When it comes to building an Amazon business, according to a recent Jungle Scout survey, sellers say that having the right software or tool is the most critical contributor to their success selling on Amazon — second only to having enough time to sell.
And from the very beginning, Jungle Scout has been the tool of choice for 250,000 sellers.
However, even when it comes to Jungle Scout’s software suite, many people wonder which product is right for them: the Jungle Scout web application, Extension, or both.
To help with that decision, we’re going to go over the features of each tool, as well as the differences between them. Knowing what each one offers should clarify which product will be best for your business.
So, let’s get started!
What are Jungle Scout and Extension?
The Jungle Scout web application was designed to help sellers along every leg of the Amazon selling journey.
For product research it gives you the information you need to make data-driven decisions. Once you’ve found your product it helps you find a supplier for it, and then helps you launch, optimize, and maintain your listings. And when your items are live on Amazon, Jungle Scout will give you the optimal reorder date for your product, alert you to changes in your rankings, and much more.
Note: “Web app” just means that a Jungle Scout subscription is accessible from the Jungle Scout website, and is considered to be a SaaS product (software as a service). From here on out, we’ll be referring to the “web app” as Jungle Scout.
The Jungle Scout Extension is just that — a Chrome extension that allows you to conduct your product research while you browse Amazon. By using Extension while perusing the site you can get sales estimates in real-time, view historical data, and determine the demand and competition for any given niche.
What is the difference between Jungle Scout and Extension?
Though Jungle Scout and Extension were designed to be used together, each works in its own way to assist our Amazon businesses grow.
The main differences between the two are: where and how you use them, their ability to support multi-users, the data points you get from product searches, and — most importantly — the features included with each tool.
1. Features: Jungle Scout vs Extension
Jungle Scout product features
We keep adding new features to Jungle Scout, all with the aim to make Amazon sellers’ lives easier.
These are the tools you can access when you sign up for a Jungle Scout subscription.
Accessed directly from within Jungle Scout, the Academy is our members-only (both web application and Extension users), in-app resource. Plus, its resources are broken down into lessons, made up of easily-digestible clips.
Academy makes it easy for you to jump in, when time permits, to watch a few quick lessons. Then, when you have find the time to watch more, you can pick up where you left off.
The Academy’s content includes:
- Tutorials on how to navigate and use all of Jungle Scouts’ features.
- A step-by-step course on how to sell on Amazon (great for beginners!).
- Advanced training videos, with guidance from our in-house experts.
- Interviews with, and suggestions from, successful industry experts.
There are so many different ways to conduct product research, it’s easy to miss out on product opportunities. But, with a Jungle Scout subscription, you’ll leave no stone unturned.
These are the product research features included with a web application plan:.
- Product Database: Product research can be overwhelming! But, with Jungle Scout’s Product Database — a comprehensive repository containing over 70 million products from Amazon’s catalog — exploring product ideas is a lot less stressful. Using either Jungle Scout’s pre-set filters, or filters you’ve chosen yourself and that match your specific search criteria, you can generate ideas in no time.
- Product Tracker: In order to figure out whether or not a product is performing as well as its sales estimates imply, it’s important to track the item’s metrics over a period of time. Product Tracker monitors the daily inventory, sales, price, and Best Seller Rank (BSR) so you can make a data-based decision with respect to which product you’re going to sell.
- Opportunity Finder: Uncover product ideas related to your current brand and/or product(s), and find niches that have low competition and are in high demand. Opportunity Finder also displays historical graphs and gives a score regarding a niche’s profitability potential.
- Niche Hunter: Used effectively, Niche Hunter can shorten the research phase of your Amazon selling journey. Check out our tutorial explaining how to get the most out of this tool.
Unearthing a great supplier for your great product can be difficult. It’s tough to know whether or not the claims a manufacturer makes are true. At least it was.
Now, with a Jungle Scout subscription, you can find suppliers that make products similar to your own using the Supplier Database. By indexing all global suppliers and manufacturers that sell to the U.S. and making this list searchable, finding the right supplier isn’t nearly as daunting. You can even find the names of the suppliers your competitors use.
