How to Sell on Facebook Marketplace – 2024 Beginner’s Guide

Everyone knows Facebook as a place to catch up with friends and family, share photos, and join interest groups. But did you know that you can also sell things, and even build an ecommerce business on Facebook? All you need is an active Facebook account!

In this guide, I’ll show you how to sell on Facebook Marketplace, borrowing from the tried-and-true techniques I recommend to Amazon sellers

How to Sell on Facebook Marketplace:

  1. How to set up your Facebook Marketplace account
  2. What should you sell on Facebook?
  3. Where to source products to sell on Facebook
  4. How to post on Facebook Marketplace
  5. Advanced selling tips for Facebook Marketplace

What is Facebook Marketplace?

The Marketplace was introduced by Facebook in 2016 and quickly became a popular platform to sell items to local buyers. Compared to Craigslist, Facebook Marketplace is a safer and more user-friendly platform to use when selling locally. 

Facebook further sets itself apart from Craigslist by allowing eligible sellers to offer nationwide shipping for products in certain categories—providing them with a much larger customer base than local-only sellers. 

How large? Well, Facebook itself has a whopping 2.9 billion monthly active users, with an estimated one billion Marketplace users each month. 

Because of its origins as a local buy/sell platform, people tend to think of the Marketplace as a clearinghouse for people’s used or unwanted household items (which it certainly can be used as).

But its shipping capabilities mean it’s also great for retail arbitrage—the practice of buying in-demand products from a retail store and reselling them online at a higher price. 

If you’re unfamiliar with the Marketplace, take some time to look around and see the types of products available. Like eBay or Craigslist, you can buy and sell practically anything you can think of—from cars to couches, video games, furniture, and more. 


Who should sell on Facebook Marketplace?

The short answer is: anyone! Facebook Marketplace isn’t just for people who have extra stuff they want to get rid of — it’s also for entrepreneurs, ecommerce businesses, Amazon sellers, woodworkers, handmade artists, brick-and-mortar stores — you get the picture. 

In fact, seller strategies don’t differ all that much between Facebook and other platforms like Amazon and eBay. 

Want to learn more about selling on Amazon? Check out our complete guide.

Facebook Marketplace Fees

Unlike other ecommerce or reselling marketplaces, Facebook charges zero fees to list your items if you sell them locally. If a customer places an order for shipping, the seller is only charged 5% of the sale price or a flat fee of $0.40 for shipments of $8.00 or less. The low overhead makes listing products on Facebook a no-brainer for new and experienced ecommerce sellers. 

In the About Fees section, Facebook announced they will be waiving their standard selling fee for all orders marked as shipped through 11:59pm Pacific Time on June 30, 2023.

What do you need to start selling on Facebook?

All you need to start selling on Facebook Marketplace is an active Facebook account. It’s really that simple! If you would like to offer shipping on your listings, you need to take the extra step of entering your payment and shipping information.

Step 1: How to set up your Facebook Marketplace account

If you already have an active Facebook account, you have access to Facebook Marketplace. On the left-hand side of your Facebook homepage, you should see a “Marketplace” tab. If not, search for “Marketplace” in the search bar and it’ll come up.

If you don’t have a Facebook account, it’s easy to set one up.  

Go to and click on “Create New Account.”

Enter in your information and click on “Sign Up.”

After that, your account will be set up and ready to go. You’ll need to fill in some information so you actually seem like a real person—it’s an important step that’ll make you more trustworthy on the Marketplace. People won’t want to buy from you if you don’t have at least a profile picture and some basic identifying information on your account. 

That’s all there is to it! Once your Facebook account is ready to go, you can access the Marketplace. 

Step 2: What should you sell on Facebook?

Similar to eBay and Craigslist, you can sell practically anything on Facebook Marketplace. Your first step to selling on Facebook is to look around your house, garage, or attic to see if you have some stuff cluttering up your home that’s valuable enough to resell.

This can include old furniture, old electronics, video games, kitchen appliances, books — anything! Take a look around the Marketplace and see what others are selling in your area. 

While you’re at it, take note of other sellers’ product descriptions and photos. What did you find helpful as a potential customer, and what areas do you see for improvement? For example, did the seller include the product’s dimensions and well-lit photos taken from multiple angles? Keep your observations in mind as you create your own listings (more on building listings in Step 4). 

Facebook Marketplace categories:

You can sell in many different categories on the marketplace, including apparel, musical instruments, and pet supplies. 

Here’s the the full list of Facebook Marketplace categories:

  • Vehicles
  • Property rentals
  • Apparel
  • Classifieds
  • Electronics
  • Entertainment
  • Family
  • Free stuff
  • Garden & outdoor
  • Hobbies
  • Home goods
  • Home improvement supplies
  • Home sales
  • Musical instruments
  • Office supplies
  • Pet supplies
  • Sporting goods
  • Toys & games
  • Buy & sell groups

As you can see, it doesn’t matter what you’re selling — there’s a Facebook Marketplace category for you! 

You can also check our guide to Amazon’s Top Product Categories to compare top-sellers on each ecommerce platform.

NOTE: If you just plan to use Facebook Marketplace to sell old items around your house and know what you will price them at, skip to Step 4 to learn how to list your items.

Facebook Marketplace product research 

Before you start selling on Facebook Marketplace, you should do some product research to make sure what you’re selling will be profitable. This is a crucial step, especially for sellers looking to build or enhance an ecommerce business through Facebook. 

Effective product research depends on data; it considers how many units of a given product sell over time and at what price, as well as how many other sellers are competing for the same customers within a particular niche. 

Facebook Marketplace doesn’t give us much sales data when it comes to the platform, but you are able to sort by “Sold” items after you search for something. 

This gives you a better understanding of what similar items have sold for. For example, if you resell couches, search for “couch” on Facebook Marketplace. After you hit search, new filters will show up on the left-hand side, including “availability.” Choose “Sold.”

