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Amazon Restricted Categories: Your 2020 Guide to Getting Ungated

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Does this situation sound familiar? After doing your homework, you find the perfect product to sell on Amazon — it’s in demand, and competition is low. Its sales potential is almost limitless.  

But, after some additional research, you find out that you might not be able to sell it because it falls into one of Amazon’s restricted categories. 

Of course, even though it may require some additional work, it is possible to sell in one of Amazon’s gated categories. In fact, according to respondents of a recent Jungle Scout survey of more than 1,000 Amazon sellers, 7% are successfully selling in gated categories.

However, restricted categories do have rules and regulations. 

So let’s go over what we need to know about category and product restrictions on Amazon, and how to get ungated.

 

What are Amazon’s product compliance and safety regulations?

When it comes to Amazon’s compliance and safety regulations, there are two sets of rules we need to follow: those for restricted categories, and those for restricted categories products.

 

Categories requiring Amazon-approval

Because the regulations for gated categories are different from one to the next, Amazon has no single set of determining factors with respect to whether or not you can list within a specific category without having to provide additional information for approval. 

But, if you do require Amazon’s okay before selling in a particular category, the approval process may mean paying additional fees, submitting to performance checks, and any other actions Amazon deems necessary.

What categories are gated on Amazon? 

As we mentioned earlier, Amazon is moving away from applying restrictions in the broader categories. Instead, it’s restricting entry for sub-category niches. That’s why the list of restricted categories is significantly shorter than that of the restricted products (more on this below).

These are the categories presently gated on Amazon:

How to sell in restricted categories

No two Amazon-restricted categories have the same method of getting ungated, and some are much easier to sell in than others. 

Here is a short how-to guide for some of Amazon’s gated categories* according to Amazon itself, sources around the web, and my own experience.

Automotive and Powersports

Automotive and Powersports includes products that can be used with cars, trucks, and other motor vehicles. Products consist of replacement parts, performance parts, tires and wheels, tools and equipment, interior/exterior accessories, fluids, and more.

Amazon says:

Other sellers say you need a website as well. For most private label sellers this isn’t a big deal. However, resellers tend to run into issues. 

Collectible Coins

Collectible coins are rare and special edition minted coins targeted at collectors.

Amazon says:

  • Unless 100% of the seller’s products are from a legally recognized government mint and comply with the additional product requirements, or 100% of the seller’s items are graded by the approved graders and comply with the additional product requirements then the seller must maintain membership in one of the following organizations:
    • PNG – Professional Numismatist Guild
    • ICTA – Industry Council for Tangible Assets
    • PCGS – Professional Coin Grading Service
    • NGC/PMG – Numismatic Grading Corporation/Paper Money Guarantee
  • 70% or more of the seller’s inventory must be graded by NGC or PCGS, or be from a legally recognized government mint.
  • If the seller qualifies as a dealer of precious metals, precious stones, or jewels under 31 C.F.R. Part 1027, seller has implemented an anti-money laundering program in compliance with Federal Regulation 31 C.F.R. § 1027.210, and will, upon Amazon’s request, provide copies of the seller’s anti-money laundering program to Amazon.
  • Professionally graded / authenticated coins are only acceptable from NGC or PCGS.
  • All coins listed at or above $1,500 must be graded by PCGS or NGC, or they will not be allowed in the store.
  • Ungraded coins must be listed as Graded by the seller unless they are in original government packaging and can be listed accordingly.
  • “Unsearched” bags, rolls, tubes, jars, or any other unknown bulk coins sales are not allowed. The detail page must clearly identify to the customer the specific coins they are purchasing.
  • Sellers should also provide a link to their company website where we can view the products which they wish to sell.

Other sellers say there doesn’t appear to be many sellers trying to break into this category. However, Amazon’s information about the category’s rules is pretty thorough.

As for products like novelty Bitcoins and fake cash, sellers list those items under ‘Clothing, Shoes, and Jewelry’ or ‘Toys and Games.’

Entertainment Collectibles

Like other collectibles, entertainment collectibles are products related to film or television that are signed, special edition, or possess some other quality that would raise the value of the product for collectors.

Amazon says:

  • Sellers must remain on the Professional Seller plan.
  • Sellers must maintain seller performance metrics (aka Customer Metrics) at or below Amazon’s required levels:
    • Order defect rate (ODR) must be less than 1%.
    • Pre-fulfillment cancellation rate must be less than 2.5%.
    • Late shipment rate must be less than 4%.
  • Sellers must comply with all listing requirements for items sold in the Entertainment Collectibles category.
  • Customers must be able to complete all aspects of ordering and purchasing a product using only the Amazon website.

