Amazon Best Sellers Rank: Photo by Austris Augusts on Unsplash

Amazon Best Sellers Rank (BSR) Meaning: Everything You Need to Know in 2024

The U.S. Amazon marketplace has hundreds of millions of products listed in over 30 categories.

And while those numbers may seem incredible, what’s more incredible is that the vast majority of items available on Amazon (that have made one or more sales) is awarded a special ranking called the Best Sellers Rank (BSR).

But what is the Best Sellers Rank? And what does it mean for your Amazon FBA business? In this article, we’ll dive deep into what the BSR actually is and how understanding its function can benefit your business.

  • What is Amazon Best Sellers Rank?
  • How is Amazon Best Sellers Rank calculated?
  • What is the difference between Amazon Best Sellers Rank and organic ranking?
  • How can I use Amazon Best Sellers Rank to estimate sales?
  • How can I improve my Amazon Best Sellers Rank?
  • What tools are available to calculate sales from Amazon Best Sellers Rank?

If you already understand the Amazon BSR and are looking for a powerful tool to help you estimate sales, then skip ahead to learn more about Jungle Scout’s Chrome extension:

How to Quickly Calculate Amazon BSRs

Want to learn more about selling on Amazon? Check out our complete guide.

What is Amazon BSR?

An Amazon Best Sellers Rank (BSR) is a number that nearly every product in its multi-million product catalog is awarded once the item has had at least one sale. For that reason, the BSR is a good indicator of how well a product is currently selling on Amazon.

The lower the product’s BSR, the better its sales.

For example, a product ranked #1 has much higher sales than a product ranked #200,000. 

However, the BSR only applies to how a product sells in a particular category. In other words, products don’t have an overall BSR, comparing their sales to every other product on Amazon. Since many products sell in multiple categories on Amazon, it is possible for an item to have more than one BSR.


So, a product on Amazon can have a BSR of 2,000 in Kitchen & Dining, while the exact same product can have an Amazon Best Sellers Rank of 20,000 when sold in Toys & Games.

Note: Some products on Amazon are not given BSRs. This is fairly common for electronics.  

READ MORE | Amazon Top Product Categories

How is Amazon BSR calculated?

Although Amazon doesn’t reveal exactly how the Best Sellers Rank is calculated, there are a number of factors that contribute to it, including:

  • Current and historic sales
  • Product price changes and promotions
  • Competitive products

The BSR’s biggest influence is current sales trends, as well as historical sales volume, and is updated hourly.

For example, if a product has 10 units of sales in one hour but drops to only one unit sale the next, that doesn’t mean it will automatically drop down to a BSR that’s for products that only sell one per hour. Instead, the BSR algorithm will take into account both sales velocities.

What is the difference between Amazon Best Sellers Rank and organic ranking?

One big thing that a lot of new sellers confuse when they first start selling on Amazon is the difference between Amazon Best Sellers Rank and organic ranking

  • BSR: How well the product ranks based on sales
  • Organic ranking: How well the product ranks in Amazon’s search for a given keyword

What is organic ranking on Amazon?

Organic ranking is where a product appears on Amazon’s search engine results pages (SERP) for a particular keyword. Meanwhile, Amazon Best Sellers Rank is great for estimating the monthly sales frequency of an individual product.

The product’s position on Amazon’s SERP has no bearing on the product’s current Amazon Best Sellers Rank. In fact, the products on the SERP are organized by what Amazon sees as the most relevant products for that keyword search.

For example, when we did a search for “marshmallow roasting sticks” on Amazon, this is what we saw on the SERP:


However, just because a product ranks favorably on Amazon’s SERP doesn’t necessarily mean that it will have a good BSR as well.

In the screenshot above, the first result actually has a lower BSR than the second search result. 

This could be because the product has had better sales in the past, higher rates of conversion, a lower price, or even better reviews.

How to find the Amazon BSR?

To find an item’s BSR, go to an product page and scroll down to the “Product Information” section. This is what you should see:

As you can see, the Amazon Best Sellers Rank of this product in the Patio, Lawn & Garden category is currently #358. 

This means that out of the hundreds of thousands of products in Amazon’s Patio, Lawn & Garden category, only 357 sell more than this particular item. Not too shabby!

What is a good Best Sellers Rank on Amazon?

Best Sellers Ranks are different for every category. So what one might consider a “good” Best Sellers Rank for Patio, Lawn & Garden a category, might be a bad BSR in the Kitchen & Dining category. 

Though “good” is subjective. If your goal is to sell 10 products per day, or 300 per month, use that number to figure out what a “good” BSR would be. You can use the Jungle Scout Sales Estimator to determine the BSR you should aim for.