Marketplace will show you all recently sold items related to your search.

To see when an item was listed, you have to click into the individual listing.

Facebook Marketplace mostly deals in local sales of one-off items, so we don’t have a ton of helpful data on what sells and what doesn’t. But that doesn’t mean we have to guess as to what will sell — we can just look to see what works on other marketplaces like eBay and Amazon.

There are shortcuts to estimating profitability, as well as a variety of ecommerce business tools available that handle all the heavy lifting. One such tool is Jungle Scout. Its powerful features like Product Database and Keyword Scout analyze Amazon sales data to reveal profitable opportunities with just a few clicks. And while the product research tools are built for Amazon, the insights they provide are transferable to Facebook Marketplace. 

Let’s talk about the three main points to consider when doing product research for any ecommerce marketplace: profitability, demand, and competition.

1. Profitability (Facebook Marketplace vs. eBay and Amazon)

Unlike eBay and Amazon, you don’t have to factor in selling fees on Facebook if you are selling locally. No listing fees, no referral fees, nothing. 

If you set up shipping on your listing, Facebook will only charge you a 5% selling fee or a flat fee of $0.40 for shipments of $8.00 or less. This fee is there to cover the cost of the payment processing for using their checkout system. 

For example, if you sell and ship an item for $10, Facebook will charge you $0.50. 

If your shipment is $6.00, Facebook will deduct $0.40 for the flat fee.

Compared to:

  • eBay fees: ~14% + shipping
  • Amazon fees: 15% referral + 15% for FBA fees

To determine your potential profit, simply subtract your buy cost from your selling price. 

READ MORE | Amazon FBA Fees: How They Work and How to Profit as a Seller

2. Demand

Since Facebook doesn’t provide us with much sales data, we need to use data from eBay and Amazon to give us a good idea of what’s selling. 

By viewing sold and completed listings on eBay, we can calculate the sell-through rate, or the number of sold listings versus the number of active listings for a product, expressed as a percentage. We’ve gone over this process in detail in our guide to selling on eBay, but we’ll review it here. 

A high sell-through rate indicates strong demand — meaning a large percentage of products listed are being sold. If a product has a low sell-through rate, there’s not much demand. 

So, what is a good sell-through rate? If you want to sell your products rather quickly, look for items with at least a 50% sell-through rate. Below that, you may have to wait a few weeks to a few months for the product to sell.

Using eBay’s advanced filters and search results, we can easily determine the sell-through rate of any product using data from the past 90 days. Let’s try an example. .  

On eBay, I am going to search for “charizard card.” That search term returns 19,816 results. This means there are currently 19,816 active Charizard Pokémon card listings.

Now, scroll down the page and you will see the “Sold Items” and “Completed Items” filters. Check these boxes. 

This filtering returns 64,157 results. Wow! This means 64,157 Charizard cards have sold in the past 90 days. 

Let’s calculate the sell-through rate for Charizard cards. If you divide 64,157 (the Sold and Completed listings) by 19,816 (the active listings), you get 3.23, or a sell-through rate of 323%. So there’s crazy-high demand for Charizard cards. If you can get your hands on some, you should definitely list them on eBay!

Let’s try this again, this time on Facebook Marketplace. Here’s what I see after a similar keyword search.

While there’s clearly lots of competition for Charizard cards on Facebook Marketplace, eBay tells us that the demand for these cards is even greater—so we don’t need to be intimidated by the pages and pages of results. 

If you want even more data, such as daily and monthly sales volumes, historical pricing and sales rank data, you can always use Jungle Scout and its powerful data analytics to find product opportunities. 

Use Product Database to set custom filters and view popular products in any category on Amazon.

Let’s measure demand for Charizard cards on Amazon. Using the Product Database tool, I’ll set my filters to search in the “Toys & Games” Amazon product category for listings that have a minimum of 100 sales per month and include the keywords “pokemon” and “charizard.”

That search returns over 200 results with my exact search parameters. 

Taking a look at the Monthly Sales column, we can see that Pokémon card listings are selling by the hundreds each month — this is a good niche to pursue! 

Use Keyword Scout to view monthly search volume and trends for particular keywords.

I searched Keyword Scout for “Pokemon cards” to gauge how often real Amazon customers are searching for Pokemon products, including Charizard cards. Keyword Scout shows me related keywords, monthly search volume, how popular this keyword has been in the past 30 days, and more. As a seller, I consider 500 to 1000 searches per month my minimum when determining whether a product has sufficient demand. 

This is clearly a very popular niche, as “pokemon cards” and related keywords have tens or hundreds of thousands of searches per month. People want Pokémon cards!

Use Opportunity Finder to discover high-demand and low-competition product ideas.

Opportunity Finder reveals high-demand, low-competition keywords, helping sellers sniff out profitable product niches they may have never thought about. Using this tool, let’s also search for keywords related to “pokemon cards” and “charizard” within the “Toys & Games” category, with competition set for “Very Low” to “Medium.”

Here, we get some great news — take a look at the “Competition” and “Niche Score” columns.

On a scale from 1-10, with 10 being the best opportunity, each of these keywords score between 6 and 7. There is low competition with medium-high demand for this niche. 

While calculating the sell-through rate on eBay is helpful, Jungle Scout will give you even more robust insights into demand, competition, and potential profitability—without any math on your part. 

3. Competition

Whether you’re selling a used couch, a car, or a product of your own creation, you’ll be competing with lots of other sellers on Facebook Marketplace. 

As you can see with the Charizard card example, it’s easy for a listing to get lost in the search results. To stand out, optimize your listing with great photos and a keyword-rich description. In a later section, I’ll give you tips on how to do that. 

How to come up with product ideas

If you’re having trouble figuring out what to sell on Facebook, take a look at eBay’s “Trending Deals” page for inspiration. There, you’ll find popular, in-demand products.