Other sellers say that entertainment collectibles is one of the easier-to-get-into restricted categories. And in terms of the application process for Entertainment Collectibles, sellers are required to send an email to [email protected]; it’s not possible to apply online.

Fine Art

Fine art are one-of-a-kind pieces and not mass produced. Some of these pieces sell for as much as $10,000 or more.

Amazon says:

  • Sellers must be in [the business of selling fine art] for a minimum of three years.
  • They must have “significant online presence through a proprietary or third-party site.”
  • Sellers must have “application of a curatorial element to your gallery selection through yearly exhibition schedules, published essays, or exhibition catalogs.”

Other sellers say that artists representing themselves may not sell on Amazon. Amazon’s fine art section is just for the big-time stuff and for gallery owners/art agents.

And with respect to original art, they say that’s easier to sell on Etsy or eBay. For mass-produced art, Home & Kitchen has sub-categories for those listings.

Jewelry

Fine jewelry are jewelry products authenticated and meet Amazon’s Jewelry Quality Assurance Standards. Like Fine Art, fine jewelry pieces sell for much higher prices.

Amazon says:

  • Products must be sold as listed and as characterized in the descriptions, images, and specifications shown on the detail page.
  • All products must meet Amazon’s Jewelry Quality Assurance Standards.
  • Items must be properly set up according to Amazon’s Categorization of Fine vs. Fashion Jewelry guidelines.
  • All products must be authentic (ie. no knock-offs).
  • Listing of items priced over $300,000 is not allowed in the Jewelry category.
  • Must have the professional seller plan.
  • Sellers applying to list Fine Jewelry must be existing Amazon.com sellers.
  • Must have at least 12 months of prior selling experience on Amazon, with annual revenue of at least $50,000 on Amazon.
  • Sellers applying to list Fine Jewelry must have an existing business with at least one brick-and-mortar store and annual revenue of at least $50,000.
  • Sellers must meet these performance criteria to be eligible to apply to sell in the Jewelry category:
    • Order-Defect Rate of 1% or less
    • Cancellation Rate of 2.5% or less
    • Late Shipment Rate of 4% or less

Other sellers say that ‘Fine Jewelry’ is the strictest of all the Amazon restricted categories. Like ‘Fine Art,’ this is a category just for experts. Unless you already own your own jewelry store and have the logistics in place, ignore this category as the barriers to entry are massive.

Additionally, the ‘Fine Jewelry’ category comes with a $5,000 entry fee (due after quality testing). And you must submit a spreadsheet of products with at least 10 products for quality testing purposes.

Not only that, Amazon may test your products once every 6-12 months.

If you’re interested in selling “non-fine” jewelry, the fashion category is the best place to go.

Sports Collectibles

Sports collectibles are products with signatures, limited editions, and other features that increase the value of the product for collectors.

Amazon says:

  • Maintain an order defect rate lower than 0.75%.
  • Remain on the Professional selling plan.
  • Authenticate or grade a majority of the products listed by one or more of the entities listed below:
    • Ace Authentic
    • Beckett Grading Services
    • Fanatics Authentic
    • Frameworth
    • Grey Flannel
    • Highland Mint
    • Icon Sports Memorabilia
    • James Spence Authentication (JSA)
    • Major League Baseball (MLB Authenticated)
    • MeiGray Group
    • Mounted Memories
    • NFL Players Inc.
    • Panini Authentic
    • Professional Sports Authenticator (PSA)
    • PSA/DNA Authentication Services
    • Steiner Sports
    • Topps Collectibles
    • Tristar Authentic
    • Upper Deck Authenticated (UDA)
    • Beckett Collectors Club Grading (BCCG)
    • Becket Grading Services (BGS)
    • Professional Sports Authenticator (PSA)
    • Sportscard Guaranty (SGC)

Other sellers say that Amazon doesn’t require UPCs for sports collectibles. Regardless, sports collectibles (like other collectibles) are best sold on platforms like eBay or niche hobby sites.

Toys & Games (during the holidays)

Amazon limits sales of toys and games to experienced sellers during the holidays. While the toys and games category includes toys for children ages 14 and younger, the category also extends to strategy board games, collectibles, drones, and other products of interest to adults.

Amazon says:

  • You must have processed and shipped a certain number of orders in the months leading up to the start of the holiday season (typically, September 1 through October 31). The orders do not need to be specific to the Toys store.
  • Pre-fulfillment cancel rates must be no greater than 1.75% in the month leading up to the holiday season (typically October).
  • Late shipment rates must be no greater than 4% in the month leading up to the holiday season (typically October).
  • Order defect rates must be no greater than 1% short term as of the first day of the holiday season (typically November 1).

