Jungle Scout vs. Keepa: Which Tool is Better for Amazon FBA Sellers?

When it comes to selling on Amazon, there are many powerful software tools that veteran sellers use. Two of those tools are Jungle Scout and Keepa. 

But how do these two tools stack up against each other? Jungle Scout started out as just an Extension, similar to Keepa, and has evolved into a full suite of tools for Amazon sellers. 

Keepa, on the other hand, is best known for its price and sales tracking extension, so we will compare its extension to Jungle Scout’s. 

In this article, we’ll compare both tools and let you decide which tool is best for your Amazon business. 

Jungle Scout: Overview

Jungle Scout is a comprehensive Amazon research tool that provides a wide range of features designed to assist sellers in finding profitable products, analyzing market trends, and tracking competitor performance. 

It offers a suite of tools, including product research, keyword research, sales analytics, inventory management, supplier search, FBA reimbursements, and more.  

Jungle Scout is tailored for sellers who are serious about scaling their Amazon business, offering detailed insights into market dynamics and product performance.

Key features:

• Extension. The Extension was originally what Jungle Scout started as. From our humble beginnings to now, the features within our Extension have continued to improve to meet our customers’ needs. Similar to Keepa, the Extension integrates into Amazon product pages.
• Product Database. Allows users to search and filter through millions of Amazon products using various criteria to find profitable niches.
• Keyword Scout. A powerful keyword research tool that helps sellers identify high-volume search terms to optimize their listings and improve visibility.
• Sales Analytics. Provides detailed sales data, allowing sellers to track their performance, profits, and costs effectively.
• Supplier Database. A feature that helps sellers find and vet suppliers for their products.

Other Jungle Scout tools include Inventory Manager, Product Tracker, FBA Reimbursements, Rank Tracker, Listing Builder with AI Assist, Review Automation, Alerts, Category Trends, and Advertising Analytics. 

Keepa: Overview

Keepa is primarily known for its price tracking and historical data on Amazon products. It offers a detailed analysis of price trends, sales rank, deal alerts, and price drop notifications. 

Keepa’s extension integrates directly into Amazon product pages, providing instant insights into product price and sales rank history, which is invaluable for making decisions for product selection. 

Key features:

• Price tracking. Monitors and alerts users to any Amazon product’s price drops and historical price trends. 
• Sales rank tracking. Tracks the historical sales rank of products, providing insights into how well products are selling over time. 
• Deal finder. Helps users discover deals and discounts on Amazon, which is ideal for both consumers and resellers.
• Product finder. Although not as extensive as Jungle Scout, it offers tools to analyze product potential based on historical sales data.

Keepa vs. Jungle Scout: Extension comparison

Since Keepa is best known for its extension, let’s compare its extension to the Jungle Scout Extension. 

Jungle Scout Extension

The Jungle Scout Extension allows sellers to view sales data about products they’re interested in selling. There are five ways to use it. 

First, a graph displaying historical product data will appear at the top of an Amazon product page. Sellers can customize this view by choosing which trends they would like to see about that specific product.

Second, if you click the Extension button while browsing through the search results or on a product page, the Extension will open up, providing you with data about the products you are currently viewing. 

The Extension helps Amazon sellers evaluate new product opportunities, forecast product sales, and receive other key product insights. If you click on the orange links within the Extension, such as on the price, monthly units sold, or net revenue, you can view historical data about each metric, and it even has a profit calculator built in. 

Third, the Extension will display information about each product within the search results. This is so you can get a quick glimpse of the performance of each product without clicking through to the listing. 

Fourth, once you connect your Seller Central account to Jungle Scout, you can get a sales overview in your Seller Central account.

Lastly, the Extension allows sellers to request product views in bulk when on your order page in Seller Central.

As you can see, the Jungle Scout Extension has many useful features to improve efficiency for Amazon sellers. 

Jungle Scout Pricing

The Jungle Scout Extension is available in all Jungle Scout plans. When you purchase a Jungle Scout subscription, you don’t just have access to the Extension. You have access to our other features and tools to help you grow and succeed as an Amazon seller. 

• Basic plan: $49/month ($29/ month billed annually)
• Suite plan: $69/month ($49/month billed annually)
• Professional plan: $129/month ($84/month billed annually)

Keepa Extension

Keepa has been around for years and is used and trusted by thousands and thousands of Amazon sellers. While Keepa has both website and extension features, we’re taking a look at their extension tool. Let’s take a look at the features and interface of the Keepa extension.

Similar to the Jungle Scout Extension, Keepa will display a graph directly on the Amazon product page but underneath the images. 

While the graph may look a little overwhelming, it is easy to read once you know the data you are looking for. The green line displays historical sales rank. This metric is important because it tells you if a product sells consistently over time. 

The orange shading shows that Amazon themselves is also selling the product. On the right-hand side, you can see different filters and the meaning of each. This graph, similar to the Jungle Scout Extension graph, is extremely useful to Amazon sellers deciding whether to sell a particular product. 

This graph is not only helpful for private label sellers but for arbitrage and wholesale resellers as well. 

Keepa pricing

Keepa has a free plan that includes pricing information about Amazon products. 

• Free: The free version only includes price tracking
• Data Access plan: $19/month or $189/year

This plan includes:  

• Access to interactive Sales Rank history graphs
• Access to detailed Buy Box Statistics and offer details
• Access to interactive eBay price history graphs
• Access to interactive Offer Count and Review/Rating history graphs
• Basic access to our API with 5 token/min
• Price increase tracking

Jungle Scout vs. Keepa: Target audience, functionality, and user interface

	Jungle Scout	Keepa
Target audience	Jungle Scout is best suited for Amazon sellers at all levels, especially those focused on launching new products and scaling their businesses.	Keepa caters to a broad audience, including sellers and buyers, with a strong focus on price tracking and historical sales data.
Functionality	Jungle Scout offers a more comprehensive suite of tools for product research, keyword strategy, sales analytics, reviews, and inventory management.	Keepa excels in providing detailed price history and sales rank information, which is essential for timing purchases and understanding market trends.
User interface	Jungle Scout boasts a user-friendly interface with a dashboard that consolidates all tools and data in an accessible manner.	Keepa’s interface is more data-centric, focusing on graphs and charts to present its historical data and price tracking information.

Which tool do you use for your Amazon business? 

Keepa and Jungle Scout are two of the most popular and well-known Amazon seller tools in this space. In all honesty, you can’t go wrong with either one. 

For those who need a more comprehensive Amazon selling solution, go with Jungle Scout. For those who just need historical sales and pricing information when doing product research, Keepa is probably your best bet. In many cases, Amazon sellers use both of these tools. 

Which tools do you use for your Amazon business?