Here are some strategies to keep in mind as you narrow your product search:

  • Keep an eye out for new releases of popular items. Take advantage of product releases that are in high demand. For example, resellers bought up inventory of the newly-released Xbox and PS5 gaming systems to resell on marketplaces like eBay and Facebook.
  • Stay on top of new trends. Use the Pokemon/Charizard card example from before. Pokemon trading cards have really exploded in popularity again in recent months, and people are looking to buy them.
  • Seasonal products. Think of different items you buy as the seasons change. The winter months are a great opportunity for jackets, coats, holiday decor, etc. Likewise, inflatable pools and swim gear are popular during the summer months. 
  • Normal, everyday items. It’s great to sell exciting, trendy stuff, but reliable ecommerce best-sellers tend to fly under the radar. Facebook Marketplace is a great place to sell everyday household items like furniture, cleaning supplies, books, and glassware. There will always be demand for these kinds of products.

Step 3: Where to source products to sell on Facebook

Now that you’ve got an idea of what will sell on Facebook, how do you actually get your hands on these products? In general, sourcing products for Facebook is similar to sourcing products for eBay. The best way, in my opinion, is to go the retail arbitrage route. 

Resell products from retail stores

This is retail arbitrage, a business model that works well on Amazon. In fact, 25% of Amazon sellers do retail arbitrage, and over half of them make $1,000 or more each month in sales. 

It also works well on eBay, so there’s no reason why you can’t succeed with it on Facebook. If there are local people in your area looking for those same products, you will have customers. 

Keep in mind that people notice drastically marked-up products, and Facebook users aren’t shy about bashing sellers who try it. It is best to price your arbitrage products reasonably and ignore baseless complaints. Eventually, you’ll receive messages from people looking to buy.

Search the clearance or sales sections of retail stores like Walmart, Target, and even grocery stores. More likely than not, you will find great deals to resell. 

Using our eBay example in Step 2, use the eBay app while you’re out browsing and use the sell-through rate method to suss out profitable opportunities. 

READ MORE | The Complete Retail Arbitrage Guide

Sell your own private label product

Chances are if you have your own private label product (i.e., a product you sell under your unique brand) Facebook Marketplace is already on your radar. 10% of Amazon sellers (who mostly run private-label businesses) currently sell on Facebook, and another 8% are looking to expand there in 2024.  

If the concept of a private-label product is new to you, just know that selling your own branded products is a proven route to success on Amazon, and presents an equally good opportunity on Facebook. Remember, Facebook Marketplace has over one billion active users nationwide — a huge pool of potential new customers. 

Advantages of the private label model: 
  • You create your own unique product and brand 
  • You can sell something nobody else can, which sets you apart from other sellers
  • You can save money by sourcing your products from suppliers outside of the U.S.

Go to your local thrift store

You can always find some hidden gems at thrift stores. If you look hard enough and stay consistent, you will find some hidden treasures priced way below market value. 

Look out for vintage or designer clothing, used but functional video games and toys, furniture, glassware, and other items that hold their value. 

Source from garage sales and estate sales

Garage sales and estate sales are places where you can find great items at an even better price. Typically, when a homeowner has one of these sales, they are trying to declutter their home or they’re moving—which means they’ll let stuff go for cheap.

These can be hit or miss but if you keep at it, you can dig up gold. Use these two free websites to find garage sales and estate sales in your local area:

Step 4: How to post on Facebook Marketplace

Now that we’ve reviewed product research and sourcing, let’s go over how to create your listings and start making some money.

Facebook makes it easy to list products for sale. We’ll do it from a desktop in this example, but you can also list products from your phone. 

On the left-hand menu on the Facebook homepage, click “Marketplace.”

Then “Create new listing.”

Next, click “Choose your listing type.” You can choose from “Item for Sale,” “Vehicle for Sale,” “Home for Sale or Rent,” or “Create Multiple Listings.”

We’re going to choose “Item for Sale.”

Now, you’ll fill in all of your product information and upload product images. 

Here’s where we begin the process of listing optimization: making our product more visible to customers, more likely to be clicked, and more likely to sell. 

First, you want to be sure your listing title and description include all as many relevant keywords as possible to improve your SEO—this helps your product show up more prominently when a customer searches for it (or for similar products). 

The more detailed information and keywords you include, the better chance customers will actually see your product. 

For this example, I’ll create a listing for an Xbox One console I no longer want. I’ve titled it “Used Xbox One with Wireless Controller and Wires,” so there should already be zero confusion about what the customer will get if they purchase my listing. 

In the description box, I communicated the Xbox’s condition, making note of cosmetic defects the customer could notice, why I’m selling it, and, again, what’s included with the purchase. 

I added plenty of product tags too. These act as additional search terms you couldn’t fit in the title or description. 

Let’s preview the listing before going on to the next step:

Looks pretty good! We’ve filled in all the product information we need, so we’ll click “Next.”

In this section, we’ll choose our delivery method. For video game consoles, we can choose “Shipping and Local Pickup” to target both locals and remote customers from over the country. Alternatively, we can opt for “Shipping Only” or “Local Pickup Only.”

I am going to choose “Shipping and Local Pickup” so as not to exclude any potential buyers. 

We’ll go for a prepaid label provided by Facebook, which makes the shipping process much easier. But you can also choose to create and print your own shipping label elsewhere. 

Choose your package weight to determine the cost of the label.

Facebook will then show you how much money you can expect to make once someone buys your product. 

Your last step is choosing where to list the product. You can just list it in the Marketplace, or you can list in the Marketplace, plus local selling groups. Search for “buying/selling” groups in your local area and join them. This is a great way to get your products in front of even more people. 

After you choose where to list your product, hit “Publish.” Your product is now up for sale on Facebook!