Other sellers say that many sellers (especially the newer ones) panic when Amazon sends out their holiday requirements, mostly because their products don’t meet the adjusted standards.

If you plan to sell in ‘Toys and Games’, make sure you know and adhere to the holiday requirements. And make sure you have all your ducks in a row before November hits by bookmarking our Seller Calendar to have those important dates on hand.  

Video, DVDs, & Blu-ray

Any type of video media (DVDs and Blu-rays especially) falls under the Video umbrella.

Amazon says:

  • If you do not have a Professional seller account, you must agree to upgrade to a Professional selling plan within 30 days after your application is approved.
  • Order-Defect Rate (ODR) of 1% or less
  • Cancellation Rate of 2.5% or less
  • Late Shipment Rate of 4% or less
  • Amazon also requires the following information:
    • Your primary source(s) of inventory
    • An estimate of the quantity of units you plan to sell
    • A minimum of 3 invoices or purchase orders from your largest inventory source(s) that are representative of the types of items you plan to sell

Other sellers say that Amazon has cracked down hard on the DVD/Blu-ray counterfeit market, and that sellers must now supply invoices showing they’re selling only new DVDs.

For that reason, it’s difficult to sell used DVDs on Amazon.

Watches

Watches include high end jewelry pieces and brands like Rolex and Tag Heuer.

Amazon says:

  • That for certified pre-owned watches, sellers must have the ability to test water resistance and timekeeping accuracy.
  • For certified pre-owned watches, sellers must have a professional selling account in good standing.
  • That certified pre-owned watches must meet all requirements established by a third-party watch certification organization, as determined by Amazon.
  • Sellers must meet minimum Seller Performance metrics:
    • Pre-fulfill cancel rate of 2.5% or less
    • ODR 1% or less
    • Late ship 4% or less
  • Sellers must have a Professional selling account in good standing.
  • Watches and watch products must be listed using the manufacturer’s UPC code. 

* In my experience, high end products are targets for 1-star product reviews.

 

Restricted products on Amazon

Ultimately, Amazon wants to make sure their customers have the best buying experience possible. To help make that happen, Amazon has additional security measures in place when it comes to products sellers could easily misuse and misrepresent.

What qualifies as a restricted product?

Again, because restrictions vary from product to product, Amazon doesn’t have a singular definition of what constitutes a restricted product. 

They do, however, have general qualifications we should keep in mind while doing our product research.

If you’re selling Fulfillment by Amazon (FBA), make sure you review Amazon’s FBA Product Restrictions to see which products cannot be sold FBA.

In place to protect their  over-2 two-billion unique monthly shoppers, Amazon’s restricted categories break down into three basic types: 

  1. Collectibles that have specific condition requirements; 
  2. High-quality expert items; 
  3. And goods regulated by state and/or federal law.

What products are restricted on Amazon?

The list of products restricted on Amazon is long, with the following items currently facing restrictions on the platform:

Though the following products aren’t included on Amazon’s current list of restricted products, they have restrictions as well:

Products are also restricted if:

Additional product restrictions to consider:

  • Certain products are subject to additional regulations in the state of California.
  • If you’re planning to list internationally, you’re responsible for knowing and complying with a country’s laws and regulations.

 

How to apply to get ungated on Amazon:

Thankfully, Amazon has made the approval process for accessing a gated category fairly easy. 

To see if you and your product are eligible, simply go through the following steps:

  • First, login to your Seller Central account.
  • Once you’re on your homepage, click on the ‘Inventory’ tab located near the top-left of the screen.
  • Next, from the dropdown, select ‘Add a Product’.

Amazon restricted categories: restricted product and notification

  • From there, find the item you want to sell.
  • Then, click on ‘Show limitations’ to the left of the product info.
  • Finally, either you’ll be able to click the ‘Request Approval’ button to begin the application process, or you’ll receive a notification saying you are not approved and that applications aren’t being accepted.

 

Amazon’s ‘Prohibited Product Claims’ policy

The last thing Amazon wants is a lawsuit from a buyer claiming they bought a product from an Amazon seller that failed to live up to its listing’s promises. For that reason, Amazon’s product claims policy strictly adheres to the Federal Trade Commission’s (FTC) regulations around “unfair or deceptive” advertising.

That’s also why every seller should take the time to read the FTC’s guidelines around internet marketing. As sellers, we alone are responsible for making sure our product statements are in no way misleading or deceptive.

