that after i sign up as professional Seller which already charge 39.99, does it have anymore fee charge for document processing fee for this registration before approval as Amazon Seller? . I live in Cambodia, if i send the product from here to USA, so how can i process it to Amazon inventory warehouse to keep my product, can you advice detailed.

    Highly appreciated for your respond.

    1. Hi Dara,

      There are no document processing fees. There will be FBA fees and other selling fees associated with selling on Amazon. You will need to create a shipment in your seller account and in there it will tell you which warehouses your inventory will be sent to.

  33. Hi, I am a foreigner and would like to set up a LLC for trading in Amazon. I have a SSN already as I lived in US for a few years long time ago. I will hire a registered agent in US for the LLC setup, but all my bank statements and utilities bills are local address. Therefore, just wonder if I can still use the LLC to open the Amazon account, as I won’t be able to provide address proof in US for the account opening requirement, or there’s no point for me to set up the LLC?

    1. Hey Cory! So glad you got in touch, as you don’t need an LLC in order to start selling on Amazon. Instead, since you don’t have proof of an address in the US, you can set up your business as a sole proprietorship.I hope this helps, and good luck with your business!

  34. The popped up window says to sign up as a professional “account” seller even though I hit (Individual seller) button. And there is no other way I can do anything to the window, it’s solid. I cannot change it.

    1. Good question!

      If you scroll down the page, there should be a link that reads “how to sell as an individual seller.” That will help you circumvent the professional seller account.

  35. Hello! A fraudster, used my personal data and created an Amazon seller account for himself. My question is, will this work? Amazon tech support doesn’t tell me anything clearly. Have you encountered this?

    1. Hey Darina,

      Interesting issue. Did you contact seller support with information? Right now, they might be a little behind due to the coronavirus threat, so they may be slow to get back to you.

  36. Hi Dave,

    My business partner and I are new in the Amazon Business. We are LLC and registered as a Professional Account about 2 months ago and our business is doing fine until now. However, we realized that we do not want to work together anymore but both of us want to keep working with Amazon. What should we do? Is it possible that one of us keep this first account and the other open a new one? Should we inform Amazon first? Do you think we should close this LLC and open 2 new ones?


    1. Danyela,

      Hey! Sorry to hear that it didn’t work out between you and your business partner. Make sure that the paperwork is line with the first LLC and yes, it’s probably a good idea to contact Amazon. Then, whoever isn’t part of the first LLC should start their own LLC or other business with Amazon. Just communicate with Amazon and you should be in good shape.

      Hope that’s helpful!

  37. Do you have to show Credit Card, Utility Bill and Bank Account account numbers on the documents they require to be submitted when applying for an Amazon Seller Account?

  38. Thank you for this article! I do have general questions as I am looking to become an Amazon FBA seller and currently reading through various forums:

    1. I am planning on registering my LLC and setting up a business bank account with the LLC’s name. I’ve read that for Amazon’s verification, a utility bill is needed in the name of the registered entity. So my question is, will a utility bill that has my personal name on it (not the LLCs name) be sufficient? Or does a utility bill have to have the LLCs name on it?

    2. Can the utility bill have both my name and my husband’s name on it or mine alone?

    3. The credit card I plan on using to register is a personal one as I don’t have a business credit card as of yet. Will this be okay?

    1. Hi Kimberly,

      Glad to see you joining in on all the fun!

      1. One with your name should be sufficient. If you are unsure, you can reach out to seller support and ask them. When I started selling on Amazon, I started as a sole proprietor first then switch to LLC later.
      2. It should be fine if it’s both.
      3. It should be fine, although, for the sake of keeping your business separate from your personal finance I recommend waiting until you have a business card.

    1. Hi Mary Jane,

      Good question. Those should all be in Home & Kitchen. If you are unsure, when you’re adding a product to Amazon, type in the type of product that it is and Amazon will automatically suggest the category to place your product in.

  39. Hi Dave

    Thank you so much for sharing good knowledge with us, i have read. my own question here is that, I am not a business owner non have product to sell. I am creative publication student, i have platform and necessary tools to adversities and promote products to their target audience who may need them. (but am not a US resident.) which account should i create?? or how should i get suppler link to my platforms…

    someone should help me??…..

    thanks looking forward to your quick reply…

  40. Hi there,
    I’m in Canada. Do I need to register my Amazon business here in BC, Canada to do the income tax returns?
    I’m just starting off. I’m not aware of the laws behind online businesses.
    Please help me out.
    Thank you

    1. Hi Richu,

      Great questions!

      You might consult with a tax law attorney or do a little hunting online. We don’t want to give you the wrong information as we are not qualified to answer questions of that status.