Now that your listing is public, expect to start getting some messages from interested buyers. 

The first thing you should do now that your listing is live is download the Facebook Messenger app on your phone. That way, you won’t miss any messages. 

How to use Facebook Marketplace messages

As I mentioned before, some customers can be pretty rude, especially if you are reselling a product for more than the retail price. Just stay calm and respectful no matter the situation. 

Here’s how to communicate with buyers on Facebook Marketplace:

  • Try to answer messages as soon as possible to increase your chances of making a sale
  • If someone is rude or angry, simply ignore the messages or block them
  • Use the messenger app to answer questions when not at your computer
  • Expect to negotiate — customers will lowball you
  • If asked, respectfully communicate your lowest price and stay firm

How to handle a local sale

I don’t need to tell you that meeting up with strangers from the internet can be a little sketchy. Just be cautious when handing off a product to a local buyer, and follow these safety tips for selling on Facebook Marketplace:  

  • Meet in public. Meet in a shopping center parking lot, or. a similarly crowded place where you know there will be lots of other people around. If you’re meeting at night, park near the front entrance of a store that’s still open, or under a light post.
  • Utilize safe exchange zones. Most police stations have a designated area where you can meet up with people to buy and sell goods. For instance, my local police department has a “Safe Exchange Zone” that is well-lit and monitored by 24-hour surveillance cameras.
  • Stay at home. If you are comfortable with it, give the person your home address so they can come and pick up the product at your convenience. As an extra precaution, you can provide an address that’s a few houses down and meet the buyer on the sidewalk there.
  • Watch for Counterfeit Cash. If you’re selling high value items to cash buyers, you’ll want to keep a counterfeit money pen on hand.

You can always view someone’s profile before meeting up so you know who to expect. Make sure they have a few real photos of themselves and basic information on their profile, such as where they live or work, family members, or life events. If something seems off with the customer, stop all communication. Go with your gut. Facebook allows you to report suspicious people or activity on the Marketplace as well. 

Step 5: Advanced selling tips for Facebook Marketplace

Once you get the hang of product research and listing optimization, you can become a Facebook Marketplace pro. Let’s go over a few next-level strategies to increase your sales. 

Boost your listings

You can advertise your Facebook listings by “boosting” them, or moving them back to the top of Marketplace search results. Boosting your listing essentially turns it into an ad, which comes with a few benefits:  

  • Your listing will also appear in people’s news feeds
  • Customize your audience to target likely customers
  • Set your own daily budget and campaign date range
  • See insights from Facebook about your listing’s performance 

Here’s how to boost your marketplace listing:

In “Your Account” on Marketplace, go to “Your Listings.” Find the listing you’d like to promote and click on “Boost Listing.”

Next, set your daily budget and boost duration. Facebook will estimate your audience reach based on your budget, so you can make a cost-effective decision on how much to spend. 

After you set your budget, you can choose the audience you want to target. Facebook allows you to target users by location, age, and even interests. You can save custom audience settings for future use. 

Once you’ve defined your target audience, click “Promote Now” to begin your boost campaign. 

After your boosted ad starts to run, you can monitor its performance with metrics like reach and clicks. You’ll be able to see what you’ve spent, how many people saw your listing, and how they’ve engaged with it. 

Offer free local delivery 

Many customers don’t want to leave their house to go pick up items, especially for things like heavy furniture. Offer free local delivery within a range that’s convenient for you, and you’ll boost your conversions. 

Take great photos

I know this sounds like a no-brainer, but you wouldn’t believe how many listings on Facebook I come across that have dull, poorly lit, or blurry photos. Take some time to make sure your photos are crisp, clear, and well lit. If you don’t include good photos in your listing, you can bet people will ask for some. 

For taking great Facebook Marketplace photos, you can borrow tips from Amazon sellers. Check out our guide to product and lifestyle photography and best practices for Amazon product images for more information.  

Remember, customers want to know exactly what they’re going to get, so be sure to include high-quality pictures taken from different angles, close-ups of cosmetic errors, and lifestyle images showing the product in use.

Post your listing in local selling groups

I mentioned this in Step 4, but I want to touch on it again. Putting your products right in front of local customers is always helpful. 

Keep in mind that if you post a listing in one of these buyer/seller groups, people can comment on your post. This can be good or bad. If you’re reselling an item for a dramatically inflated price, for example, you risk racking up some disgruntled comments. 

On the other hand, if the group is fairly active, your listing will get immediate attention. 

Renew your post

If your product has not sold yet and has been listed for at least 7 days, you can renew your listing. This will “bump” your listing back to the top of the results — for free! As more sellers list or renew products, your listing will be pushed back down the list. 

To do this, go to the Marketplace, click “Your Account,” then “Your Listings.” 

Find your listing and click on “Renew.” In the drop-down menu that appears, there will be an option to renew your listing. 

Expand to other marketplaces

If Facebook Marketplace is your first taste of ecommerce, you can eventually move onto more advanced selling marketplaces like Amazon and eBay. 

Ebay is still alive and well, with 147 million active buyers worldwide, over 70% of whom are coming from the U.S. Ebay is probably the next step up from Facebook Marketplace, as you can easily set up an account and sell similar products.

Amazon has an audience of millions, and will account for almost 40% of all US retail ecommerce sales this year. Needless to say, it’s a great place to launch and grow an ecommerce business. On top of that, Amazon’s sophisticated fulfillment network (Fulfillment by Amazon) makes shipping a breeze. 

If you’re interested in selling on Amazon, check out our in-depth guide here. 

Start selling on Facebook Marketplace!

After you sell your first item through Facebook, you’ll be hooked. This easy-to-use platform makes shopping simple for buyers and sellers alike. 

All you need is a Facebook account, and you could be selling products from your house the same day.

I hope this detailed guide will help you start your selling journey! Now that you know how to sell on Facebook Marketplace, give it a try, and let us know how it goes in the comments. 

