Million Dollar Case Study: How to Ship Your Product from China to Amazon

This article contains expert-led insights from a previous season of the Million Dollar Case Study.

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In this episode, we cover how to ship your product to Amazon warehouses.

  • What is a freight forwarder? Do you need a freight forwarding company?
  • How to create your shipment plan in Amazon?
  • Timelines, pricing, and expectations
  • Missed an episode? See them all here.

We’re covering all of this today in our eighth episode of the Million Dollar Case Study. Watch the video and keep reading!

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Welcome Back to the Million Dollar Case Study!

For this episode, I interviewed Michael Gallardo from Flexport. Michael has years of experience in the shipping industry and explained how to get our private label product from China into Amazon warehouses.

How do I ship my goods from China to an Amazon warehouse?

A good place to begin is with the weight of the shipment. These are some of the rules I always stick to:

  • For ocean shipments, always use a freight forwarder
  • For air shipments, use a freight forwarder if your cargo weighs more than 200 kg
    • If your cargo is less than 200 kg, then you can go through your supplier, who will leverage DHL Air Express
    • Freight forwarders are too expensive for shipments of less than 200 kg

What is the difference between FCL and LCL?

The most typical ocean shipment is an LCL (Less Than Container Load) shipment. You’re going to be in an LCL shipment if your shipment is less than 18 cbm (cubic meters). Think about it as the space your product takes up as opposed to the weight.

If you’re in this category, it means your product will be in a container with other shippers’ products. That container will be shipped to the United States and then offloaded at a container freight station before the cargo is prepped and sent to Amazon fulfillment centers.

This is where a freight forwarder comes in handy!

If your shipment is over 18 cbm, that’s when I’d be working with your freight forwarder to see if FCL (Full Container Load) makes sense. Typically FCL ships direct to an Amazon warehouse without unloading the container.

What are shipping container sizes?

If you were wondering how much you would need for FCL, here’s a list of the container sizes available:

What is the difference between air shipping and sea shipping?

Another consideration is to ship via air, which is usually a much faster and simpler process. But, it can be expensive. The chargeable weight is the weight which airlines will use when determining the cost of a shipment, and the carrier will charge you for whatever is greatest: gross weight or volumetric weight.

How do I have my imports inspected?

To ensure quality, always have your shipment inspected overseas by an independent third party, even if you have shipped with your supplier multiple times.

Recommended solutions:

💡PRO TIP: try to negotiate (ahead of time) with your supplier for them to pay for the second inspection if the first inspection fails.

How do I create an Amazon shipping plan?

When you are shipping goods to Amazon, you must create a shipping plan in the Seller Central platform in order to get the correct addresses and information and ensure Amazon knows about your inventory and there are no setbacks in getting the inventory into Amazons warehouse.

Shipment plans do not expire so it helps to set them up well in advance. Let’s walk through setting one up!

First, from your home screen, you’ll want to select “Manage Inventory” from the “Inventory” tab.

This brings us to all current product listings (next week we cover how to create the perfect product listing).  From here we’ll navigate to the “Edit” button.

Next, we select “Send/Replenish inventory”

In the following screen, we need to give Amazon some more information:

  1. Select “Create a new shipping plan”
  2. Enter the ship from address. It’s important to note that the “Ship from” address is the location from which your shipment will be picked up for final delivery to an Amazon fulfillment center.
    • The location of the Ship From warehouse often determines the location of the Amazon fulfillment center you’re assigned
    • Do not use the supplier’s address. Use the final destination your product will land at before going to Amazon – like the offloading warehouse at the port of entry.
  3. Select “Case-packed products”. Be sure to put all SKUs into one shipment plan.
    • Shipment plans do not need to be broken down by SKU; if you break them down by SKU, Amazon may split your shipment into more fulfillment centers than necessary

Next, we input the units per case and the number of cases. This information should be readily available from your supplier.

Next, Amazon wants to know if they will be doing the packaging prep work (bubble wrapping, bagging, etc.) or if it will come ready for customers. I would highly advise you always have your supplier do all the packaging prep work as it is always the more affordable route. If you’re curious to know what Amazon charges then you can check out their pricing here.