    1. Hi Nikhil,

      For GST/India, we do not have reliable information on that. You might check with Amazon Seller Central Seller Support to see where you need to register. Sorry I couldn’t be more helpful!

  41. Hey guys, thanks for the info!

    When I register it asks me if I own a brand? I’ll be making custom packaging with a logo/company name (however the company doesn’t exist as an LLC or registered trade mark). So do I check off the box that I own a brand or not?


    1. Hey Ion,

      If you’re registering your brand, you’ll need to have a trademark. If you don’t already have one, then you can use a service like Amazon’s IP accelerator which will file your trademark for you and get you into the program faster.

  42. An outstanding share! I’ve just forwarded this onto a colleague who has been doing a
    little research on this. And he actually bought me lunch simply because I found it for him…
    lol. So let me reword this…. Thanks for the meal!!
    But yeah, thanx for spending some time to discuss this subject here on your site.

  43. Hey Amazon & Jungle Scout Team,

    I am completely new to this and really want to try myself out! I am set an ready to go, got the plan, got the cash….got the jitters! I understand it’s real hard work, but I am so ready for it! Ready to change my life, and my vision of the future! Please get back to me as I really need someone to walk me through it..

    1. Hi Zara,

      Although we cannot personally walk you through each step, our Customer Success team is always on standby to help you out! You can reach out to [email protected] with your specific questions and concerns.

      Good luck!

  44. How does amazon receive my product that I want to sell? Do I send amazon inventory or just one product and they continue to make it? Eg. a book or keychain ect

    1. Hi Charles,

      The biggest difficulty you’ll face is transporting the goods from where you are to Amazon. However, you might consider writing your own books to sell on Amazon, too, which wouldn’t cost you any money. You could publish through Amazon’s Kindle Direct Publishing system.

  45. how do I ship from my country, Trinidad and Tobago-WI, to US or other customers? do I hire a local shipping company to ship to amazon and from there my products is then shipped to customers or do I ship directly? shipping from my country will increase the cost of every product.

    1. Hi Nile,

      You can choose to manufacture your product in another country, like China, and have your products shipped directly to Amazon warehouses in the US. This would certainly be the most cost-effective option instead of shipping from your home country.

      We have several resources on finding suppliers and planning the shipping details.

      I hope those help!

  46. I tried to open an account according to your instructions, but Amazon asked me to verify my identity. I sent them a statement but they emailed me back that they can not verify the document and as a result I am not allowed to sell on Amazon.
    What can I do?

    1. Hi Habib,

      Unfortunately, a credit card is absolutely necessary in order to set up an Amazon seller account. It can’t be a prepaid card or debit card. If it’s possible, check with your bank or research online banks to see if you can be approved.

  47. Hi there I have created new account and it’s suspended immediately after deduction of my fee 39$ … I replied all email which is received from amazon. I can’t understand why my account suspended and what amazon actually need from me… if amazon guide me what they need I can provide everything which they desire.. but I’m very disappointed because I am nit getting any help and any response.. plz help and guide

  48. I am not a business owner but would like to start selling my own brand with Amazon and intend to sell 40 items per month. Hence individual seller should not be an option for me. However, upon registering on the website, I’ve learned that the business type drop down button is limited only to the following categories: privately-owned business, individual, charity, state-owned and publicly listed business. Should I first then register a business before selling on Amazon? Thank you.

    1. Hi Teresa,

      Good question!

      I believe “individual” would be what you filed as. You’d have to put in your SSN for sole proprietor.

      Some states may require that you fill out a do-business-as (DBA), too.

  49. Hey can we use debit mastercard instead of credit card. And if we cant can you suggest me any other platform just like amazon to sale products

  50. Hi Dave! very informative article, but I have some questions about setting up our Amazon US account as International seller outside USA:

    1. if I lived in Indonesia and opened amazon US account, in this case I have set up my LLC and EIN using PO BOX address in USA, in the section point NO.7 on your article input business information which we need to input our business address, what address that I need to input? I think it should be our PO BOX USA address isn’t? since I am doing dropshipping in this case. Regarding the verification process using phone, I will use my Indonesia number to receive the PIN.

    2. In the section “Tax Information Interview”, I will choose non US citizen, after that Amazon will need us to fill the form about our permanent address, in this case, it will be my Indonesia address, isn’t?

    Just confused about the address part that we need to set as International seller especially doing dropshipping, looking forward to hear from you, CMIIW in setting up procedure, thank you 🙂

    1. Hi Juherianto,

      Great questions! And possibly a little out of my league. My recommendation would be to speak directly with one of Amazon’s seller support representatives or to someone who does legal/accounting advice for international sellers in the US.

      There may be one available on our or you might be able to find one somewhere on Google.

      You could also try hitting up our Customer Success team. They usually have pretty good insights on this type of thing.