The mandate of the Federal Trade Commission’s Division of Advertising Practices is to protect “consumers from unfair or deceptive advertising and marketing practices that raise health and safety concerns, as well as those that cause economic injury.” 

Amazon’s claims policy also bans products that say they can “cure, mitigate, treat, or prevent diseases in humans or animals without FDA approval.”

As for products making environmental claims on Amazon, they mustn’t mislead customers about the qualities or characteristics of the item being sold. 

To guarantee compliance with the FTC’s “Green Guides”, sellers need to familiarize themselves with the regulations around “green” marketing claims. It’s a time investment worth making if you sell a product making an environmental assertion (eg. saying your product was made using renewable energy).

 

What happens if you violate restrictions?

Amazon takes the violation of their policies very seriously. If you’re debating whether or not to bend or break their rules, consider the possible consequences:

  • Your listings could be cancelled.
  • They may place limits on your listing privileges.
  • Your listing privileges could be suspended.
  • They may remove your listing privileges altogether.

And once Amazon takes disciplinary action against you, it can be difficult to get reinstated.  

Your safest course of action is to comply with all of Amazon’s rules and regulations.

 

Why go through the trouble of selling in a restricted category?

Granted, there are some fairly extreme requirements for a number of the restricted categories in Amazons. But, for any seller willing to go that “extra mile,” many of these categories possess huge sales opportunities.

And remember: Look for possibilities where others won’t. It’s the key to your Amazon success.

 

To find your perfect business opportunity, use Jungle Scout to research product ideas, in categories you’re interested in!

 

 

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78 comments on “Amazon Restricted Categories: Your 2020 Guide to Getting Ungated

  1. Hi Dave;

    I did not find if I have household cleaning product then how can i take approval from Amazon. As I am very new seller and selling new product with my own logo and name so what’s the process? Also as my product will be new how can i take approval from amazon?

    Thanks

    1. Hi Syed,

      You need to do some research to be sure you are allowed to sell that type of product on Amazon before listing it. You are going to be selling a household cleaning product?

  2. You need approval to list Medical Supplies products.
    Collectable, Refurbished, Used conditions
    You cannot list the product in this condition.
    how to resolve this issue
    as a brands we are selling our own product so should we select manufacture , or reseller , and how to proved all this documents guide

    1. Hi Rahul,

      Provide Amazon what they’re asking for to be approved to sell your products. You can only sell medical supplies as new.

  3. Did you own a franchise or independent dealership back in the day you were in the car business? I had to ask as I am formerly with CAI. How long did it take you to turn your working capital profitably to meet or exceed your income needs?

    1. Hey Stephen! I can answer that for you…with Dave’s first brand, shortly after his first product debuted, he raised capital based on its success. By his 4th quarter that year he had turned a profit. The following year, though, he had issues with some vendors and decided to move toward digital products and content creation. He started his current business with $0 to start, and took about 18 months to become profitable. However, though that business took longer to see a profit, it’s now big enough that Dave has hired a few employees.

  4. This information is so valuable as a new seller! I’m excited to get started as a new seller and expect to be successful as a self made entrepreneur! I’ve tried so many other platforms, and not one of them has ever, or will ever divulge or volunteer such valued information! From the bottom of my heart I thank you!

  5. I tried for 4 weeks to gain clearance for Sports Collectibles.

    Despite meeting all of their listed requirements, I keep getting form emails back saying my proposed listings do not meet their internal requirements.

    I havent even proposed any listings!!!

    They only respond once a week, between 1:40-1:51 on Sunday afternoons.

    So ridiculous.

  6. This stinks. All I want to do is sell a few Star Wars figures (unopened) and have no intention of making a “business” out of it. I used to be able to sell stuff like that on Amazon several years ago with no restrictions. Now they have these new stupid restrictions. I might as well move over to ebay for good.

  7. So i’m new and looking into selling video games on amazon how is that going to work if its gated? how do i ungate that? How long does that take? I seen so many people sell video games on amazon on youtube they never mention anything about video game is part of the restricted category.

  8. Hey Dave,
    I’m read alot of conflicting reports about the baby category. Do I need permission to sell baby blanket or is it a gated category?
    I would appreciate getting some clear info on this category.

  9. Hi Dave,

    A very informative article, thank you for sharing. We are also experience some issues with having our product cleared for listing, which is currently “stranded” in the Amazon Fulfilment Centre in the USA. We’ve got so far and confident we can push through, but require some expert advice in the home stretch. So our question to you is: what does Amazon mean by the following..?

