What to Sell on Amazon FBA in January 2024

The hardest part about selling on Amazon is, well, figuring out what to sell on Amazon. You may have what you think is a great idea for a product, but smart sellers rely on data — not always their gut instincts — for which products to invest in.

This is especially true in January, when customers shop for products to help them reach their goals and New Year’s resolutions. Sure, sales typically slow down during this time of year, but sellers can take advantage of many opportunities to start fresh and launch new products.

How do you pick the best products to sell on Amazon? How do you know what consumers are buying during this time of year? How much inventory should you purchase?

We’ll answer all of those questions and more in this article, so keep on reading.

What to sell on Amazon FBA in January 2024

As we head into the new year, what types of products will consumers spend their money on? 

Unlike the holiday season, Q1 is when ecommerce sales start to return to normal — meaning there’s no more influx of customers rushing to purchase goods for the holidays. This time of year is an excellent opportunity to look for evergreen products that you can sell year-round.

1. Exercise and Fitness Equipment

This one is pretty obvious, right? One of the most popular New Year’s resolutions is to start working out and get into shape. This is a fantastic opportunity for Amazon sellers to stock up on exercise equipment for those New Years’ resolutioners.

Let’s take a look at some fitness and exercise-related keywords using Keyword Scout.

Just take a look at the monthly search volume 30-day trend; consumers actively search for these products after the holidays and the New Year.


Keyword Scout showed us thousands of keywords related to “workout equipment” which can give you tons of products within this space. 

The fitness category can be very competitive, so try to think outside of the box if you are selling and marketing a private label fitness product. A unique and powerful way to make new products is by tapping into the massive user base on TikTok. It’s is a great way to reach targeted audiences, even in competitive markets, organically. 

If you can find popular exercise and fitness products to resell via retail arbitrage, online arbitrage, or even by dropshipping, that is another viable option as well. 

Tip: Try local discount stores such as Marshalls or Burlington; you can often find low-priced brand-name exercise and fitness equipment at these stores to resell on Amazon. 

If you go the arbitrage route, make sure you scan items with your Amazon seller app first to ensure you are ungated in a particular category or brand. 

2. Fitness apparel and shoes 

If you are ungated in the clothing and shoe category — and/or for some major clothing brands on Amazon — these are the types of products you should try to source in the new year. If consumers are purchasing fitness equipment, they’re also purchasing new workout apparel to wear to the gym or for a run around town. 

Clothing and shoes are great for retail arbitrage sellers because not many Amazon sellers are allowed to sell in these categories.

If you are more interested in creating your own private-label product in the fitness industry, you can use the power of social media to get your brand off the ground. Remember “TikTok leggings?” 

As mentioned above, if you can launch a unique enough product with a fresh marketing strategy to match, using a platform such as TikTok can help increase your Amazon sales. 

According to Keyword Scout, “work out sets gym for women” saw a 1155% spike in interest over the past 90 days alone. 

Now may be a good time to look into matching workout sets you can market to women. Check out this trend on TikTok to see what styles women are talking about and purchasing.  

3. Self-care and beauty products

Brands in this industry created more and more products catered towards self-care, personal care, mindfulness, and meditation. 

Search “skincare routine” on TikTok and see how integral self-care is to consumers’ lifestyles. Content creators and influencers have really helped create the culture of keeping yourself in check, even when times are tough.


Using Keyword Scout again, we can see that there are tons of beauty and self care related keywords that are trending upwards into the New Year. 

If you are approved in the beauty category on Amazon, consider creating a beauty bundle listing of popular, complementary beauty products that help complete a skincare regimen.

Wholesale and retail arbitrage are also great business models to follow for selling beauty products on Amazon. Contact beauty brands directly to open wholesale accounts or go to retail stores and start scanning various beauty products to see what you could make a profit on. 

These products fall in line with consumer New Year’s resolutions to look and feel better than before. But because a new skincare routine is easier to stick to than many other resolutions, we believe the trend will stick around much longer than a few weeks after the New Year.

4. Books (self-help, business, financial) 

As many say, new year, new me. Which means consumers will be looking for ways to improve their lives in 2024. We talked about fitness products as people tend to work on their physical health in January, but what about mentally and financially? 

Non-fiction books in the self-help, business, real estate, or financial niche can be great products to sell in January. Though, you’re probably saying, well, I’m not an author, how can I sell these books?

Selling used books is still one of the best ways to make money selling on Amazon. Look for used books in thrift stores, book sales, or even your own personal collection for books that fall under these categories.

Go through Amazon’s book category and search for these subtopics to see what types of books are selling the best, and make a note on some of these publications next time you source for books. 

Though before buying a book to resell on Amazon, make sure you are allowed by Amazon to sell a particular book, even in a used condition. 

If you do have a knack for writing and are well-versed in a “self-help” or “business-related” topic, then you can also look into self-publishing a book using Amazon KDP. 

READ MORE | Amazon Kindle Direct Publishing (KDP) 2024 Guide

Use Keyword Scout to get ideas for the types of books you can resell on Amazon. For example, searches for “self help books” are up 55% over the past 30 days.

5. Hobbies

During the holiday season, people receive gifts based on the hobbies they already have or maybe for a new hobby that they want to pick up. Either way, targeting specific hobbies in January can be a lucrative way to earn some money. 

Need ideas for what hobbies to sell products for? Ask ChatGPT to make a list of popular hobbies and then use Jungle Scout to do more research into some of those hobbies. 

For example, golf. Someone may receive new clubs for Christmas but then realize they need a new glove, a ball marker, a range finder, and so on. Be the seller on Amazon that can provide these types of products to the customer.

There are many great opportunities to launch new private label products for nearly every hobby out there but if you want to capitalize sooner than later, there are an unlimited number of retail arbitrage and wholesale opportunities.

How to find the best products to sell on Amazon

Don’t limit yourself to the list of ideas above, as most products in all product categories will sell in January. Think outside the box, gather your ideas, and make sure you bring them into proper product research before investing in any product to sell on Amazon

READ MORE | Product Research 2024 Guide: How to Find Profitable Products

Next, use Jungle Scout’s tools to figure out if your product idea is viable for selling on the Amazon platform:

  • Keyword Scout: Use this tool to determine a product’s search volume and gather additional keyword ideas to target in your listing and PPC campaigns. Keyword Scout will also show you the historical search volume of a particular keyword to see which time of year it is searched for the most. 
  • Opportunity Finder: This tool will help you find unique niches and determine the seasonality of different products. I used this tool to find viable evergreen and seasonal products to sell during Q4 on Amazon. 
  • Product Database: Enter specific criteria to find the exact products you would be interested in selling. Try out different criteria and filters, and see where your research takes you.  
  • Extension: Hit the extension button, and it will pull up valuable data about the product you are currently searching for. This will give you an idea of potential monthly sales and a quick competitive analysis. With the Extension, you can now view a Historical Trend data chart located in the embedded section on a product detail page. View historical data points such as Buy Box price, New lowest price, BSR, Amazon’s price, and more. 

Want to learn more about how to find profitable products to sell on Amazon? Check out our YouTube video on How to Sell on Amazon for Beginners in 2024.

What are you going to sell on Amazon in January?

We hope this guide gives you some good ideas of what products you can sell during this time of year. Bookmark this page for updates in February 2024 — we’ll update you with more ideas for the next month, and every month after that. Now, get out there and make it happen! 

Let us know what you think of these categories, or if you have any questions, let us know in the comments below. 

Check out our full How to Sell on Amazon guide for more information on product research, sourcing, listing creation, and much more. 

Explore new product opportunities with Jungle Scout and start making money on Amazon!

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