Let’s select “Merchant,” since we are having our supplier do the prep work.

Now, Amazon is asking if they will be applying the FNSKU (an Amazon-specific barcode/identifier, we cover this in last weeks episode) labels on our product (at a fee). Once again, we want the supplier to handle this for us.

However, before we advance from this screen we want to make sure that we select the “Print labels for this page” button in order to get a PDF file of our FNSKU. This is the file we would provide our manufacturer so they can add the FNSKU/barcode to our packaging.

Amazon will automatically designate the fulfillment centers they want our product shipped to. As you can see below, my 100 case shipment has been split up into 3 locations: Pennsylvania, Florida, and Washington (unfortunately we don’t have a say in how this is divided up).

Once, I’ve approved the shipments, then I can begin to work on each shipment plan independently.

Lastly, we are taken to the Center Replenish Inventory page. This is how to get our goods from the freight forwarder’s distribution center to Amazon’s distribution center. You’ll notice here there are two main shipping methods:  “Small parcel delivery (SPD)” and “Less than truckload (LTL).”

If it’s less than 30 cartons, you’re going to use SPD. If it’s greater than 30 cartons, then you can use LTL.

How do I set the final delivery method?


  1. Select “Small Parcel Delivery (SPD)” and “UPS”
  2. Complete the “Shipment Packing” section by entering the units per box, the number of boxes, and the box weight

The estimated shipping cost will be in the “Shipping Charges” section. Then, you provide Amazon FBA carton labels to your freight forwarder.

Amazon LTL:

  1. Select “Less than truckload (LTL)” and “Amazon-Partnered Carrier”
  2. Complete the “Shipment Packing” section by entering the units per box and the number of boxes
  3. Input the following as estimate information:
  • Dimensions: Use 48” x 40” x 62” (maximum height per Amazon requirements
  • Weight: Divide the cargo weight by number of pallets
  • Approximate pallet count: Divide the shipment’s volume (cbm) by 1.5
  1. Complete the “Shipping Charges” section and click “Calculate”
Shipment Size Delivery Method Transit Time Palletization Things to Consider
SPD (Small  Parcel Delivery)

≤ 30 cartons

FedEx Next business day to

local area

Not required 200 carton limit per shipment ID

Only UPS is available in Canada

LTL (Less than Truckload)

> 30 cartons

Amazon LTL 2- 3 weeks from when goods are available

for pick-up

Flexport will palletize per Amazon’s specifications 26 pallet limit

Not available in Canada

FCL (Full Container Load)

At least one container

FCL Direct Delivery Within 7 business days from when goods are available for pick-up See “Setting up Flexport FCL” All products must be assigned the same fulfillment center

Your freight forwarder may be able to provide trucking services that are faster, although more expensive.

How do I package my goods for shipping to Amazon?

  • Make sure your goods are wrapped or sturdily contained
    • Wrapped in some sort of plastic or casing, so they aren’t covered in carton cardboard dust by the time they reach your customer
  • Ensure the wrapped units are positioned in the master carton to minimize empty space
    • Stuff padding in the cartons to fill up any space to prevent the units from bumping into each other and shifting in the carton
    • Seal the cartons well so units will not shift out
  • Make sure your master carton is structurally sound to support any extra weight and to protect it against mishandling
    • Fill up any empty space in the master carton – you want the packaging, not your goods, to absorb any shock your shipment encounter

Should I ship via pallet?

  • If your cargo is fragile (think glass or electronics), palletize at origin to keep your cargo more secure
  • If your cargo is not fragile, palletize cargo stateside, because pallets are heavy and will add a significant amount to your freight costs

How do I label my products for Amazon FBA?

Ask your supplier to apply the unit labels (FNSKU) at their factory:

You generate the Amazon FBA carton labels in Amazon Seller Central:


If you’re using UPS or FedEx, each carton should also have a UPS/FedEx label, which is generated in Amazon Seller Central.

If you’re using Amazon’s LTL trucking service, pallet labels will be applied at the destination warehouse.