    “The Images provided do not meet the labelling requirements which state that the label must contain contact information of the manufacturer or brand owner.”

    Thanks,

    Tom : )

  10. Hello Dave,

    Can you please advise? I’m trying to ungate the Topical subcategory. I send to Amazon Certificate of Analysis from the manufacturer, invoice and pictures of the product from all sides. Instead of approval I got this:

    We have again fully reviewed the documents and determined that, based on the information you provided, it does not meet our requirements.
    Due to the proprietary nature of our business, we are unable to provide detailed information about this process.
    The product in question does not meet all test specifications mentioned in the COA.

    When I’m trying to ask them what’s the problem they send me the same templated answer… What is the problem can be? I really don’t know what to do.

    Thank you!

  11. What sis it mean’t when Amazon is looking for this:

    The images provided still do not meet the labelling requirements, which state that the label must contain contact information of the manufacturer or brand owner.

    FDA Document:
    – The document provided does not include the statement that the registration is valid.

    And are you ungated in the Medical Supplies and Equipment Category?

    1. Hey Don,

      In the image you need to have your name, address, and contact information visible.

      For the FDA document, you probably need to contact your FDA rep to see what’s missing for that.

      And I’m not sure what you mean by the last question.

  12. I don’t see CD’s on this page, but I know they are restricted. I am looking to start selling brand new CD’s on amazon. I have a wholesale vender set up and approved, I currently have a few hundred brand new CD’s from buying convert tickets. I plan to order from the wholesale vender to obtain invoices and attempt to apply to sell CD’s on amazon. Is there anything else that you know of that will be needed for approval? And will I be asked to repeatedly send in invoices while listing items? My main goal is to clear out the brand new CD’s I have sitting in packages in my garage, all are popular and new music from the last few months. Thanks!

  13. Hello, Dave.
    Pro category “Fine Jewelry”
    I have a small factory for the production of women’s jewelery, They are not from precious metals and without the addition of precious stones. My stones are of natural origin, the maximum that we use is pearls.
    That’s why my product is not jewelry.
    My problem is that I don’t go into “Sellers must have at least 12 months of $ 50,000 on Amazon.” My account of the month 2.

    You write “If you’re interested in making jewelry, it’s 100x easier to get into.”
    Which category would you recommend to use?
    What kind of “fashion” was meant?
    And how to choose a subcategory?
    And I understand that after Amazon can block the listing at any time?

  14. I really need some help I am in the middle of situation right now with 500 units coming my way 🤦🏼‍♀️. I am a brand new PL FBA seller in Amazon but without any listing (it was remove by Amazon) and no sales yet, I have been trying to get ungated in a sub category for dieters supplements. My product is a detox tea, I have provided all documents and got denied several times. What can I do?Hello, I had sent a question a few day ago, but I haven’t gotten any answers yet.

    1. Hey Mariely,

      The only thing I can recommend is trying again. We’ve run into the same issue with other gated categories, especially Toys/Games. What we found is that if you’re persistent, eventually someone helps you get through.

      You might contact your vendor to see if they know anyways to get through.

  15. Hello, I am in a similar situation trying to get approval for restricted category, dietary supplement. I am a complete brand new FBA seller haven’t sold anything on Amazon yet trying to start my own private label and with the help of your JS found a what I think a great product opportunity in the detox and cleanse subcategory. So at the time I created my listing and everything when fine so I started the process of ordering my product and building the brand to start my FBA sellers process and just a few weeks ago as I am waiting for my product to arrive I receive a message that my product was restricted and need to get approval and my listing was removed. With several attempts back and forth of requesting documents and getting all the documents, finally I got everything that they wanted, to get denied again and the notice said the decision was final? Can you please advise if there is anyway I can get around it, you also mention to keep applying even tho they said their decision is final? I would appreciate some advice, a have 500 units coming my way :(. Thank you.

  16. Hi, Are the rules the same on products in the UK, the same as in the USA, looking to start selling on Amazon in the New Year? Having problems getting Liability Insurance transatlantic from the EU to the USA doesn’t look like it will be possible at the moment from the replies I’m getting back from Insurance Brokers. So, I may have to look at the UK Amazon and see if I might be able to get Liability Insurance, as we are all still in the EU. Thank you, Pauline

  17. Hello there,

    im trying to list my essential oils in amazon.com and they keep rejecting my applications. I have the certificate for the products and anything they need. but they send me the same message over and over that I dont meet their requirments. I dont know what elese I should send them. Do you think you can help me with that?
    Thanks

  18. So I read all these comments and wonder which category do not have any restrictions. I would like to sell: hair ornaments, combs and hair brushes for children. Are there any restrictions when it comes to this category?

