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jungle scout vs. helium 10

Jungle Scout vs Helium 10: Which Will Help You Sell More on Amazon in 2021?

More than half of Amazon sellers use one of these tools: Jungle Scout or Helium 10. 

Some say the products are similar. Others are loyal supporters of one over the other for a wide variety of reasons. 

Which has more accurate data? Which offers more seller support? Which is rolling out helpful new features to help sellers keep up with Amazon?

We’ll walk through the main criteria of these Amazon seller software solutions and provide transparent, side-by-side comparisons.

Of course, take it with a grain of salt that we are Jungle Scout. Obviously we believe in our own product  — that’s why we use it for our own Amazon businesses — but we’re here to provide a clear, neutral comparison of Jungle Scout and Helium 10 so you can be the judge.

Jungle Scout or Helium 10? To find out, read on or check out this video


Data Accuracy: Jungle Scout or Helium 10

Amazon sellers need accurate data to guide their decisions.

Jungle Scout was founded as a product research tool and has the longest history of data aggregation and analysis, allowing it to provide the most accurate models today. Data is core to all that Jungle Scout does: Our data scientists, data engineers, and dedicated product development team ensure data accuracy and data-driven decisions to provide customers with the most helpful insights and best Amazon selling platform. 

In fact, we’ve run countless tests and case studies to monitor our own data accuracy, and we come out on top time and time again.

Jungle Scout has the highest accuracy and lowest margin of error of any Amazon seller software.


The result? 

Jungle Scout has the most robust and accurate Amazon data in the industry. In fact, it’s 14% more accurate than Helium 10’s data. 

What that looks like in terms of actual financial risk:

Jungle Scout’s accuracy:

Let’s say we found a product to sell on Amazon using Jungle Scout. We know that Jungle Scout has an 84.1% accuracy rate. 

Our data says that the product is moving an estimated 500 units per month, so we find a supplier in China that can make the item for $5 each and spend $7,500 on three months of inventory.

Considering Jungle Scout’s 15.9% margin of error (ie. 100% minus the 84.1% accuracy rate) regarding the sales estimate for the product, that means there’s a roughly 16% chance that the listing will underperform in some way—it could sell half of its inventory, or none at all.

Helium 10’s accuracy:

At 74%, Helium 10’s accuracy is lower than Jungle Scout’s, so its margin of error is higher. Let’s say we find a product that Helium 10 says will sell 500 units per month. And, just as before, we find a manufacturer that will make it for $5 per unit and buy three months of stock for $7,500.

Because Helium 10 has a margin of error of 26%, we’re now working with an estimate that’s 12% less accurate than Jungle Scout’s. That may not sound like a huge difference at first, until we remember the thousands of dollars we paid on inventory—plus all the time we spent negotiating with our supplieroptimizing the listing, and advertising it on and off Amazon

Advantage: Jungle Scout

Jungle Scout was the first Amazon research tool on the market, debuting in February of 2015, two years before Helium 10 launched. Not only is Jungle Scout more established in the Amazon selling space, this extended time frame has allowed the Jungle Scout data models to become even more trained and accurate. 

Jungle Scout’s 84.1% accuracy is notably higher than Helium 10’s 74% accuracy, and that 14% difference exposes your business to more risk. You’re risking money each time you rely on data that is inaccurate. A 14% difference in accuracy could mean fewer sales, less revenue or increased costs. 

I have tested JS accuracy vs other software vs my own sales and JS is always the closest to my own sales, so I trust it when looking at potential products.” 

– Jamie R.


Features: Jungle Scout or Helium 10

Features, tools, capabilities… whatever you want to call them, we want to make sure you can do the following important things to help your Amazon business thrive.

Jungle Scout and Helium 10 both offer all features in a single product, so everything you see here (and then some) are included in the product at no additional cost.


Jungle Scout

Helium 10

Product Research

Keyword Research

Keyword Rank Tracker

Profit & Sales Tracking

Request Reviews in One Click

Product Tracking

Opportunity Finder

Inventory Manager

Global Supplier Database


Opportunity Score


Product Launch Service


Unlimited Email Campaigns


PPC Automation Tool


Mobile App


◐ = partial capability

Advantage: Jungle Scout

Unless you’re choosing an all-in-one Amazon seller tool exclusively for automating PPC or to use on a mobile device, Jungle Scout has more (and more complete) features and capabilities than Helium 10. 