And when you’ve found suppliers you like, you can use Supplier Tracker to organize and save information regarding potential suppliers. You can save, compare and manage quotes and samples using this tool as well.
Identifying keywords and listing optimization
Optimizing your listing by finding keywords that convert is critical if you want your Amazon business to succeed. Luckily, with a Jungle Scout subscription you’ll have all the resources you’ll need to build a listing that sells.
You can make sure you have the best product listing possible by using the following:
- Keyword Scout: This feature makes discovering exact and broad match search volumes for high-converting keywords simple. It also displays recommended bids for Amazon PPC and HSA advertising, and estimates how many giveaways are necessary to rank quickly.
- Keyword Lists: You can stay on top of keyword effectiveness with this feature, ensuring you’re using the best keywords for your listing by letting you know when a term is no longer converting.
- Listing Builder: Creating an optimized listing is straightforward when you use Listing Builder. Not only does it integrate with Amazon Seller Central, it also rates your work, updating it in real time each time you make a change. That way you’ll know if the adjustments you’re making are hurting or helping your listing.
- Rank Tracker: With Rank Tracker, you can monitor organic keyword rankings for your own products (or your competitors). In addition, this feature can identify opportunities where search volume is high but your ranking is low.
When you’ve chosen a product and you’re ready to list it on Amazon, Launch can help you promote it directly from your Jungle Scout account.
By tapping into Jungle Scout’s audience of ready-to-buy shoppers, you can increase sales through discount coupons and targeted email campaigns.
- Changes to a product’s BSR.
- Changes in price.
- Review updates (ie. when a review is added or removed).
- Listing changes.
- Changes to Buy Box ownership.
- New Sellers hopping on a listing.
- Changes to a product’s availability.
- Changes to star ratings.
By syncing your Amazon Seller Central account with Jungle Scout, Inventory Manager will be able to:
- Calculate your inventory needs (how much stock to order and when) by using real-time data from Amazon.
- Predict FBA sales by accessing additional metrics like revenue, cost, and profit.
- Monitor your inbound inventory by tracking your shipments to one of Amazon’s fulfillment centers.
- Help you avoid Amazon storage fees by establishing supply and demand so you don’t reorder units too soon, or order more than you need.
- Prevent stock outs by making sure you order the right amount of inventory at the right time.
This feature allows you to:
- Know your real-time sales.
- Know the exact profit margin for each of your products.
- View product-specific sales data.
- Know your ROI (return on investment).
- Break down your direct and indirect expenses.
- Break down your PPC spend.
- Compare sales and profits over time to see how different variables (such as refunds) impact your bottom line.
- Track your shipments so you know when your inventory will arrive.
Extension product features
Bulk request reviews
In November, 2019, Amazon announced a new feature in Seller Central: the ‘Request a review’ button. However, as helpful as the button is, it only allows sellers to send requests one at a time.
And that’s where Extension’s ‘Bulk Request Review’ feature comes in. With this option, you can save a ton of time by sending requests for multiple orders with just one click.
Extension’s Opportunity Score is an in-house algorithm that factors in the demand for a product according to units sold, competition or how many sellers there are, as well as the quality of similar listings.
In other words, it helps you quickly gauge the opportunity of a group of listings.
The scores range from one to 10, with 10 representing the best product opportunities, and one representing product niches that would be extremely difficult to break into.
Integration with Jungle Scout’s Product Tracker and Supplier Database
If you have a Jungle Scout subscription in addition to your Extension, you’ll be able to add items to your Product Tracker with a click of a button (which turns the button from a plus sign to a checkmark to indicate the product has been added successfully).
You’ll also be able to find the supplier of a specific product with a single click. When you click on the price tag icon in Extension, you’ll be taken to Jungle Scout’s Supplier Database where you’ll be able to view the manufacturers past imports, the type of products they produce, and lots more!