  51. I have heard that some people set up a separate amazon business account to do buying. How do you set up that type of business account as an individual without licenses etc, since it requires business verification?

    1. Hey Em,

      Great question!

      I personally have two LLCs myself, one for purchasing and one for the retail side. But you won’t have to register the secondary business with Amazon, only the one you use to do through the retail.

  52. I am not a usa resident, after click my own country, the amozon ask me me to sign up for to receive payment. After successfully done in hyperwallet, I cannot click the next step. Why? any remedy to this problem.? thank

  53. Hi,

    I have a question regarding selling tooth brushs that are produced outside USA on while I live in Canada. Are there any restrictions on such a business?

    1. Hi Arsalan!

      Great question!

      You can probably do that no problem, however, toothbrushes, I believe will fall into Health/Beauty category which is a restricted category and requires ungating. I think to ungate H/B you need to supply Amazon with an invoice from your manufacturer to prove that you are a legitimate reseller of that product. If you are the manufacturer, you have to prove and show proper paperwork.

      Hope that’s helpful!

  54. Gr8, thanks ur info. That helps meh to get some info. in this field.
    I’m also beginner in this Amazon vast Jungle. Thanks ur info.

  55. Is it easier to get documents approved on Amazon if you are an individual or professional seller? I am having a hard time getting my documents approved but I have no idea why. I am signed up as a professional right now and am trying to sell used books.

  56. Was this ever answered?

    11.21.2018 AT 2:50 PM
    Great guide Greg!
    Important question: Does Amazon accept seller if Business/LLC address is different from Credit card address? Do bank accounts/credit cards also have to be registered at the official business address?

    Thanks, don’t want to muck up my chances of getting approved!

  57. Hello,

    I have an LLC (filing squared away) but d not want a hard inquiry on my personal name to open a new internationally chargeable credit card. Can I use personal internationally chargeable credit card until I build up business credit?

    Thank you,


  58. Amazon asks you to verify your account like send documents, your passport details and bank statement. Now i have provided this information to get my account activated but they rejected the application saying your bank statement does not show any customer transactions.
    I never been in business I am starting from scratch and uploaded my personal upto date bank statement.
    How do I get round this

  59. Hi, thanks very much for this information. I am a distributor of edible pet treats in the UK and I want to begin selling on Amazon. I will be using FBA and was hoping you have some more information on inventory management under FBA?
    Under FBA is it correct to say that the seller only has to ensure that the amazon warehouse is sufficiently stocked to meet customer orders and that any distribution from the warehouse is left to the amazon distribution function to deal with? How would one ensure the amazon warehouse is sufficiently stocked with inventory and how do you ensure that your stock is held at a number of distribution warehouses across the UK region.

  60. Hi
    I have garments manufacturing unit. And i was making kitchen approns for a client , who export those goods to amazon. Now i want to export direct. How ? Please guide me

  61. Dave,

    When using the Amazon fab program, does Amazon handles defective products return by customers? And, how does it work? One thing that I would not like be part of is having to deal with products cominto me or my home address.

    1. Hey Pedro,

      You have two options. You can either have it sent directly to you or you can have Amazon dispose of it for you. Both have an associated cost.

      Sometimes, though, the “defective” product is nothing more than a dinged up box.

  62. It seems you forgot a liiiiiiiittle detail, amazon now asks for a SS#! (TIN) I just tried to set up a new selling account and I found out that (even to sell a few things) they want “Tax Information”.

    This is what it says:

    If you are a U.S. tax payer, by completing the tax interview in your seller account, you will be providing Amazon the appropriate tax identity in the form of a W-9 or W-8BEN form. For U.S. taxpayers, a Taxpayer Identification Number (TIN) is required by the IRS for the administration of tax laws. In most cases, your TIN is either an Employer Identification Number (EIN) or a Social Security Number (SSN).

    My question is why do they want it now and they did not need it before (same with the credit card)? The way it is going, it would not be surprised if amazon soon will ask for a urine, stool, DNA, etc. sample (and maybe request to have a “chip” implanted to be able to sell).

    I looks I will be an eBay seller after all.

  63. Hi Sir

    Thank you very much for your information. Could you tell me please, Can i change my individual account into pro. after some time?

  64. Great guide Greg!
    Important question: Does Amazon accept seller if Business/LLC address is different from Credit card address? Do bank accounts/credit cards also have to be registered at the official business address?

    Thanks, don’t want to muck up my chances of getting approved!