Want to learn how you can use Jungle Scout to find profitable products to sell online? Click the “Learn More” button below!

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160 comments on “How to Sell on Facebook Marketplace – 2024 Beginner’s Guide

  1. Undoubtedly, it’s a well-written and informative guide on how to sell on Facebook Marketplace. Really, this post covers everything from creating a Facebook account, setting up a Facebook Marketplace account, creating a listing, pricing, and promoting your products which can surely help any beginner.

    The best part of this post I enjoyed which indicates the helpful tips on how to optimize your listings and increase your sales on Facebook Marketplace.

    Thanks for providing clear and concise instructions while also sharing valuable insights and tips.

  2. Do I have to join groups to sell stuff on marketplace?
    When I list on marketplace does listings automatically go on my Facebook page?

    1. Hi,

      No, you don’t need to join groups. Anything you list for sale will show up on the Marketplace. You choose to exclude the listing from your personal feed.

  3. I appreciate you sharing this beginner’s guide on how to sell on Facebook. I had no idea that I had to renew my post every 7 days. This would explain why I wasn’t getting as many offers after the first week. I will definitely use the boost marketplace listing tool as well.

  4. Selling on Facebook Marketplace is a great way to reach a large audience and sell your products quickly and this blog post is very helpful. Thanks for sharing.

  5. I’m just thinking of starting to sell I have a houseful and a garage full of some very nice things! I thought of it like a lot of people lol and haven’t pulled the trigger. But all your tips and hints make it sound “do-able”. My only question is I’m considering making a second Facebook page/identity just for this; is that normally what people do? I really don’t want all my coworkers and friends and family in the general feed to know or be that I’
    m selling stuff… Or rather just have it in their feed and be annoyed by it. Thank you so much for creating it …so very generous of you. Best, Annette G.

    1. Hi Annette,

      That sounds like a good idea! And when listing your products, you can choose them to hide them from your feed. Meaning, they’ll only be posted to the marketplace, and your friends will not be able to see them.

  6. Thanks Brian for your very comprehensive advice sheet on how to sell on FB Market Place.
    My friends had not been much help when asked ‘what’s the process’ , so my first couple of “test” sales were fairly simple and quick.

    My reason for researching was that I wanted to broaden my sales exposure . . . I now have your notes as a guide.

    I’m in my mid eighties and wanting to declutter, with some items like a big Meccano set I’ve owned for 70 years, being quite valuable.
    It’s a matter of getting the exposure to capitalise its real value.

    Your notes have given me some more options and I thank you for that . . . . . . Merry Christmas

  7. I have someone wanting a dress from me on Market Place they live In Huckelhoven they are going to pick up with a FedEx with the money,, I’ve given him my address, but now wants me to give him my full name, email, is this safe, or am I giving to much information?

  8. Normally a Kijiji user, but want to try FB Marketplace. My only concern is – I have a private, friends only FB account. Will I be able to use marketplace as public, without changing settings on my personal FB page? Will my private FB account still be unaccessible to marketplace users? Thank you for any help you can provide.

  9. I still can’t find the way to link my bank account for payment. I can’t create the shipping label either,. I follow directions, click on this, click on that, then I get to a point where what i am told to click on is NOT THERE. I have added a business account, added paypal, given my bank info,, and STILL CAN”T CREATE A LABEL OR RECEIVE PAYMENT. Can’t anyone tell me how to get this done?

    1. Hi Jodie,

      That’s just how it is when you list a product on Facebook. If you want to share with groups, you can’t hide it from friends.

  10. I understand about posting an item on Marketplace. What I do not understand is how I will be notified if someone is interested in my item. It will be local pick-up only and for cash as it is not shippable.

  11. Thanks for the helpful information.

    Payment happens once your customer receives the item, Facebook will release the payment.

    Does a buyer have to go on FB to indicate they have received an item?

    Proof of shipping. Once I’ve accomplished “proof” are payments released or only after the buyer indicates receipt of an item?

  12. I would like to sell my original artwork in facebook marketplace. But I don’t how to do that. I’m a old school artist. My artwork is priceless, because it have a way of bringing people together leaving joy in there heart. So who can I talk to to sell on facebook marketplace. Thank you

  13. I am new to Marketplace and my new listing is set to ‘Pending’. Do I have to set it to ‘Mark as available’ or is this done by Facebook as part of the marketing process?

  14. Hi, I want to sell on marketplace but don’t want to use my name. I would like to use a business name. When I tried to create a new account under the business name, it said to set up Pages to sell. How do I use Pages to sell on marketplace?
    Thank you!

    1. Hi Kristy,

      I don’t believe you can use a business page to sell on Marketplace. You can create a new account and name it with your business. That should work.

  15. I have received two buyer opportunitiesBut each wants me to send them a Google voice code so that they can confirm I am a real seller. When I check their profile there is only one picture, no about information, no posts, just seems very sketchy. Then each of these unknown people become rude asking over and over for the code. This seems very much like a scam, can you confirm to us?

  16. Hi!
    We’ve set up an account for my mom so that she can sell items on marketplace. She has a profile pic and we’ve entered all the basic info: name, DOB etc
    However after posting one item we got a message from FB saying because she’s a new member she has attained the limit of her market place postings. Do we know what the limit it? 1/day or more? Thanks for your help!

    1. Hi Crystal,

      I believe it is one listing at a time. Start selling items, mark them as sold, and Facebook will increase the limit typically within 30 days. They do this now to prevent spam.

  17. I’m not seeing the Audience option for some products. The one product I did only gave me the option to share to all of Canada. I want to target local buyers. Will the boosted listing promote nationally or just local?

    1. Hi Paul,

      Go to your listings and click the three dots next to the product you want to delete and click “delete listing.”

