The 5 Best Amazon FBA Courses for 2024

It is no secret that more and more customers are shopping online for anything and everything. Selling products online and on Amazon is not just for big businesses — it’s achievable for anyone! But how do you get started?

Whether you watch free videos on YouTube or invest in a structured online ecommerce course, it is important to have some kind of seller education before selling products on Amazon. There is a lot to learn.

In this article, we’re going to go over the following:

  • What is Amazon FBA and is it worth learning?
  • Why you should invest in an Amazon FBA course
  • What to look for in an Amazon FBA course
  • Amazon courses that we recommend
  • The best tools for selling on Amazon
  • Continuing education on Amazon FBA


What is Amazon FBA and is it worth learning?

Amazon FBA stands for Fulfillment by Amazon and is a service that takes care of inventory storage, order fulfillment, returns, and customer service for Amazon third-party sellers. Amazon handles all of the logistics for you so you can focus on other aspects of your business!


Years ago, this type of service would have never been possible and it was much harder for entrepreneurs to start their own online businesses. With Amazon’s FBA program, sellers small and large can take advantage of Amazon’s supply chain and built-in advertising platform to run a successful ecommerce business from their own home. 

While ecommerce and selling on Amazon have become more and more popular over the years, it is definitely still worth learning about if you are looking for a way to make money online. 

To give you a better understanding here’s just some of what would be useful to learn when starting an Amazon FBA business:

I won’t lie, starting an ecommerce business is not easy. But Amazon FBA makes it much simpler for sellers to launch a unique product, advertise, and fulfill customer orders — without prior business experience. 

Compared to launching your own ecommerce store with a platform such as Shopify, selling on Amazon is more beginner-friendly as you can tap into Amazon’s built-in loyal customer base.


Why you should invest in an Amazon FBA course

For every other job in the world, you would have to go through some kind of training before you can start working. Why should selling on Amazon be any different? 

Invest in an Amazon FBA course if you would like to learn the foundations of selling on Amazon and cover all your bases. Good Amazon courses are structured in a step-by-step process and will teach you about everything you need to know from product research techniques and sourcing products, to advertising and scaling your business. They should also cover best practices and common seller mistakes to avoid. 

Taking an FBA course can potentially save you from making a costly mistake, like investing in a saturated and competitive niche, or overstocking inventory

Learning from experts in the industry will eliminate the learning curve, tell you exactly where to start, and how to navigate each step, so your chances of success are high.

Why you shouldn’t invest in an Amazon FBA course

You don’t need to pay for a course in order to start a successful Amazon business. There is so much free information available online to learn everything you need to know about selling products on Amazon. 

If you have a tight budget and want to save that money for inventory, then maybe you should skip taking a paid course. Sure, a course can help you get started faster or help you avoid making common seller mistakes, but it is not necessary. 

Also, in today’s world of social media, there are many people online that claim to be experts on Amazon or ecommerce, when in reality, they’re just trying to sell you a course. 

If you come across someone on social media that claims they can help you make lots of money online, make sure to do your research before giving them your hard earned money. 

Free resources that teach you step by step

Can you learn everything you need to know on your own? Absolutely. There are tons of free resources available on the internet that will help you start and grow your business on Amazon. 

For instance, the Jungle Scout blog and Jungle Scout YouTube channel are teeming with rich, high-quality, educational content geared towards beginners and advanced sellers. 

Check out our in-depth How to Sell on Amazon FBA for Beginners video on YouTube, which is fully updated for 2024. 

We also have a free full length guide that teaches you everything about selling on Amazon step by step. 

READ MORE | How to Sell on Amazon FBA for Beginners – 2024 Edition 

For some people, the free resources found on the internet will be all they need to start an Amazon business. While for others, it is hard to stay on track and take action when there isn’t some kind of investment involved with their education. Everyone learns differently.