How can I track my shipment?

  • If you’re shipping to Amazon with UPS, you can track your shipment on Amazon Seller Central
  • If you’re shipping to Amazon with Amazon LTL, you can track your shipment on the carrier’s website using the PRO# on the trucking bill of lading (B/L)

How long does it take to ship from China?

How do incoterms work?

  • You and your supplier set incoterms
  • 11 incoterms, but the most common are FOB and EXW
  • FOB (Free on Board) – The supplier is responsible for getting your goods from the factory to the port. This cost is added to manufacturing cost.
  • EXW (Ex Works) – The freight forwarder is responsible for getting your goods from the factory to the port.

Should I buy freight insurance?

  • Always buy freight insurance because:
    • 50% of freight claims are denied by carriers
    • Your cargo will pass through many hands and places before it gets to you, increasing the chances of damage
    • If damage or loss occurs, carriers will do their best to limit their liability or avoid it altogether, even if they are at fault
  • Cargo insurance will cover your shipment from pickup to delivery, across multiple carriers and modes, and it covers the value of your goods as well as what you have paid for freight and other costs associated with the cargo

What shipping documents do I need to know about?

  • Telex release – an email sent from the point of origin to the destination port that allows the carrier at destination to release your cargo without presentation of the original bill of lading
    • Eliminates the need for an original bill of lading to be presented at the destination for the release of the goods
  • Bill of lading – the ticket that outlines the journey of your cargo from origin to its destination
    • The carrier issues a set of three original bills of lading, one of which must be endorsed by the consignee and physically mailed to the receiver of the goods so they can obtain the cargo at destination
  • Commercial Invoice:
    • Needed to clear shipment through U.S. Customs
    • Needs to contain:
      • Country of origin/manufacture
      • Full name and address of Importer of Record
      • Full name and address of supplier/manufacturer
      • Complete description of merchandise in English
      • Quantity of units for each product
      • Unit value of each product, including currency declaration
      • Total extended value, including currency declaration
  • Packing List:
    • Information must match what is listed on the commercial invoice

How can I get my inventory through customs?

  • Give your freight forwarder the commercial invoice, packing list, and/or product information
  • Be as accurate and detailed as possible so your customs broker can correctly classify your goods to help avoid holds at Customs
  • Customs select shipments at random to undergo Customs exams, but you can minimize your risk by making sure that your paperwork matches up perfectly with your shipment

What happens during peak seasons?

  • Expect high, volatile rates, rolled cargo (cargo is moved to a later shipment due to a lack of space on the scheduled carrier), trucking delays, and other interruptions
  • Plan ahead
    • Book carriers early and expect to need more time to load/unload at origin and destination because of congested ports and warehouses
    • Book shipments 7-10 days before they are ready at your supplier
  • Prepare for extra fees as a result of congestion
    • Trucking wait fees
    • Chassis shortages
    • CFS (container freight station) fee
    • Pickup and Delivery Fees

The TL;DR version of shipping goods to Amazon:

Here’s an easy to follow step-by-step rundown of how this process should go for you, the seller:

  1. Find a freight forwarder and get set up with them ready for your first shipment
  2. Create a shipping plan in Seller Central on Amazon
  3. Notify your freight forwarder of the approximate date the goods will be ready and get a quote
  4. The freight forwarder then communicates with a representative at your factory to get the goods on the vessel
  5. It takes a few weeks for the shipment to arrive via ocean freight
  6. Then your freight forwarder will unload the container and palletize your products for Amazon
  7. A truck will pick up your pallets and take them to the Amazon distribution center

So realistically, you will pay your freight forwarder to handle all of the difficult parts for you. The key is to ensure you have a good relationship with them, communicate frequently, and be flexible in case they need any information from your or your supplier.

EXCLUSIVE Jungle Scout Discount from Flexport

If you’re in the market for a freight forwarder I would highly recommend you give Flexport a shot. I have been using them for some time now and I must say they make this whole process of getting my goods to Amazon a sinch. PLUS, we have negotiated a special rate for our Million Dollar Case Study viewers. Check them out:

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