  18. Great article, thank you.
    QUESTION: should I use my existing FB account That I use with friends etc. OR should I open a separate account to sell my items ?

    1. Hi Michael,

      You can use your existing Facebook account! The things you post on the Marketplace will not be shown to your friends unless you want them to.

  19. Thank you, Brian for the informative article. I recently posted a set of cookbooks for sale. In a few days, a woman, who I was not in contact with previously, sent me a copy of an invoice stating she had paid for the item and wanted to know when it would ship. The invoice looks legit. How can I know if she paid or not? I checked my bank statement but they said it can take up to 20 days to post in your statement. Any suggestions?

    1. Hi Sandra,

      Did you set up the listing for local pickup or shipping? It could be a scam so I would be careful. If you got a sale on Facebook, you would receive a notification to ship the item along with the buyer’s information.

  20. hi, would you use your personal fb account to sell? when i list an item to sell, would my friends on fb see that i have started selling on fb marketplace?

    1. Hi Daphne,

      Yes, I would just use a personal account. You can choose to only have your items shown on the marketplace, not to your friends on Facebook.

  21. I am selling on the Facebook marketplace since 2020, and I am selling household tool sets, I bought the products from Alibaba and selling them on the Facebook marketplace, but last two months the demand drop down too much.
    Even though I boost the listings but still, don’t have good results.
    My question:
    1-How many times we can renew the listings, is it good just to click on the renew or always edit the listing with different images or something else???
    2-I am not selling one-time items I have stock and I am looking for long-term sales, is Facebook marketplace the right platform?

    1. Hi Atranik,

      You can boost the listing as often as Facebook allows. It may be a good idea to create a new listing once in a while with new images and descriptions to see if that will perform better. Test a few different things if your sales are not as strong.

      Have you tried selling on other platforms such as Amazon, eBay, or Walmart? List on as many marketplaces as you can.

  22. How can I link marketplace to PayPal. I use PayPal to buy, but starting to clean out things, needs to connect so no contact with buyer. Thx

    1. Hi,

      If you are going to be shipping products from Facebook marketplace, you will need to use Facebook’s payment processor and the payment will go to your bank account.

  23. Question: I’m selling on Facebook and I get people telling me they want to buy my item and they “ will send a check” or they will “Zelle me “ with the check they even say don’t send item til check clears. I have been saying no, but Zelle seems ok and even waiting for a check to clear. What am I missing?

    1. Hi Linda,

      I would avoid people who offer to pay like that as it could be a scam. Would you be shipping the orders to them? If so, they need to pay through Facebook’s payment system.

    2. A very detailed and helpful post you have here.Thanks for sharing this article. You have given me knowledge about how to Sell on Facebook .I hope your tips will help me a lot and other people who wants to sell products on Facebook.

  24. Hello Brian I have tried to sell on fb and all I ever get is them asking if this is still available. After confirming yes I get nothing? I have listed my p number and told them its ok to call but they never call , what’s going on am i doing some thing wrong? how do I get them to call, I don’t add shipping and I am just trying to sell local any advise. Thank you Mike

    1. Hi Mike,

      That is typical anywhere with Facebook Marketplace. Many people will message and few will follow up. Just keep at it! If the listing is old, you can boost it back to the top of the page to get more views.

      Most people in my experience will not call and will only use the messenger.

  25. I am a 78 year old male and I’m wanting to downsize and I have looked at your site as a possible one to unload lots of unwanted good stuff and lots of tools. I have read through your “How to sell on Facebook/Marketplace” and I am anxious to get started once I get my act together. I will have to join Facebook first.

    1. Hi Andrew,

      Don’t be intimidated by Facebook marketplace! It is pretty easy to learn once you start using it. Facebook Marketplace is a great way to sell unwanted goods from your home. You can post items for sale locally and have people come pick them up or meet them somewhere for the sale.

    1. Hi Jennifer,

      Sure, just add that to the description of the item that you are looking for a trade. You cannot specifically list something as a trade, though.

  26. Hi great information but I’m still not seeing how to connect a pay button nobody can check out or pay and I have PayPal link and my bank account how do I create a pay button

    1. Hi Jennifer,

      When creating a listing through Facebook Marketplace, you need to select the delivery method in the second step of creating the listing. If you choose shipping, a buy button will appear on your listing when it is live.

      It’s also worth noting that not every category will be available to ship. When choosing the category, Facebook will show you if shipping is available or not.

    1. Hi Barbara,

      Not sure what you mean. Facebook Marketplace is for listing products locally. Did you choose a ship only option?

    1. Hi Jeanie,

      When you are creating a listing, there is an option at the bottom to hide the item from friends. The product you list will just be listed on the Marketplace, not posted on your feed.

    1. Hi Carol,

      The SKU (stock keeping unit) is an optional section when creating your listing. Only you will see this. It is used to keep yourself organized if you have a lot of listings to sort through.

      For instance, if you’re selling a coffee mug, you can make your SKU CM01.

      I hope this helps.


  27. Thanks for the tips-very helpful! I just joined FB primarily so I could clean out a few things in my house. I’m a pretty private person so I just put up my photo and I stated that I am retired-it’s true :). I posted the first item, a rug, and that is up now. I went to put up 2 more things so that I could just see how the first 3 things went then come back another day and put up a few more but FB didn’t let me post the next 2 items. It said that since I was new, that was my quota for now. I was very disappointed. I looked for clarifying info on how long I have to wait and I saw 12 months!! Please tell me I am wrong?! I would appreciate your help in understanding how things work here.
    Many thanks!

    1. Hi Amy,

      I am sorry to hear Facebook put a limit on your marketplace account! I am not sure how long you will have to wait until you can post more items. Work on selling the item that is currently for sale, get some good feedback from customers, and eventually, they allow multiple listings.