What is a good BSR for books on Amazon?

This is a very common question we often get from booksellers on Amazon. As mentioned above, a “good” BSR is subjective, but I will give you some tips on BSR when selling books.

Since the book category is so large, a higher sales rank in books may be much better than a lower sales rank in another category.

For example, a rank of 100,000 in the kitchen category only equates to roughly 30 sales per month. In the book category, a 100,000 Amazon Best Seller Rank is roughly 200 sales per month.

When sourcing books to sell on Amazon, we suggest looking for books with a 100,000 BSR or lower, so they sell quickly.

How can I use Amazon Best Sellers Rank to estimate sales?

By far, the most powerful function of the Amazon Best Sellers Rank — other than bragging rights — is using the value to predict how often a product sells on Amazon.

Consider this: Let’s say we have a product that has a BSR of #1699. We know from our checking our own sales that a BSR of #1,699 translates to roughly 810 sales per month, as long as our Best Sellers Rank stays roughly around that same value.

But just a month ago, our average BSR was #3,000 for about 30 days and we only did 510 sales that month.

However, last fall, our BSR was #500 on average for 30 days and we did 1,980 sales that month.

While using the BSR is a quick way to estimate the sales of a product, it does not mean it will have the same BSR month after month. If you are doing product research, it’s important to look at the historical sales data when deciding what to sell.

You can view any product’s sales history by using the Jungle Scout Extension. When on an Amazon product detail page, the Extension will display a widget above the images where you can view monthly sales and a historical trend graph.

How to improve Amazon BSR?

To boost your Amazon BSR, you need to sell more products and outsell your competitors! If you are selling the same number of products or less than your competition, your BSR will not improve. Here are four tips for improving your Amazon BSR:

1. Optimize your listing copy

If you want to improve the searchability of your product as well as the conversion rate, you should work on optimizing your listing with relevant keywords and compelling copy. 

2. Price competitively 

Work on a proper pricing strategy for your products. If you priced fairly within your category and compared to the competition, this will ultimately help you sell more products and boost your BSR. 

3. Improve your listing images

Since a customer cannot see or touch your product in person, your product images are what will help sell your products. Make sure your images are of great quality and can help point out important features and benefits. Better images = higher conversions = higher BSR.

4. Add a video to your listing

Not only do images help sell your product but a product video will bring your listing to a whole other level. Video comes closest to a customer experiencing your product in person.

READ MORE | How to Create an Amazon Storefront

What tools are available to calculate sales from Amazon Best Sellers Rank?

Going back to our SERP for “marshmallow roasting sticks”, this time, instead of spending half a day checking out each individual product page and guesstimating the sales totals for each of those products, I’m going to use Jungle Scout as a BSR calculator. 

It opens up a big spreadsheet that shows you the following information:

  • The average monthly sales and revenue for each product on the page
  • Average Amazon Best Sellers Rank
  • Average sales and review counts
  • Amazon fee estimates
  • And a whole lot more!

Browser extension

Jungle Scout’s Extension is a browser extension that is fed data from Jungle Scout’s AccuSales™ Amazon data engine. It takes the information on each of Amazon’s search engine result pages, organizes it, averages it out, and gives you information to help you make the best product purchase decision.

Jungle Scout’s free sales estimator

If you want to get your feet wet first, then consider trying out Jungle Scout’s free sales estimator tool. While it doesn’t estimate the sales for an entire category like the Jungle Scout Extension, it can make sales estimations simple for you if you prefer to do things the old-fashioned way.

Plus, if you want to just get a feel for Amazon and sell only a couple of products at first, this might be the best way for you to go.

Jungle Scout’s all-in-one platform

But what if you’re not sure what to sell? That’s where Jungle Scout — an all-in-one platform for selling on Amazon — can help. This time, instead of finding a product to sell on Amazon using Amazon Best Sellers Rank and random searches, you can put in the Amazon Best Sellers Rank you’re interested in targeting and reverse engineer a high sales product niche.

In addition to that, it also has tools to help you track competitor products’ daily sales, find profitable keywords, and organize the Amazon product catalog any way you see fit.

Your next step is to either use one of the tools mentioned above to start finding products that can help you get the life you want to live or learn a little bit more about the “How to Sell on Amazon FBA” process. 

Want to learn more about how Jungle Scout can help you grow your Amazon business? Check out the link below! 

Do you have any questions or comments about this article? Let us know in the comments below!