Filter search results
Running a keyword search in Amazon is a great way to come up with product ideas. But, the downside is the sheer volume of results most keyword searches return. And working your way through those results to find potentially profitable products can be time-consuming.
Thankfully, you can shorten the time it takes to identify the good opportunities by filtering the results with Extension. Some of the filters you can use are revenue, number of reviews, and date first available.
Not everyone wants to know a product’s weight and/or dimensions. That’s why Extension allows users to choose which columns are displayed in the Chrome extension’s window.
And you’re not tied to just one grouping of columns. You can add and/or remove columns whenever you want, based on your data needs and wants at that moment.
Google Trend report
If you’re not sure about the popularity of the keywords you’re searching in Amazon, Extension allows you to link to Google Trends to see how the terms are performing.
You can find out if:
- Public interest in the keyword phrase is remaining steady, increasing, or decreasing.
- The words are popular across multiple countries/marketplaces.
- There are related queries that you can search on Amazon as well.
Current and historical sales data
Not only will Extension deliver the most accurate daily and monthly sales estimates for the products you’re researching, it can also display an item’s historical data.
The historical graphs in Extension are:
- Daily sales
- Monthly sales
2. Where and how Jungle Scout and Extension are used
Jungle Scout is a web-based software that is accessed directly from your internet browser (all browsers are compatible with the web application), through https://members.junglescout.com/.
There is nothing to download and nothing to install. To use Jungle Scout and its product features, all you need is a subscription and login information (ie. your email address and a password of your choice).
Once you’ve purchased a subscription and created your login, you’ll be able to use the tools simply by logging into your account.
The Chrome extension, on the other hand, must be downloaded and installed onto a computer before it can be used. It’s also necessary to login to Extension before it will work.
And, unlike Jungle Scout, Extension can only be used with Google Chrome. It’s not possible to access the tool from any other browser.
Lastly, Extension will only display data if it is run in Amazon on a search results page, a best sellers page, or a storefront page. If it isn’t run on one of these pages, it will display the following:
3. Amazon MWS keys
For Extension — both the full version and Extension Lite — entering your Amazon Marketplace Web Services (MWS) keys is unnecessary.. As long as you’re using Google Chrome as your browser, and it is run on one of the pages mentioned above, the tool will work.
In order to gain full functionality of Jungle Scout, however, you must enter your MWS keys.
While a Jungle Scout plan will give you access to many of its features (such as Product Database, Supplier Tracker, and Keyword Scout), despite not entering your keys, you won’t be able to use features like Inventory Manager and Sales Analytics without them.
The extra capabilities you’ll gain by syncing your Seller Central account with Jungle Scout will make managing and maintaining your Amazon business a breeze and will help you increase your conversions!
4. Data for Jungle Scout and Extension
Though estimated sales in both Extension and Jungle Scout’s Product Database are determined using the same algorithm — AccuSales ™ — the data displayed for the same product may differ from Jungle Scout to Extension. That’s because of the frequency with which each tool updates those details.
With Extension, because it is being run in Amazon, the data populates in real time. What you’ll see in the Chrome extension is the most current information available.
In contrast, the Product Database’s data updates automatically two to three times a week. But, you can always force an update of that information by clicking on the double-arrow refresh icon:
Bottom line: Both Extension and Jungle Scout can help you build a successful Amazon business. But, they do serve different purposes, and here’s a recap of what those differences are.
- Extension helps sellers speed up the product research phase; Jungle Scout helps sellers throughout the entire selling process — from product research to launching to tracking costs and profits.
- Extension runs in Amazon’s marketplaces; Jungle Scout runs on the Jungle Scout website.
- You don’t need to enter your MWS for Extension to be fully functional; to access all of Jungle Scout’s features, you do.
- Extension’s data populates in real time; Jungle Scout’s data may need to be refreshed in order to view up-to-date information.
So, now that you know the differences between Jungle Scout and Extension, it’s time to choose — Jungle Scout, Extension, or both. Start your journey as an Amazon seller on the right foot!