  28. I moved recently, hours away, and wish to sell locally at my new home area. I don’t want to close my old marketplace account because I have some items i will transfer to my now local account and I don’t want to erase them. But when I list a new item, my former town shows up ans my location. How do I correct this? Can I have two marketplace accounts at once?


  30. I post something in Facebook marketplace and I keep getting response from people to text them. Then they want to send a digit code what is this?

    1. Hi Maria,

      Sounds like spam to me. To keep things safe, only message potential buyers through Facebook Messenger.

  31. I noticed some products say “Buy” or “Add to Cart” instead of “Send” (like to send a message). Then there’s the option of Facebook pay/Apple Pay etc when you click Buy. Also, I noticed some products that have the Buy/Add to Cart are actually custom and the price is way too low, like $8 for something that clearly costs thousands. My question is how are they getting away with going through an actual transaction of like $8 when they clearly will not receive the advertised product for that amount? Ex: “Iron security doors” is what I searched. Thanks!

    1. Hi Whitney,

      Some products have shipping enabled which is why you will see a Buy button on some. As far as the low prices you are seeing, I am not sure. Those particular items could be a scam.

  32. Curious what Facebook’s policy is on a buyer returning the item they bought. One issue that caused many non-commercial sellers to leave Ebay is that they can pretty much force the seller to take back a sold item with no say in the matter. And of course that means Ebay’s long arm can reach into your bank account to take back the funds for the return. Is this the same with Facebook? Or can you make a sale permanent or final without a return option?

  33. Wondering if you can tell me if this is legit? I sold 600 dollars this year and now facebook says i have to give my ssc nimber to continue shipping and recieve my payment because they have to send me a 1099 form. Thanks very much

  34. iam experiencing people contacting me saying they have seen the same ring or pendant on line, it has happened 3 or 4 times, too much of a coincidence. they display the same link every time. All may lines are end of stock. Can it be a duplication and how do i find the source of this,Is it my settings????

  35. Hello I wanted to know if it’s best I create a new FB account to sell my items or if I have to use my personal FB. I do have a FB business page. Can I use that profile instead of my personal account?

  36. I’m new, confused after we agree on a sale how do I get paid and them receive items, how does that work so both parties no there not getting ripped of. Do I need a savings or checking account

    1. Hi Robert,

      Everything goes through Facebook. After you enter your banking info (where you want Facebook to send the money), the customer pays through Facebook. Once your product arrives to the customer, Facebook will release your payment. I believe either a checking or savings should work.

  37. From years of selling on Facebook marketplace and doing so well all of a sudden my views are zero to low. 6 moths ago my views was extremely high and that made my business boom. Facebook is having to many glitches and we users are facing the consequences. No matter what I do my now days my views are low to zero. No matter how many reports I send there’s no change.

    1. Hi Shaheema,

      Hmm, that is strange. Are you still selling the same products or are you listing different products?

  38. I use facebook to generate an income. My account keeps getting banned and although I send through all necessary requirements Facebook asks for my account still remains banned. I’ve done nothing wrong. This morning I’ve received a noticatifiaction email saying my account is disabled . Facebook asked for a video selfie of myself I’ve done it and sent it through. Uptil now my account is banned with no feedback from Facebook. Here I am earning an honest living and my account gets banned. There are others out there that is scamming people and they get away. This is ridiculous to ban my account for no reason. I humbly request for my account to be unbanned.

  39. Hi I have a electric wheel chair that I put on Marketplace and it was rejected because it is against marketplace rules. I see other scooter and motorized chairs on under health and beauty items. So why can’t I sell mind.

    Thank you

    1. HI Karen,

      Facebook didn’t specify what was not allowed? What were the rules they stated? If you see others listing the same products, then I am sure you can as well.

  40. This is great and I sold my first item. Payment doesn’t come to me until after I ship. Does this mean that Facebook collects the money and sends it to me once they receive proof of shipment?

  41. Hi Bob, I have listed an item for the first time and received a reply. However I was unable to click on her reply in order to reply back. I ended up looking up her Facebook page and sending a message to her that way. How do I communicate directly through Marketplace?

    1. Hi Jennifer,

      You communicate with others through Facebook messenger. The message should pop up on the bottom of your Facebook or you can download the Messenger app on your phone and communicate that way.

  42. thanks for a very informative article on the FB Marketplace. Brian, do you know if it’s possible to sell through a page I manage? I’ve been searching trying to find out if I can sell on marketplace through a page I manage for a non-profit. the sales should come from the non-profit page and not from my personal page. I have not been able to find any information although FB help does mention that you can sell “from a page”. But, it does not tell you how to do that. It does say that you can sell through a business page and provides a “link” for more information. The link is dead.

    1. I think I figured it out. When it says you can sell on a Page, it means that you can, literally, sell an item on the page itself, not through Marketplace. Also the business can set up a Shop and sell items through that shop, not through Marketplace. Nothing found yet on whether or not I can choose my non-profit page as the seller on Marketplace. Any thoughts on that?

  43. Thanks so much for the info. I had already figured all that out and sold and item. The buyer paid but it’s in never-never land. I see where you should go to Marketplace “Your Account” to set up bank info, but there is no Your Account on my iPad in Marketplace. I’m so confused. I have looked everywhere. I would really appreciate your help.

  44. Very nice job on the how-to!! I know it sounds crazy, but I don’t want my marketplace listings to be on my regular Facebook feed. Just on the Marketplace. How do I adjust my settings to do that?

    1. Hi Sherry,

      Your marketplace listings will not show up in your Facebook feed. The only time that happens is if you “boost” aka advertises your listing.

  45. If going away in two weeks for a month , should we wait till we get back to sell on marketplace? Or can you shut it down while gone?