What to look for in an Amazon FBA course

There are many FBA courses out there, and they come in all shapes and sizes. How do you make sure you choose the right one? Many can be very costly ($2,000 – $5,000) so be sure the courses you’ve got your eye on can provide enough value to justify the hefty price tag. Here’s a checklist to help you when looking for a course to take:

  • Up-to-date information: Make sure the course you invest in includes recent information about selling on Amazon. What worked four years ago, may not work today. Some course creators will build a course and resell the same one for years without updating the information.
  • Take a course from someone you trust: Anyone can create a course on Amazon. Take a course from someone that is an actual Amazon seller — this is a case where your coach should be a player, too. Do some research on the course and the creator to make sure they’re legitimate. Check out their content and see if they’re active in seller communities.
  • A reasonable price: We know that most new sellers are working with a limited budget so you don’t want to spend most or all of your money on a course. A reasonably priced program that brings excellent value will typically be priced somewhere around $1,000 – $2,000. If you find the right one and apply what you learn, it will be worth it. If you come across a course that is very cheap ($100 to $300), it may not be as in-depth as other courses available. Do your research and determine each course’s potential value.
  • Live classes: Many courses offer weekly live webinars where you can ask questions and learn new ideas. This also shows me that the course creator stays up to date with Amazon’s rules and seller strategies, and they are knowledgeable enough to confidently have discussions with sellers.
  • Active seller community: Many courses include access to their exclusive Facebook groups of Amazon sellers where you can ask questions and engage in conversations. This is a powerful resource for you, and good social proof for a course creator. These groups can be a great place to both learn and network.


Amazon courses that we recommend

What’s the best Amazon FBA course? That depends on the business model that you want to follow. There isn’t just one way of selling products on Amazon. You can create your own branded products following the private label method, buy branded products in bulk with the wholesale model, or resell items from retail stores with retail arbitrage

While 54% of Amazon sellers choose the private label business model, wholesale and arbitrage are still exceptional ways to make money on Amazon. 




Freedom Builder Bootcamp

Freedom Builder Bootcamp is Jungle Scout’s course coached by Jungle Scout’s CEO and 8-figure Amazon seller, Greg Mercer. It features 10 detailed modules, equating to over 30 hours of video content, from getting started to advanced seller strategies. 

What’s included with Freedom Builder Bootcamp:

  • A detail-oriented, end-to-end lesson plan with 10 modules plus bonus modules
  • A one-year subscription to Jungle Scout Professional 
  • Weekly live video coaching sessions
  • VIP customer support
  • Priority onboarding
  • An Amazon seller action plan
  • A Product Trends eBook
  • Amazon listing feedback
  • Exclusive FBB community access 
  • Advanced training bonus videos 
  • Greg’s personal tips and tricks that he uses in his business
  • Access to all previously recorded live coaching sessions
  • Access to JungleCon recordings
  • Frequently updated content with fresh information
  • Lifetime access to the course

Cost: $999


Jungle Scout Academy

The Jungle Scout Academy is another comprehensive training program designed for you to follow at your own pace. Academy’s on-demand content breaks down the basics with bite-sized tutorials.

Note: You can only access Academy if you have a Jungle Scout subscription. The videos teach the fundamentals and are shorter compared to those on Freedom Builder Bootcamp.

What’s included with Academy:

  • On-demand videos of each step you need to take to start selling on Amazon
  • Over 130 videos presented by Greg Mercer and other Amazon experts 
  • Tool tutorials to learn how to use Jungle Scout to your advantage
  • Recorded live training sessions hosted by Amazon experts 
  • Webinars and seller stories
  • Training in German and Chinese 

Cost: Included with all Jungle Scout subscription plans

The AMZ Formula

The AMZ Formula is a comprehensive Amazon FBA course created by entrepreneur, author, and speaker Joshua Crisp. Step by step, he shows you his formula to help you run a successful Amazon FBA business with just one product. 

What’s included with The AMZ Formula:

  • Over 70 training videos 
  • Access to the exclusive AMZ Formula Facebook group
  • The AMZ Formula chat room
  • Access to over 16 cheat sheets and templates 
  • Lifetime access and free yearly updates

Cost: $1,997




The Wholesale Formula

The Wholesale Formula is a comprehensive course focused on the wholesale business model on Amazon. This means you will open wholesale accounts with brands and resell their products on Amazon. They’ll teach you how to identify opportunities, connect with brand owners, and profit from wholesale products. Note: They only offer this course once a year; sign up for the waitlist, and you’ll be notified once it becomes available again.

