The Million Dollar Case Study
An unfiltered perspective on what it takes to sell one million dollars of product.
The Million Dollar Case Study is the ultimate learning experience for Amazon sellers and ecommerce entrepreneurs.
Covering every detail of starting from zero, follow Greg Mercer’s journey to a million dollars in revenue.
No detail will be omitted.
100% of profits will go to Pencils of Promise.
Session #15: Amazon Split Testing Best Practices
Wednesday, May 31st 8p ET/5p PT
In Session 15, we are joined by Andrew Browne, Co-Founder of Splitly, an automated split testing tool. Andrew will share the best practices to improve your listing to maximize profits and outrank your competition.
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Welcome to the Million Dollar Case Study. The journey starts here.
SESSION 1: GENERATING PRODUCT IDEAS
The most important part of succeeding on Amazon: finding a product idea.
Learn Greg’s exact process and strategy for uncovering the winning product opportunity.
Session #2: Advanced Product Research
We review a few additional strategies for finding product ideas, and narrow our product idea to two potential products. Important lessons are shared throughout this hour, don't miss it.
SESSION 3: FINDING PRODUCT SUPPLIERS
Joined by product sourcing expert, Gary Huang of 80/20 Sourcing, Greg learns the best practices for finding and negotiating suppliers for baby hooded towels.
Session #4: Intellectual Property Research
Intellectual Property Attorney Marc Karish joins us for an overview of legal considerations and patent research we need to consider before moving forward with our product idea.
SESSION 5: SUPPLIER OUTREACH
Learn the best practices to streamline outreach to Alibaba suppliers, to save you time and energy in sifting through suppliers to find the best fit possible.
Session #6: Evaluating Samples & Choosing A Supplier
Our three samples have arrived, and now we must choose which supplier has the best product, communication, and ultimately will join us on this journey. Tune in to find out who we choose!
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SESSION 7: BRANDING & PACKAGE DESIGN
Joined by Jungle Scout Designer Adam Wilson, Greg shares how to create a beautiful package design that stands out from the competition while meeting all Amazon requirements.
Session #8: How To Import from China
How you import your product from China can have a huge impact on your profits. Learn from an expert on how to save money and avoid common pitfalls.
SESSION 9: AMAZON BEST PRACTICE (FROM AN AMAZONIAN)
In this session, Joel Lentz of Amazon's Business Development team shares some awesome strategies to leverage Amazon's programs to help accelerate sales.
Session #10: Tax & Legal Structure
We are joined by Stewart Patton, a lawyer who specializes in helping Amazon sellers navigate tax and legal codes, and create the most beneficial structures possible.
SESSION 11: KEYWORD RESEARCH & CREATING A LISTING
Greg is joined by Kym Ellis of the Jungle Scout marketing team to find the best keywords, and create an optimized listing to target the most relevant traffic.
Session #12: Product Launch Strategies
How do you get initial sales if no one knows your product exists? How can you set yourself up for success from Day 1? Greg shares his proven sequence for launching a successful product, a hugely important step in getting to one million dollars in sales.
SESSION 13: AMAZON PAY PER CLICK STRATEGIES
Learn the fundamentals to set up and launch profitable Amazon pay per click. We are joined by PPC expert Brent Zahradnik, founder of AMZ Pathfinder to show you exactly how we set up our paid Amazon campaigns.
Session #14: Amazon Search Engine Optimization
How will customers find your listing when they don’t even know you exist? You could pay for ads, or you can also leverage Search Engine Optimization. Amazon thought leader Scott Voelker shares his strategies for setting up a listing for SEO success.