  46. Hello, I have a few questions if you don’t mind:
    1. do you have any video tutorials on how to sell on FB Marketplace for beginners?
    2. When I list an item, it goes farther down the search page day by day as new items from other sellers come to the top of the page. What’s your suggestion for keeping my items fresh for viewers?
    3. I joined several local FB groups. Whenever I add a new listing, I add it to those groups. In your opinion, is it worth it. I can’t tell if the buyers are from the groups or not, got a feeling they aren’t.
    4. When someone makes a purchase from you, is there any way to make them repeat customers.
    5. I have a lot of items to sell. I am new at this and as of right now, I only have 2 listings. Let’s say I have 50 items to list, do you recommend listing them all at once or maybe listing a few everyday?
    6. Once my item has been listed for 7 days and has not sold, and you have used up all the relisting options suggested by Facebook, would you delete the item and make a whole new listing for it?
    7. Do you offer consultation for learning Marketplace etc by phone or Zoom?

    I know I have a lot of questions, but It’s hard to find someone who will personally answer them, and I noticed in the comment section that you answer your readers. and I thank you for that.

    1. Hi Barbra,

      1. No, sorry we do not. I suggest searching on Youtube. There are tons of great videos on there.

      2. This is normal. You will need to refresh them when Facebook allows.

      3. It can be. Depends on the product. Doesnt hurt to add them to those groups.

      4. You can create a Facebook page that features other items you sell. If they’re interested in what else you have, ask them to follow.

      5. I would list everything at once.

      6. Yes, I would relist it. Maybe try new images/price and make sure the description has lots of info on the product

      7. No, we don’t offer that at this time.

      I hope this helps!


  47. I need more info on how to get paid. THe customer has Paypal and I have paypal, but the payment is not showing up in the summary. and She gets and ERROR MSG. WHat am I doing wrong. Please contact me – I’ve already lost 2 sales.
    One person said I need to be sure that my Paypal is synced up to FBk MP. Is that so?
    How do I do that.

    1. Hi Robin,

      I have never used paypal for a Facebook marketplace order. The funds are deposited into my bank account and the transaction is done through Facebook. Have you entered any payment info on Facebook?

      1. HOW do you enter bank info? This is my first out of local rea sale and I feel that there isn’t much info available…

        1. Hi Caroline,

          Once you’re in Marketplace, go to “Your Account”, then “Your Sales”, then click on View Payment Info and you can edit your info there.

  48. Excellent detailed and very helpful article. You are making me Fearless as I plan to pass along well-loved things & prepare to downsize! Thank you

  49. I am trying to sell things on Market place but people keep sending me a verification code and then they say it is not verified . What am I doing wrong????

  50. Hi I have sold items on my marketplace account several times, but ONLY locally. I recently posted an item for sale and some how it ended up under marketing that said I could ship it. I cannot figure out how money gets exchanged. Someone said he ordered the item, it did show up as SOLD. He said he paid for it. But how do I receive that money. I am very xonfused. If you could answer this I would be so grateful

  51. Thanks for your info. Very informative. I’m selling on marketplace right now and you showed me info I didn’t know about. I’m still new at this and learning. My only question. I sell off my regular Facebook page. I resales mostly glass items of all kind. Would I be better off opening up a separate account and what does having a marketplace page mean and it’s benefits. I’m doing pretty good and have a few followers
    Thanks again

    1. Hi Chelle,

      Thanks for reading!

      Selling off your regular Facebook page is just fine. You can create a new account if you’d like, though.

      Not sure what you mean by a “marketplace page.”

  52. Thanks for your guide. I’m having issues with product tags. The first couple of listing I made on Facebook market place I had the option of product tags available to place up to 10 tags. Now I don’t ever have that option. I see other listings with tags so I’m wondering how can I be able to put product tags again

    1. Hi Christina,

      That is odd and I am noticing that as well for some categories. Try listing your product in a different category, if possible. That may allow you to add tags.

      If not, try adding as many keywords as you can within your description. That will help with search as well.

    1. Hi Sally,

      Hmm, that is odd! Facebook should give you the option to add tags. If that isn’t an option, try adding additional keywords in the description, that should help with search as well.

  53. Hello Brian! Thank you for this informative article ……….My FB Marketplace listing /posts/ ARE MISSING the Messenger, Save, Share

    and ” is this available ” Buttons ,,,,, Had 177 views in a week and only 3 actual conversations ….

    HELP !!! How do I fix this so I can downsize and move into senior housing !! Thanks for a speedy reply ! Pat

    1. Hi Pat,

      You won’t be able to see that but anyone who views your listing will. Your item may not have a ton of interest yet or maybe the price is too high. Also, you can always renew the post so it goes back to the top. That will help get more views.

  54. Great guide on the new Marketplace. I’ve been using Marketplace for the past few months to sell old baby clothes. A few days ago one of my items wouldn’t go through (usual baby bundle) and still says “this listing is being reviewed”. I have deleted it and tried to re list but the same message appears So now I can’t list anything new or list existing items to other places (local fb groups). I’ve reported this to fb but not expecting a reply anytime soon. Have you experienced this issue and know how to resolve it?

    1. Hi Caroline,

      Sometimes it may take a few hours for Facebook to approve your listing. Once it is reviewed, it should be live.

  55. In “your account” in fb marketplace, my sold items are listed along with (interspersed with) my active ones. How can I separate the sold items from the active ones in this list…..I want all sold items listed together after the list of active ones. This would give me much easier oversight. I could also edit active listings much quicker if I don’t need to scroll past all of the sold items which are interspersed with the active ones.

    1. Hi Bob,

      I am not sure how you can separate the sold from the active listings. I would try contacting Facebook or search through their help files to see if they have a solution.

  56. Is it possible to list products on FB marketplace with a Business FB account? I see the marketplace option on my personal facebook account, but not for our Business facebook page which only shows our listings in our “Shop”.

    1. Hi Mike,

      You cannot list products under a Business page on the marketplace. You’ll have to use your personal account. Or, you can make a new “personal” account but with your business as the name.

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