User Experience: Jungle Scout or Helium 10

Jungle Scout and Helium 10 obviously have unique user interfaces and user experiences, even when each is trying to help a seller accomplish a similar task. 

For example, here’s what each tool looks like for product research:

Jungle Scout Product Database

Jungle Scout’s interface allows you to quickly choose the criteria you’re looking for with plenty of essential filters you’ll need when researching your next product idea. 

Once you hit search, the page is populated with hundreds of products you can dig deeper into. As you scroll through the search results, Product Database will show you the exact criteria you are searching for as well as net price, fees, and the option to add to the Product Tracker in one click. 

Jungle Scout shows you a product’s seasonal performance:

Jungle Scout shows top products, which sellers can quickly add to the Product Tracker:

Jungle Scout shows units sold:


Helium 10 Black Box

To use additional filters when conducting product research with Helium 10, you click the Advanced Filter tab to view more.

A few more filter options include Price Change %, Sales Year Over Year %, Variation Count, and Best Sales Period.

If you click on the price or the sales number in Black Box, it will bring up a graph that shows you the average price and average daily sales for that particular product. 

Advantage: Both

This one is all about preference. “Different strokes for different folks,” as they say. 

“I find Jungle Scout very easy to use – especially with all the tutorials given. The reason I chose JS is because it seemed to be thorough but more user friendly than other programs I’ve seen. It has proven me correct.” 

– Amanda T.


Expertise & Experience: Jungle Scout or Helium 10

Jungle Scout was the first Amazon seller solution to market and was made by sellers for sellers. 

Jungle Scout’s founder and CEO Greg Mercer is an 8-figure Amazon seller who started Jungle Scout to help other entrepreneurs build successful businesses and find financial freedom on Amazon. He was named the Best Amazon Expert in The Seller Awards, has been a two-time finalist for EY’s Entrepreneur of the Year, and a two-time Top 50 SaaS CEO honoree.

Greg grew Jungle Scout as largely a team of Amazon sellers who own and operate their own Amazon businesses around the world. This includes everyone from developers, marketers, customer success and training specialists, product managers, executives, and more.

Further, many of the Jungle Scout team have a hand in the Million Dollar Case Study, a program in which the team finds, sources, and sells a product on Amazon together, walking through the steps to help new sellers understand the process in detail. (And yes, the team has sold more than $1 million and donated all profits to charity.)

Helium 10 has a smaller team overall, though appears to have invested in growing a team of Amazon sellers/experts within their product team. 

Advantage: Both

Jungle Scout’s expertise and experience is extensive and clear, and we estimate Jungle Scout gets the distinct advantage here. But as we are not employees of Helium 10 ourselves, we respectfully leave it as a draw.


Support & Resources: Jungle Scout or Helium 10

Jungle Scout’s Customer Support team is top rated, staffed by Amazon seller experts, and available 24/7/365. The team of more than 20 customer support representatives answers product-related questions, questions related to Amazon policies, updates and changes, and overall ensures that sellers have the information they need to launch and maintain a successful online business.

Jungle Scout users also have access to Academy, a comprehensive training library covering every step of the seller journey. Academy features hundreds of videos (and new content added all the time) that not only helps sellers make the most of Jungle Scout’s technology, but also teaches how to sell on Amazon, covering any question a seller might have.

Further, the vast majority of Jungle Scout’s resources are free and available to everyone, including:

  • The biggest free library of Amazon selling content and in-depth videos
  • Tried and tested tips from real Amazon sellers in exclusive, bite-sized tutorials
  • Step-by-step case studies
  • Live onboarding training
  • Tool Tip Tuesdays for product feature deep dives
  • Regular webinars
  • Free in-depth data reports

Helium 10 offers a training academy, which focuses on teaching users how to use the Helium 10 tools. It also has a program called Freedom Ticket, described as a “hands-on, technical run through of how to sell on Amazon,” though this is available only to its highest-paying customers. Some of these exclusive benefits include live Q&A sessions and live classes.

Advantage: Jungle Scout

Jungle Scout’s customer service is simply fantastic. Every concern I have had, they have answered thoroughly and responsively. I cannot speak highly enough about them!” 

– Darren W.


Customer Ratings: Jungle Scout or Helium 10

Finally, if you want to hear it from somewhere other than the horse’s mouth, Jungle Scout and Helium 10 customers provide ratings on Trustpilot, a third-party review platform.