    1. Hey Peter,

      That’s probably health and beauty which I believe is gated, but not restricted. I think with H/B you need to have invoices from the manufacturer to get ungated.

  19. Hi Dave
    So I read all these comments and wonder which category do not have any restrictions. I would like to sell: hair ornaments, combs and hair brushes for children. Are there any restrictions when it comes to this category?

  20. Hi Dave

    I have been trying to follow some sex toys since I’m interested in the niche. A few days after I was analyzing sales, Junglescout went “dark” on all of those items (just sex toys) showing “N/A” even on the ones where I had a previous history.
    I open a case in customer service without response or solution.
    I’m I missing something?
    Thanks.

    1. Hey Francisco,

      Amazon is weird about sex toys. It’s listed as “banned” in their restricted items list, yet the term “dildo” is the #1 most searched for keyword on Amazon (no joke).

      As far as I know it’s possible to sell sex toys on Amazon, however the sellers tend to use euphemisms to get around Amazon’s algo/TOS.

      TLDR: err on the side of caution with that category until you hear directly from Amazon that it’s cool to sell.

  21. how to sell used windows 10 pro license keys on amazon france ? how to provide invoices for used items
    any suggestions

  22. Hi Dave, I would like to bundle essential oils with other products that are not in a gated category. I was approved by the manufacturer to sell their essential oil. Essential oil is in the health and beauty category. Do I need to get approval from Amazon to list my bundle?

    1. Cindy,

      Hmm… good question. My thought would be yes, simply because Amazon wants to make sure that any liquids going through them are safe for their customers. Be sure you have all the proper paperwork from your vendor and be sure to get qualified before making your purchase just in case Amazon won’t let you through.

  23. Hi Dave, I am considering selling a clutch purse for teen girls in a specific niche (private label). Unless I am missing something, I don’t see purses/wallets (clothing/accessories/luggage) on the gated list anymore. Is it possible that the list has changed since this article was written, and this category is open now? Seems unlikely, but I am not sure what to make of it.

    Any help would be appreciated, love your articles!

    Shannon

  24. Hello
    I’m have a very hard time understanding how to get unrated in medical Device category, class I.
    Can you please help!
    Thank you.

    1. Livean,

      Interesting category! I’m not sure. You probably need to speak with Amazon directly to figure out what they need or do a little research in seller forums. I might do some investigating myself.

  25. Hey Dave,

    Quick question. Once you get ungated in the beauty category if you have all the documents, do you think they will ask for invoices/documents everytime I add a new product?

    My current manufaturer is completely certified (but I have created my own brand), however in the future if I am to change manufaturers( brand will remain the same though), will it cause an issue?

    Thanks and Regards,
    Zubair

    1. Probably. Since you’re adding a new product, they want to make sure you’re not trying to sneak anything past ’em.

      It’s unfortunate that they have to be so tough, but you know how it goes. One bad apple spoils the bunch.

      And yes, it probably will cause an issue, although Amazon may never notice.

  26. Hey Dave,

    I’m currently trying to sell in the toys and games category and when I go in to list a product, it’s asking me to submit my invoice and CPC docs (I have both). I also need approval to sell the brands (the brands are Fisher-Price and Mega Bloks). Will they hit me with an ungating fee assuming they accept the documents? Thanks!

    1. Hey Ameer,

      I’m not sure if T/G has a gating fee. However, I do know that the submittal process can be difficult and may require you to send it in a few times. Also, the CPC has to be from the US. They will not accept overseas issued CPCs. Hope that’s helpful!

  27. please help I’m stuck in a grey area. What about toiletry bag, camping bag, diaper bag, basketball gloves, sunglasses bag, baby bibs, cleaning cloth, umbella etc

    1. Hey Susan,

      We actually sell camping bags on Amazon. And I don’t believe we’ve had too much trouble getting in that category. All the other items sound fine, too, so long as you’re not putting them in difficult categories such as beauty or cosmetics, etc.

  28. Comb, Facial Brush, Makeup Brush, Body Brush, etc..

    Do I need to get approved to sell private label for products above?

    Thank you!!!

  29. Hi Dave,
    I found an athletic shirt for @ $5 that usually goes for $80 both on Amazon. Amazon let me list it but I am not authorized for clothing? It also cancelled my listing because I put in 75$ and they said the price would cause a problem.

    Any insight appreciated,
    Mike

    1. Hi Mike,

      Good question. Yes, clothing is a gated category, but in my experience relatively easy to get into.

