A powerhouse like Amazon commands shopper (and seller) attention.

Aptly monikered “the Everything Store,” Amazon offers products and services that include retail goods, delivery, advertising, digital services, electronics, and media. What once started as an online bookstore has transformed into the largest online retailer in the world. And in 2024, Amazon’s growth shows no signs of slowing.

As Amazon continues to dominate the ecommerce landscape, staying up to date with the latest Amazon statistics is crucial for both sellers and marketers.

This article delves into the most current Amazon sales data, revenue trends, seller statistics, and user demographics to provide a comprehensive overview of the platform’s performance and what it means for the future of ecommerce.

If you’re an Amazon seller or want to become one, here are some Amazon statistics you should know:

1. Amazon owns the largest piece of the pie for ecommerce sales.

When it comes to online sales, Amazon is a mammoth. Amazon accounted for 37.6% of the U.S. ecommerce market in 2023, followed by:

• Walmart (6.4%)
• Apple (3.6%)
• eBay (3%)
• Target (1.9%)

2. Amazon’s average daily sales revenue: $1.6 billion. 

That accounts for Amazon’s total revenue of a whopping $575 billion in 2023, up from $514 million the year prior. Scattered over 365 days, that comes out to just under $1.6 billion.

3. 56% of consumers start their product searches on Amazon.

According to Jungle Scout’s most recent Consumer Trends Report, Amazon is the most popular search destination for consumers, above search engines (42%), Walmart (29%), YouTube (13%), and Facebook (10%).

READ MORE | Jungle Scout’s survey of 1,000 highlights the current state of ecommerce

4. Most of Amazon’s sales come from independent sellers

A majority of the products sold on Amazon are sold by independent sellers. According to Amazon, more than 60% of all Amazon sales in come from third-party sellers, the majority of which represent small- to medium-sized businesses. Independent seller averaged more than $250,000 in annual sales.

5. The majority of Amazon sellers are 3P sellers.

According to Jungle Scout’s 2024 State of the Amazon Seller report, 68% of Amazon sellers are third-party (3P) sellers, which means they sell on Amazon’s platform and use Seller Central. First-party (1P) sellers are vendors who sell directly to Amazon and utilize Vendor Central.

READ MORE | Amazon 1P vs 3P: Differences, Pros & Cons for Sellers

6. It doesn’t take long to turn a profit selling on Amazon.

According to our research, 58% of Amazon sellers are profitable within a year of launching their business. In addition, 19% of small business sellers surpassed $10,000 in average monthly sales.

READ MORE | How Much Do Amazon Sellers Make?

7. Third-party sellers in the U.S. sold over 8,600 products per minute on Amazon last year.

In 2023, third-party sellers in the U.S. sold more than 4.5 billion items — that’s 8,600 items every minute!

8. 82% of sellers use Amazon FBA as their fulfillment method.

Amazon FBA is the most popular fulfillment method for third-party sellers; 54% of sellers create their own product and brand with the private label model.

READ MORE | How to Sell on Amazon FBA

9. Home & Kitchen is the most popular Amazon product category among SMB sellers.

35% of SMB Amazon sellers sell in the Home & Kitchen category, due to ease of manufacturing, durability during delivery, and minimal category restrictions. The next most popular categories for sellers are:

• Beauty and Personal care (26%)
• Clothing, Shoes, & Jewelry (20%)

The top category for enterprise sellers is Appliances.

READ MORE | The Top Amazon Product Categories in 2024 

To see which products are trending in the Home & Kitchen category, check out a tool like Opportunity Finder from Jungle Scout, which lets sellers find profitable products to sell on Amazon.

Here’s a look at 90-day search trends (June 2024) in the Home & Kitchen category.

10. Amazon Prime statistics — still growing.

According to Statista, the number of Amazon Prime members in the U.S. will hit more than 180 million users in 2024.

And that tracks with our own research — 80% of U.S. consumers expect free shipping on orders above a certain dollar amount and 52% of consumers have access to an Amazon Prime account. 

11. Nearly 70% of consumers plan to shop on Amazon Prime Day.

Speaking of Amazon Prime, members bought more than 375 million items during the company’s annual two-day sales event in 2023. July 11 (the first day of Prime Day) was the largest sales day in Amazon’s history, the company’s CEO said.

12. As of Q1 2024, Amazon employs over 1.5 million people worldwide.

Amazon’s employment has impressive global reach — and this doesn’t even account for Amazon’s seasonal or temporary workers. Still, this represents an overall decline in employees after the figure peaked at 1.62 million in 2022.

13. Amazon Advertising earned $46.9 billion last year.

Amazon’s advertising revenue grew 20% from 2021 to 2022, totaling $46.9 billion dollars. Advertising makes Amazon an enormous amount of money, and more more than ever—over twice the amount from 2020! However, Amazon ranks behind Google ($237.9B) and Meta ($131.9B) in terms of overall advertising revenue.

READ MORE | Amazon 2024 Advertising Report

14. Iconic brands like Nike and Disney keep growing on Amazon

Data from Jungle Scout’s Iconic Brands on Amazon report show that Disney and Nike each saw 27% increases in overall Amazon revenue last year. Other major brands benefited from timely surges in interest. Mattel’s unit sales increased 41% (likely due to the Barbie movie) while Stanley saw a whopping 120% spike in unit sales, thanks to its viral and immense popularity on social media.

To access more brand-level Amazon statistics, request a free demo of Jungle Scout Cobalt.

Amazon company statistics

Amazon continues to impress with staggering ecommerce stats. As the mainstay of ecommerce, Amazon is securing its spot at the top, while providing third-party sellers an opportunity to join in on the victory. 

Want to be a part of these stats? See how Jungle Scout can help you win on Amazon and ecommerce.