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74 comments on “Amazon Best Sellers Rank (BSR) Meaning: Everything You Need to Know in 2024

  1. Thank you for sharing your knowledge and expertise on this subject! Your article was incredibly informative and well-written, and I learned so much from it. I appreciate the time and effort you put into researching and writing this piece, and I look forward to reading more of your work in the future.

  2. Hey Brian
    Thanks for posting this high-quality article on Amazon FBA. I have just installed Junglescout Chrome Addon, hopefully, it will help me in doing good research for my competitor’s most selling products.

    1. Hi Josh,

      It really depends on the category but you should be looking at monthly sales estimates over the BSR. That number is determined by you and what your goals are to sell each month.

  3. Does the BSR included all products variated together on a product page? Like if there are 3 products variated together on one product page, are the sales of the three added together for total sales and a boosted ranking? So better to variate products for a higher ranking?

    1. Hi Jennifer,

      For some categories, that would be the case, yes. But for other categories, such as Toys, each variation will have its own BSR. Take a look at variations in categories you want to sell in and see if the BSR changes for each.

  4. Hi, kind of a weird question, but do you put the comma in the bsr number when plugging it into junglescout? It makes a huge difference with and without it! Thanks!

    1. Hi Tami,

      Thanks for pointing this out! We are looking into the issue. For now, do not use a comma when using the estimator.


  5. Hey Brian
    Thanks for posting this high-quality article on Amazon FBA. I have just installed Junglescout Chrome Addon, hopefully, it will help me in doing good research for my competitor’s most selling products.

    1. Hi Sneha,

      That is great! Good luck in your seller journey! Make sure to check out our other free content to learn everything you can.

    1. Hi Rohit,

      You are very welcome! I am happy to hear you’re getting value from this article. Good luck with your journey!


  6. We recently started working with amazon for our brand. This piece of content was very helpful for me a newbie and Jungle Scout Sales Estimator is an extraordinary tool. I’ll subscriber to JugleScount in the near future. Thank you!

  7. Hi! Thank you for this information. However, I wanted to ask, when I list an item, I am not able to choose different categories for my item, I am only able to choose subcategories under the main category. So, you mentioned that I cite: ” many products sell in multiple categories on Amazon, it is possible for an item to have more than one BSR. Particularly when you take into account that nearly every main category and sub-category on Amazon has its own individual best sellers ranking system” so, with this said, ,y questions are 1- let’s use the example of vinyl gloves, this can listed on household cleaning or medical supplies, but amazon won’t let me do it. I need to choose one. So, if I decided to choose the category of household, would I never have a BSR on medical supplies? 2- How can I rank in different categories? Does the BSR have to do with the category that you choose for the item that you want to list?

    1. You can only list your product in one category. Choose the category and subcategory that is closest related to your product, don’t try to choose a category that isn’t related.

      The BSR is different for each category.

    1. Hi Delia,

      That is not a good sales rank. This means that particular book does not sell that much on Amazon. For books, look for sales ranks lower than 1,000,000 to sell on Amazon.

  8. Hi how are you? Trying to understand a little more about BSR. For example if you have a pen with 15 different colors, will the Amazon sales Estimator show me the sales estimate for a certain color, or will the value be divided by the variation number, which would be 15 different pen colors?

  9. You are truly a wealth of information, Dave! Thank you so much! Is it possible to trouble you with some more information. As a week-old neewbie to ecommerce it can seriously overwhelming!


  10. Hello Jungle Scout! I am a new FBA seller on Amazon. I absolutely love Jungle Scout! Question…I plan to sign up for your service but I was trying the free estimator tool and I don’t see a category for books under the “Amazon Product Category.” Can you please let me know if I missed something? Thanks!

  11. I know Amazon updates their BSR hourly. Is there a specific time they update? Like on the hour/ half hour/ quarter hour? or is it random??


  12. Hi all,
    How do I find out how many copies have been sold of – “living unapologetically”
    does a book have to be registered?
    does it have to be provided to a library or a university in the state or the country of origin?
    thanks for your reply in advance
    Max – NSW Australia

    1. Hi Max,

      You can use the Jungle Scout Product Tracker tool to give you an idea of how many sales that book receives per day/month. Not sure what you mean by registered. Brand registered? And no, it does not need to be provided to a library or university to be sold on Amazon.

  13. Interested. Scope to be restricted up to Products manufactured within India and for sell within India, to begin with.
    Need guidance in identifying products having requisite data for product listing.

  14. Hi…
    Interesting stuff, but one thing notably missing is any reference to a total number of items on any particular ‘Best Sellers Rank’. Thus, it is not possible to get a comparitive measure of how well (or otherwise!) something is selling, at least relative to the -worst selling-! Example… a book I got for Christmas is rated as ~12,000,000…(!) certainly not a best seller. But I wonder… #12 million out of -how many-??? Do you know how many books -in total- may be on this list?
    Tnx, Sooty.