      Did you create your own listing? Or did you put it on another listing?

  30. Dear Sir

    thanks for the article… would like to ask if this restriction only on the US Amazon Market. Could i make it on UK market. also are those restrictions regarding the plastic in the toys???

    best regards

  31. The restrictiions in music require an invoice to ungate. What is a seller who has a record collection dating from 1970 to 2000 supposed to do. Are these items unsellable on Amazon now?

    1. Hey Ben,

      I’m sorry to hear that! I know Amazon’s been cracking down on media over the last few years due to counterfeit goods. Have you tried contacting seller support?

  32. Yes. We were able to sell CD’s on Amazon and now they restricted us. We would like to start selling CD’s on Amazon again.

    1. Hey Morris,

      Over the years, selling CDs on Amazon has become harder and harder. This is due mostly to a lot of counterfeit goods on there. So unless you’ve got invoices directly from accredited suppliers, Amazon’s not going to ungate you for CDs or DVDs.

  33. We’ve had a pet probiotic listed on Amazon for about a year. Today the product is inactive due to the category restriction of dietary supplements. On top of that, they are not accepting applications for dietary supplements for the “Home and Garden (including Pet Supplies)” category. Pet supplements are not required to obtain FDA approval, however our product is manufactured in an FDA approved facility. But, I can’t even apply for approval since Amazon is not accepting applications. This seems highly unfair. Is there a workaround you know of or a way to get amazon to review our product anyway?

    1. Hey Bridget,

      Sorry to hear about the situation!

      You might try reaching out to one of the ungating specialists on Jungle Market. Amazon’s been pretty twitchy about restricted categories in the last year or so (rumor has it that they got hit with a ton of fines last year, so they hired someone new to come in and “clean house”).

      Are they doing this with just FBA or FBM, too?

  34. I am new to Amazon and will be starting as an FBA in the toys category in the UK. Are the gated categories the same as the US market or is there different rules. I don’t want to go through all the hoops to order my products and end up stocking it at home with a loss.

    Many thank

    1. Hey Phil,

      This is a tough one because it will require FDA certifications, approvals and a ton of documentation to get through customs. It’s not impossible, but the experienced sellers here at Jungle Scout aren’t very familiar with this specific category and have not ungated this one. It might be worth checking in with our Facebook Community to see if someone can shed some light on supplements.

      Let us know if you have any success!
      Melissa

  35. I’m ungated for Automotive & Powersports, and also for tires, but have never listed or tried to sell anything in those categories; really wouldn’t have the faintest idea how to go about it. I’m 100% FBA. I’m just a thrift store guy; never had a website of my own.

  36. I’m not new to selling on Amazon but started a new seller account as we licensed a product and had to start a new company. We’ve been approved to sell in OTC subcategory, but keep getting denied to sell in the Topical subcategory. All the information I’ve provided is the same for both OTC and Topicals. What am I missing? Is there a way to step above all of the minions that are denying our applications and speak to somebody with more authority?

    1. Hey Christian,

      I don’t have any particular experience with this category. Soemtimes speaking with Seller Support (more than once) can prove useful. I have tried using different methods in the past like email and their call back feature until I have got in touch with someone who could help 😉

      Other than that, I’d strongly recommend directing your questions to our Facebook Community, there are thousands of sellers on there and someone might have more specific advice.

      Good luck 🙂
      Kym

  37. Hello,

    I have a similar issue in regards to getting approval in the Toys sub category. I was selling just fine until one day I got an error and amazon decided to gate it and require documentation. Since I ordered from Alibaba from China, I know my invoice won’t be accepted, although I will keep trying. I was wondering if there was any way around it? I was thinking of buying similar products from another distributor and submitting those documentations or maybe asking to change the category? Please I would appreciate any advice.

    Thanks,
    Muhammad

    1. Hey Muhammad,

      Unfortunately, there’s no way around or hack to get into Toys these days.

      Within the last couple years, Amazon’s gotten a ton of fines regarding the Toys category. So they’ve really tightened up on requiring certifications.

      The best way to get ungated in the category is just provide them with the certifications that they want to see. It takes a few submissions and some patience, but those who’ve worked at it eventually got through.

    1. Hey Greg,

      Typically, food and any sort of edible product will be gated since Amazon wants to make sure it’s “legit.” You’ll also need FDA certs to get it through customs. Supplements can be a tough tough category. But hey… the harder it is, the less competition (well, in theory at least haha). Remember, supps is how Tim Ferriss made all his money early on.