    1. Fia, Did you ever get an answer to this question regarding LLC entity name and use of personal internationally chargeable credit card? If you would please reply if you have an answer that would be amazing.
      Thank you in advance, Brittany

  65. Hi Dave excellent blog on Amazon thanks for all the ideas shared.

    Im based in India but the tools referred to seemed to be of US origin so how do i use this if i were to start my venture in India

    Hope you have some details for the same

    Thanks a lot in advance


    1. Hey Sowmya,

      The process is still the same as it would be in the US, just a smaller market overall. In my experience, it’s a little harder to profit on Amazon India as most of the items cost very few rupees.

  66. I want to provide a simple solution to distributing a family genealogical book to about 40 family members, 7 of whom live outside the US–England, Holland, Germany, Australia and Israel. There will be a charge for the cost of the book. My concern is the cost of shipping to these non-US addresses. Through any international air carrier, it can run $70-100 per location per book. Do you know if Amazon has a different shipping cost structure?-it can go by ship. I have tried to talk to an Amazon agent, but have not found any department that is willing to explain this. Thanks very much.

    1. Nancy,

      You might ask a logistics company the easiest and most cost-effective way to do this. I’m not sure doing it through Amazon will work.

      DHL might have good rates for foreign carriers.

  67. Please, how if a product has a private label potential? And if there are multiple sellers for the product and how I can know if the product is patented or patent pending without going through the rigours of patent search that I don’t really understand.

  68. if you need to register VAT in Europe, do you have to have an entity?
    can’t decide if i need to register a company or not? (prefer not to in the beginning)

  69. Hello Dave,

    Great and informative blog. I have learn a lot.

    I am planning to start amazon fba selling used books and I have some clarifications below;

    1. Which one do you recommend for a newbie when starting in amazon fba (individual or pro merchant seller)?
    2. As an international seller, Is EIN required if I choose a pro merchant account?
    3. As for the shipping of goods, when do you recommend to use air or sea freight (is it base on weight)?

    Thanks in advance.


    1. 1. Depends on how many you think you’re going to sell. If you’re going to sell 40+, go Pro. Otherwise, stick with individual.
      2. That I’m not sure of. You may contact Amazon direct to see what’s necessary for your country.
      3. For private label, if that’s what you’re talking about, go with whichever is cheapest haha! Sea freight isn’t tough, just requires a bit more prep. And you can outsource with a third party logistics company if you need to.

  70. Yes, I had the same issue trying to get verified ultimately being told that I may not sell on Amazon. I have a LLC in California, business bank account and credit card etc… and without a utility bill no dice. I use a managed mail service for my business location so getting a utility bill (cell doesn’t count) is impossible. The verification group is not transparent or approachable either as they assume you are a fraudulent scammer so there is no one to talk to and the responses are just templated emails with the same request. I spent a lot of time following the Jungle Scout case studies and other resources so this was was a bit upsetting and quite a let down. Jungle Scout is a great company with awesome resources just make sure you do a little research on the Amazon verification process beforehand so you aren’t blindsided. In particular make sure you make the correct decisions on the structuring of your business.

  71. You don’t mention anything about the verification process. This is turning out to be the biggest hassle in setting up an account. You make it look so easy here but it’s been nothing but a headache trying to get our documents verified to set up the account. I wish it was this easy!!

  72. Hi. Thanks for the content.

    Question about the professional Amazon acct.
    It is stated if one wants to to sell over 40 products to opt for the pro account of $39.99 a month. Now does this mean selling 40 different products or SKU’s such as a bigger store if you will, or does this mean 40 sales in general per month of any one item (40 monthly sales in general)?

    1. Hey Kevin,

      Good question. It’s just a math thing.

      Selling individual, you’re charged an extra dollar by Amazon for every sale you make. Doesn’t matter if it’s one or many SKUs. Therefore, if you sell 40 items, you’ll get charged an extra $40 in fees.

      Therefore, it makes sense to sell Pro if you’re going to do more than 40 sales. Otherwise, you’ll end spending more in fees than you really need to.

  73. Thanks so much for this!
    One thing I’m not seeing is how you know the exact address of where to ship to? How does amazon know to expect the packages?

  74. Greg,

    I am new seller, and my products will ship to FBA warehouse next month. trying to learn on Amazon. When click manage inventory, then click preference, there are lots of boxes we can check. would you give us idea what to do with each of them?

    There is also buy box price. Do you normally check it? What does it do when check it on?

    thank you so much,

  75. Hi Greg! Love this blog! Tons of info that helps…I wanted to ask in your experience, for those who do not live in the US, what do you recommend to start selling in Amazon (private label, wholesales, books)?
    Thanks, E

    1. Hey Elaine,

      Great question. Lots of sellers come from different backgrounds. Greg started with wholesaling and I started with books. A lot of folks just start with private label. And even more try out arbitrage first. It really comes down to what you feel most comfortable with and what works with your budget.

Leave a Reply

Your email address will not be published. Required fields are marked *