Trustpilot rating and reviews

Jungle Scout

4.5 rating

1,936 reviews

Helium 10

4.5 rating

84 reviews

Advantage: Draw

At time of publication, both Jungle Scout and Helium 10 have 4.4 customer ratings on TrustPilot, so we’ll call it a draw solely based on rating (and not quantity) of reviews.

These are among the most recent comments for each platform:

Jungle Scout comments: 

  • Best platform, features are added frequently, support team is rock solid and the training offered by the subscription is really helpful, not to mention the Facebook support group by very resourceful. THANKS! — Sebastien B.
  • Jungle Scout is AMAZING! After watching some free video training on YouTube I was blown away by the value they provide! I’ve since gone on to watch a lot more training videos, and purchase a training course. The Jungle Scout software is the BEST in the industry! And believe me … I’ve tried them all! … I’m highly impressed and grateful to Jungle Scout for such an awesome product and great service!  — D. Mont.
  • I only had a small problem because of me and the jungle scout team helped me solve it super quickly, with kindness and patience, it is the best customer service I have received. — Alicia O.
  • Jungle scout is a great tool with excellent support. My favorite is the promotions section. They always seem to be trying to improve. This really is an all in one tool. I couldn’t do FBA without it! — Hausa

Helium 10 comments: 

  • Love the variety of tools. But it is a bit overwhelming when deciding which tool to use. And learning the tools is not easy. I gave a five star rating due to the effort of the company to offer value with new tools. — Leigh R.
  • Love this software. Everything they have done with Amazon tools has change the game for my FBA business. — Trevin P. 
  • Having tried a number of different platforms for the information we need to build listings and track our products, we eventually found Helium 10. We could not be happier with it, they are always on hand to speak to you and answer any queries, their suite of programmes which have been great. — Mark C.
  • I’m still learning how to move around within the tools. Your training is excellent! The tools provide very valuable information. — Millie A.


Affordability: Jungle Scout or Helium 10

Jungle Scout pricing: 

Basic: $49 per month or $349 annually

Suite: $69 per month or $589 annually

Professional: $129 per month or $999 annually


Helium 10 pricing:

Platinum: $97 per month or $970 annually   

Diamond: $197 per month or $1,970 annually

Elite: $397 per month ($4,764 annually – no annual discount)

Advantage: Jungle Scout

“[Jungle Scout] pays for itself! It is everything a seller needs in one location. Nothing else like it on the market.” 

– Michaelle S.


Other stuff?

Weekly expert Q&A sessions: Helium 10 offers weekly Q&As for sellers to bring questions to Helium 10’s experts. These are limited to paying customers.

Philanthropy: Jungle Scout has donated hundreds of thousands of dollars to charities including Doctors without Borders and Pencils of Promise, including a $95,000 donation to build a school in Ghana. 

Seller communities: Both Jungle Scout and Helium 10 have exclusive seller communities on Facebook which are great places for beginner and experienced entrepreneurs to learn from each other.


In conclusion…

…it’s up to you! 

You can count the categories above that favored Jungle Scout or Helium 10, you can choose based on one or two factors that are most important to you and your business, or you can even try both products out. (Jungle Scout offers a money-back guarantee.)

If you’re already using Helium 10 but want to switch to Jungle Scout, you can use our quick and easy guide to ensure a seamless transition.

Best of luck with your choice! We hope you join the 400,000 people who’ve found success with Jungle Scout. Either way, though, remember you can always use Jungle Scout’s free content, resources, videos, and community to stay on top of everything you need to know to sell successfully on Amazon.




5 comments on “Jungle Scout vs Helium 10: Which Will Help You Sell More on Amazon in 2021?

  1. Hi jungle scout. My name is Han Yiwei. One of the Amazon sellers. Helium 10 has PPC automation campaign tools. May I know what jungle scout has for the PPC automation campaigns, that lives up the below passage you guys mention

    Advantage: Jungle Scout

    Unless you’re choosing an all-in-one Amazon seller tool exclusively for automating PPC or to use on a mobile device, Jungle Scout has more (and more complete) features and capabilities than Helium 10.

    Thank you 😊

  2. To me it seems that whichever app releases first on Amazon.ae will be the app I choose. Hopefully it’s you. We are in grave need of these tools.

  3. Amazing post & Differentiate the things from jungle scout. i was just confused in starting but now ill definitely will go with jungle scout.

    Thanks JS, keep it up good work !!

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