  38. Hey Dave,

    You mention there is a $3,000 “ungating fee” upon application approval of topicals. Is there a similar fee for Food and Beverage? I am getting ready to sell my private label on Amazon, and will deal with the hurdles ahead, but cannot afford an extra fee.

    Thank you!

    1. Hey Jean,

      Not that I’ve heard of. Doing a little reading in the forums (which, usually is a funky place to find information), it looks like most of the fees are for those who are selling branded items.

      Have you tried creating a listing for your product yet? Sometimes, that’s the easiest way to figure out exactly what AMZ is looking for.

  39. Thank you for sharing your knowledge in restricted categories. I have a question for you. I have a private label brand that I have been selling on Ebay for a couple of years. The product is replacement hair fibers, which is all natural, made from the cotton plant. I have tried twice to get approved to sell in beauty, and was denied both times due to Amazon could not verify my supplier’s address. My supplier is located in China. Have you ever dealt with this before? Wondering if I create a website, and just list myself as the manufacturer if this will solve the problem. When I started selling the product 3 years ago it would have been huge on Amazon, but now the niche is saturated. Nonetheless, as I already have the product I would still love to get it on Amazon. Any advice would be appreciated. Thanks again for the great post.

    1. Hey Billy,

      Your plan of listing yourself as the supplier might definitely work out. Sometimes, it might also help just to keep submitting it. Each time you submit any sort of documentation, it gets put into the hands of a different rep. Some reps are more friendly than others (sounds weird, but it’s true). If that doesn’t work, try that other method. And keep asking questions about how you can get it in. Every product is treated differently by seller support.

      I hope that’s helpful!

    1. David,

      Great question! I should have appended at the end of the article that there’s probably a few stray categories out there that I missed. Most of Amazon’s lists and requirements are pretty outdated (some as far back as 2015!). Looking at Topicals, it seems like this is something they started cracking down on in the last three months.

      Amazon says (found from a site that deals with Beauty products):

      You will need to produce the following.

      1. A recent invoice with all details matching your Amazon acc (if you’re a distributor).
      2. Packaging design with manufacturer name.
      3. GMP certificates OR proof of FDA registration for each product.

      There’s also a $3000 ungating fee upon successful application, and rumor has it no overseas manufacturers are approved. Even people with all the paperwork in place are having problems, and old time sellers have their sales go to 0 as they spend months trying to get ungated for products they were already selling and now can’t restock.

      Other sellers say:

      People are kind of losing their mind over this, especially the arb folks. Looks like Amazon whipped this one out last November and is answering every inquiry with a shrug and a “that’s just how it is.”

      Dave says:

      I’ve never sold topicals (as a rule, I stay away from anything that requires FDA). But it looks like they want you to have all of your ducks in a row to even get close, meaning you either need to be an official distributor or if you’re the manufacturer, you need to have all your paperwork. Topicals, moreso than a lot of things, probably come with a ton of liability issues.

      As I learn more on this topic, I’ll try to keep the community informed.

  40. Hi,

    Thanks for the insight.
    I am trying to list a product on the Toys and Games category, and it looks like I need approval to sell in the category. Amazon asks for an Invoice and a CPC (Children’s Product Certification), both of which I have obtained but they keep being rejected by Amazon, even after following the instructions to the letter.

    Any idea what I should do to get approval?

    Thanks,

    Eve.

    1. Eve,

      That’s a new one by me, but I’m not surprised. Amazon’s been cracking down on certain categories and brands over the last year or two. Have you spoken to a rep directly, or have you been emailing the certifications?

      1. I have not spoken to a rep. I have been submitting the required documentation from my account. When I asked why the documents are not being accepted so I can fix them, they said that they cannot divulge that information because of their policies.

          1. I’m having the same trouble as Eve. Amazon allowed me to create the listing (and get the FNSKU etc, so I went ahead and ordered my private label toy from alibaba).

            But later when I tried to access I got the error message that it is restricted (I believe sub category toy building blocks is gated). And I’ve given endless documents to amazon to no avail – always seem to get the same robotic answer from them that my application is rejected because it does not fulfil all the requirements (despite clearly sending them everything they requested, marked and colour coded so that they don’t miss it). It was quite a frustrating experience until we decided to quit it, recalled our products to a local warehouse and are now selling them on ebay

            1. Interestingly, I ran into the same issue trying to list a toy product. Another one of us also tried listing her toy products and met similar issues–apparently, they’ve gotten very tough on CPCs. Fortunately, my product could also double as an office product, so I relisted (had to buy a new UPC though). I’ve tried reaching out to account execs that I know to see what’s up and no word. I’ll keep digging and see what I find out.

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