What’s included with The Wholesale Formula:

  • 6 training modules consisting of over 90 in-depth videos
  • Exclusive access to the TWF Alumni Facebook group
  • Access to bonus content and courses about hiring virtual assistants
  • Tons of cheat sheets and templates to help you contact brands
  • Webinar replays 
  • Live coaching calls
  • Lifetime access

Cost: $2497




Proven Amazon Course

The Proven Amazon Course was created by internet marketer and Amazon selling expert, Jim Cockrum and his team to provide quality Amazon education courses at a low monthly cost. Included with your enrollment is the RA Replenish Course (along with a few other courses.) The RA course teaches you how to start and scale a retail arbitrage business with replenishable items you can find from stores in your area. 

What’s included with the Proven Amazon Course:

  • Access to multiple courses about private label, wholesale, and retail arbitrage
  • Access to a private Facebook community
  • Comprehensive training programs taught by Amazon experts 
  • Real-life examples of seller success stories
  • Lifetime access option payment of $999

Cost: $39/month


The best tools for selling on Amazon

To be successful in selling on Amazon in 2024, you also need to have the right tools to help you find the right product and scale your business even further. Jungle Scout has a suite of tools with everything you need to start and grow your Amazon venture. 

When first starting out, you want to put much of your focus into product research. This is one of the most important stages of your business. If you do this uninformed, it could cost you hundreds or even thousands of dollars. 

Product Database, Opportunity Finder, Keyword Scout, Product Tracker, and Category Trends are designed to help you find low-competition, high-demand products so you can be successful on Amazon. 

Learning how to sell on Amazon can be overwhelming, let alone learning how to use different software tools. As I mentioned above, any Jungle Scout subscription includes Academy and has tutorial videos so you can learn how to use each one of Jungle Scout’s tools.

Jungle Scout also has a new feature called AI Assist, that helps make running your Amazon business even easier. 

  • AI Assist for Review Analysis. Use AI Assist to identify trends in reviews for your products or a competitor’s product when doing product research. 
  • AI Assist for Listing Builder. With AI Assist for Listing Builder, you can automatically generate a keyword-rich listing with the click of a button.
  • AI Assist for Profit Overview. Use AI Assist to quickly analyze data within the Profit Overview tool to build a comprehensive financial report, and identify strategies to improve your sales and profitability.
  • AI Assist Chat. Use AI Assist Chat to find answers for any Amazon selling question you have. 


Continuing education on Amazon FBA

Courses and Amazon selling software are great foundations to have. But the ecommerce landscape on Amazon is constantly changing by the day, so you will need to stay on top of big shifts, new trends, terms of service updates, strategies, and new competition. 

Continuing your education in any business is vital to your success and that is no different with selling on Amazon! There are many ways you can continue your Amazon education even years after you’ve taken a course.

As mentioned above, when looking for a course to invest in, look to see if they make regular updates to their content. A program from three years ago may not apply to Amazon anymore. It’s important to know that the course creator is on top of changes in real-time. Here’s how you can keep learning:

  • Stay abreast of updates made to the course you’ve taken or programs you have an active subscription to. Take advantage of what you’ve paid for!
  • Actively participate in Amazon seller communities on Facebook or other social media available to you. Many course creators have their own private Facebook groups where you can ask other sellers for advice and questions — one of the best ways to learn.
  • Join the Jungle Scout’s Amazon FBA Competitive Edge Facebook group and benefit from knowledge sharing with other sellers using the same tools.


  • Read blogs related to selling on Amazon. The Jungle Scout blog is active with new content posted multiple times per week and experts who can answer your questions in the comments.
  • Sign up for Jungle Scout webinars and Tool Tip Tuesdays to learn more about selling on Amazon and how to use our tools.


Are you ready to learn about selling on Amazon?

Finding the right course about selling on Amazon can be intimidating (especially after seeing the price tag on some). We hope this guide will help you figure out the best FBA course for you. 

If you are working with a limited budget, you don’t have to invest in a course just yet. Use the free resources from Jungle Scout listed in this guide to learn everything you can about how to sell on Amazon. Use a variety of resources available to you and over time, you’ll be able to gauge which courses are right for you when you’re ready.

If you have any more questions about Amazon FBA courses or about selling on Amazon, let us know in the comments! 



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