    1. Make sure your listing is optimized and that you have high quality photos. Focus on your PPC campaigns to get traffic to your listings.

  15. Hi,

    It was so crucial and knowledable for me as beginner. There was much to learn and clear. It was really helpful and your efforts are admirable.
    Thanks for this act

  16. Hi Dave,
    I see the Jungle Scout free estimator offers estimates for many different market places, but somehow i could not figure out for my life how to find the best seller rank for example in Mexico, can you help me with that?

    Thank you

  17. Hi dave i just found your article. So i decided to ask you some questions. I’m a beginner and a student i don’t have money for startup business but i want to make money on Amazon. I’m not so much about selling used items on Amazon either. Please Dave what are my options. Looking forward to hearing from you.

  18. Hi, is it possible with JungleScout to have the history of BSR, I want for example to get top BSR per category for a particular period, for example

    Top 10 products per category with best BSR
    For period : 2018-09-01 to 2018-09-30

    Thank you

    1. Hi,

      You can track specific products using product tracker and it will show you up to 6 months of data. You can also use rank tracker to track specific keywords over a particular time period.

  19. Hello Dave!

    Thanks for this amazing article. It really explains a lot as a new coming seller, like myself. QUESTION> Why is the BSR so significant when choosing a new product when the same similar private label products can be in a such a wide range?

    I look forward to your insights and thanks again for constantly sharing priceless and time saving information!


    1. Hi Nelson,

      While BSR is important, it is not the only thing you should be looking at. You are right, other products in that niche may have a really good BSR while others do not.

      If most products on the first page for the product in question all have good consistent BSR’s, then it may be a good opportunity to get into. If only 1 or 2 products are doing well then it may not be a good opportunity.

  20. I live in Jamaica and make handbags here as well. I am trying to figure out away around the bank account thing. Can you help?

  21. Hi,
    My name is Raul Toro, I am new in this FBA Amazon business, reading your articles and trying to get the BSR for the products, I dońt see it in Amazonś item description article. Do you need to have a professional Amazon account?

    1. Hi Raul! Thanks so much for reaching out about this, as you don’t need to have a professional Amazon account in order for your product to be given a Best Sellers Rank. Every product listed on Amazon’s platform will be given a BSR.

      However, there are times when an item is only given a BSR for its sub-category, and not for its parent category. For example, these ear buds have a BSR of 19, but it’s in the sub-category of ‘Earbud & In-Ear Headphones’. It doesn’t have a BSR in the parent category of Electronics.

      Not sure why some products aren’t given a parent-category BSR, but this happens a lot with electronics.

      I hope this answers your question. 🙂

    1. In terms of the Amazon’s Best Sellers Rank, Huzaifa, then yes. Though this was written with in mind, the principles mentioned in the article can still be applied to products listed on But, if you’re asking about whether or not Jungle Scout works in, not yet. Our data science team is working on expanding our compatibility to other marketplaces. Hope this answers your question.

  22. Hi,

    awesome article i need infos, do you if for example i want to sell international make up brands, is it to possible to buy from the wholesalers and sell in on amazon without permission of owner brands?


    1. Lou,

      Good question. So long as the wholesaler can issue the correct paperwork that Amazon needs, then yes. Always make sure it’s possible to sell a product before you purchase it. You don’t want to spend money on a product you can’t sell.

  23. But how do you search for a specific best seller? ie: Best Seller Kids Graphic Novels. Or Best Sellers Adult Scooter.

    1. Hi Emily,

      Good question. Typically, if you click on the category itself while in a product’s listing page, it will take you to the Top 50-100 sellers of that category or sub-category. Similarly, you can do a search on Google to bring up the same results.

  24. I have one question. Does Amazon allow us to see the best-seller ranking hourly in case I want to check on the product sales every hour?

  25. Stefan,

    Your article was informative and I’m interested. I have a product I will private label and supply. If I want to estimate the current sales of similar products on Amazon, which tool do you recommend? We are writing the business plan and are trying to determine the size of this eCommerce market. In our case– organic fertilizers for Home and Garden. Specifically Shrimp and Crab meal.

  26. In this paragraph, “The reason for this is because Amazon sees the first product as a more relevant result when someone enters in the search term “marshmallow roasting stick” despite it not being the best seller of the bunch. This could be because the product has had better sales in the past, higher rates of conversion, or even better reviews.”

    I wonder which product you are mentioning ?. First ranking product or the best seller ranking

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